Dmitry Afanasev 🕊 Email & Phone Number

Toronto, On, Ca

Moscow, Russia

Responsibilities:✔ Collecting & analyzing keywords in ad campaigns ✔ Creating appealing advertisements using the advertising office platform (Yandex.Direct)✔ Managing and optimizing advertising campaign budgets, adjusting bids and allocations ✔ Conducting in-depth analysis of ad campaigns' performance using analytics tool (Yandex.Metrics)✔ Created advertising campaigns for the following clients: a chain of orthopedic salons, a network of furniture stores and a luxury real estate developerAchievements: ✔ Implemented a branded product feed in advertising, resulting in a 25% increase in CR, an 80% rise in AOV, and a 55% reduction in ad spend share✔ Optimized targeting and keywords, identified bot behavior patterns by analytics tools, leading to a 5X% increase in targeted leads✔ Implemented new remarketing conditions for the audience through smart banners, resulting in a 2X% increase in purchase conversions.XX – NDA

Moscow, Russia

Responsibilities: ✔ Managed social media content planning and creation, including data analysis of performance.✔ Coordinated online events and sales webinars, leveraging analytical skills to optimize performance.✔ Led audience research for targeted advertising campaigns, optimizing them through data-driven insights.✔ Conducted in-depth interviews with clients to gather valuable insights and understand their needs more effectivelyAchievements:✔ Developed the timeline and concept for the case competition for industry work with China. Attracted x2 as many participants as the planned KPI mostly by free cooperation with partners and universities in Russia and the CIS✔ Increased the number of subscribers on Vkontakte by 250%, growing from 940 to 3,300. On Telegram, I achieved a 56% increase, with subscriber numbers rising from 3,000 to 4,700✔ Increased sales forum leads by 50%, increased ER by 36%, and increased ERR by 44% by implementing retention tools in Email newsletters, lead magnets and alternating between different types of content. ✔ Increased sales of educational courses through paid ads and audience retention tools by 30%

Moscow, Russia

Responsibilities: ✔ Assisted in developing the content plan, designing visuals, and writing copy for social media posts for my faculty social media resources for applicantsAchievements:✔ Actively contributed to the growth of the applicants community, increasing the number of followers from 900 to 1,400 during my tenure.✔ Helped enhance engagement through targeted content strategies, resulting in more interaction with the prospective students.

Moscow, Russia

✔ Taught history in the format of lectures and seminars; ✔ Developed its own training program, which, in addition to lectures, included practical exercises on the most problematic aspects. During my teaching, students improved their skills in writing various types of Olympiad tasks, such as tests, working with sources and writing essays and became prize winners of list Olympiads; ✔ Engaged in the promotion of the VK group and attracted 1 thousand subscribers there.

Nizhniy Tagil, Sverdlovsk, Russia

• Carried out the drafting of contracts for the performance of work with contractors • Engaged in the collection of information, analysis of constituent documents, financial statements • Engaged in the analysis of the integrity of the counterparty based on the information received

Postgraduate Degree, Marketing Managent - Digital Media, 3.85

International Mobility Student, International Economics And Marketing

Bachelor'S Degree, International Relations And Affairs, 8.9