Head Of Marketing, Secure Power - North America
Current
Feb 2024 - Present
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Alison Webb-Fantillo Email & Phone Number
Global Marketing Leader | Partner Marketing | Portfolio & Field Marketing | Content & Thought Leadership | Marketing Operations
at
Schneider Electric
1 work email found
@startech.com
2 phones found area 519 and 226
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Marketing Leader | Partner Marketing | Portfolio & Field Marketing | Content & Thought Leadership | Marketing Operations
Location
London, Ontario, Canada
Who is Alison Webb-Fantillo? Overview
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Quick answer
Alison Webb-Fantillo is listed as Global Marketing Leader | Partner Marketing | Portfolio & Field Marketing | Content & Thought Leadership | Marketing Operations at Schneider Electric, based in London, Ontario, Canada. AeroLeads shows a work email signal at startech.com, phone signal with area code 519, 226, and a matched LinkedIn profile for Alison Webb-Fantillo.
Alison Webb-Fantillo previously worked as Head of Marketing, Secure Power - North America at Schneider Electric and Managing Director, Marketing at Analog Devices. Alison Webb-Fantillo holds Post-Graduate, Marketing from University Of Western Ontario.
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Email format at Schneider Electric
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*@startech.com
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Profile bio
About Alison Webb-Fantillo
I am an ambidextrous leader (literally - from a young age, I used both hands equally well. I snowboard left, but swing a golf club right). When starting a new role, project, or initiative, I quickly establish a clear vision of future possibilities and couple that with the drive and organization to implement ideas. My deep appreciation for analytics, process, and systems is counter-balanced by a deep belief that our people matter. I am proud of the high-performing teams I have built, and the relationships I've forged with colleagues in Sales, Product, and IT - to accomplish shared goals. I am forever curious about new and exciting developments in how to better connect with people to help them solve problems in a purposeful way. I am grateful for a diverse career. I've been able to take advantage of my experience working for 3M, a Fortune 500 company that is based in science and technology and that has sophisticated strategic planning and business execution processes in place, to help drive excellence where digital marketing & B2B intersect. Currently, I lead Marketing at Schneider Electric where I have accountability for the creation and execution of marketing strategies to deliver results with our channel partners, cloud and colocation, and enterprise data center customers. You can find me online at: Twitter - @ali_webbInstagram - @alisonfantilloAreas of Expertise @ a Glance:* B2B eCommerce (product content optimization, content syndication, SEO)* Brand and Marketing Communications Management* Social Media Marketing * PR & AR * Campaign Development* Account-Based Marketing * Channel Programs Management
Listed skills include Digital Marketing, Marketing Communications, Marketing, Marketing Strategy, and 33 others.
Current workplace
Alison Webb-Fantillo's current company
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12 roles · 20 years
Alison Webb-Fantillo work experience
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Managing Director, Marketing
Jan 2023 - Feb 2024
Vp, Marketing
I am responsible for setting the vision and strategy for all Marketing in the Americas, including Field, Partner, Digital, Communications, and Operations, as well as having global responsibility for Portfolio Marketing, Strategic Alliances Marketing, and eCommerce Marketing.
Apr 2020 - Jan 2023
Director, Partner & Channel Marketing
- Led partner marketing strategy, driving pipeline growth through strategic partnerships with VARs, GSIs, MSPs, and technology alliances.- Spearheaded the development and execution of high-impact partner marketing programs, including events and targeted campaigns that accelerated channel growth- Built and mentored a high-performing global marketing team, fostering innovation and establishing centers of excellence across regions for Global Alliances Marketing- Developed and implemented multi-channel partner communication strategies across digital platforms, resulting in enhanced partner engagement and increased program adoption- Created and executed customized marketing plans with strategic alliance partners, aligning with company's go-to-market strategy and driving mutual growth objectives- Managed marketing development funds (MDF) program, optimizing resource allocation for maximum ROI- Designed scalable demand generation programs enabling regional teams to execute effectively across markets- Established robust performance tracking and analytics framework to measure program effectiveness and drive continuous improvement- Successfully orchestrated cross-functional collaboration between growth marketing, field marketing, and partner teams to ensure an integrated marketing approach
Jul 2018 - Apr 2020
Global Director, Product Marketing
As Director of Product Marketing I was responsible for working cross-functionally to develop product category value propositions and positioning. In this role, I developed the strategy and oversaw the execution of StarTech.com's channel product content strategy including the process and internal workflows associated with product content creation, and the customization of product content for key channel partners to maximize our opportunities across all 23 served markets.
Aug 2017 - Jul 2018
Global Director, Strategic Marketing
As Global Director, Strategic Marketing I worked to connect customers with StarTech.com’s connectivity solutions Implement full-scale demand-creation programs: - Email Marketing - Social Media - Content Marketing - Marketing Communications - SEO & SEM - Advertising & Digital MediaCustomer Relations Management (CRM) - Lead to Revenue Management (L2RM)Website Strategy - User Experience Design - eCommerce StrategyPublic Relations- Launched a global PR strategy that included building relationships with local media, analysts, and thought-leaders- Initiated and delivered a product review program to generate 3rd party product reviews leading to an increase in brand credibility and mind share across the globe. Marketing Operations - Marketing Technology (MarTech) evaluation, selection, and integration. Oversaw a multi-year, multi-million dollar project to implement a new Content Management System and new front-end website design. - Implemented a joint sales and marketing planning process
Oct 2014 - Aug 2017
Digital Marketing Excellence Leader
- Lead digital content strategy for 3M Canada, driving awareness of 3M's problem-solving capabilities and breadth technology. Connecting brand and audience through the common passion for science, technology and innovation. - Developed and launched omni-channel brand strategy for 3M Canada (inc., Twitter, Facebook and Instagram)- Managed 3M brand strategy for all social media channels- Managed the launch of the digital campaign for #ProblemSolved, including microsite, social media, and digital media buy - Manage a team of subject matter experts in email marketing, lead to revenue management, SEM, SEO, and social media- Collaborate with global colleagues to implement projects such as online chat and ratings & reviews. - Worked collaboratively to establish a process for digital analytics. - Established & implemented a control plan for the Canadian Anti-Spam Legislation (CASL)
Oct 2013 - Oct 2014
Interactive Marketing Supervisor, Social Media
- Created and pitched social media strategy to popular B2C brands like Post-it(TM), Scotch(R), Scotch-brite(TM), Tensor(R), and Command(TM). - Created and pitched social media programs to B2B marketing teams in the automotive, industrial, health care, and safety industries. - Implemented a social listening process and managed the implementation of a Social Media Management System (SMMS)
Aug 2012 - Sep 2013
Digital Marketing Supervisor, Skin & Wound Care Divison
- Developed digital marketing strategy- Managed all digital communications projects - Created and executed an e-learning / webinar program for health care professionals- Launched the 3M Skin and Wound Care Canada website
Jan 2012 - Aug 2012
Medical Contracts - Communications Coordinator
- Responsible for coordinating & drafting responses to Requests for Proposals (RFPs) within the health care industry- Performed pricing & impact analyses for contract strategy- Managed submissions of RFP responses for multi-million dollar contracts
Apr 2011 - Jan 2012
Medical Contracts - Marketing Analyst
- Identify contract opportunities within the health care industry- Analyze the business opportunity & impact of contract proposals- Draft & submit contract proposals
Dec 2009 - Apr 2011
Product Information Specialist
2007 - Nov 2009
4 education records
Alison Webb-Fantillo education
Post-Graduate, Marketing
University Of Western Ontario
Marketing
Edinburgh Business School, Heriot-Watt University
Measuring Marketing Roi Seminar
American Marketing Association
Hons B.A., Double Major, Political Science / French
Western University
FAQ
Frequently asked questions about Alison Webb-Fantillo
Quick answers generated from the profile data available on this page.
What company does Alison Webb-Fantillo work for?
Alison Webb-Fantillo works for Schneider Electric.
What is Alison Webb-Fantillo's role at Schneider Electric?
Alison Webb-Fantillo is listed as Global Marketing Leader | Partner Marketing | Portfolio & Field Marketing | Content & Thought Leadership | Marketing Operations at Schneider Electric.
What is Alison Webb-Fantillo's email address?
AeroLeads has found 1 work email signal at @startech.com for Alison Webb-Fantillo at Schneider Electric.
What is Alison Webb-Fantillo's phone number?
AeroLeads has found 2 phone signal(s) with area code 519, 226 for Alison Webb-Fantillo at Schneider Electric.
Where is Alison Webb-Fantillo based?
Alison Webb-Fantillo is based in London, Ontario, Canada while working with Schneider Electric.
What companies has Alison Webb-Fantillo worked for?
Alison Webb-Fantillo has worked for Schneider Electric, Analog Devices, Vertiv, Startech.Com, and 3M.
How can I contact Alison Webb-Fantillo?
You can use AeroLeads to view verified contact signals for Alison Webb-Fantillo at Schneider Electric, including work email, phone, and LinkedIn data when available.
What schools did Alison Webb-Fantillo attend?
Alison Webb-Fantillo holds Post-Graduate, Marketing from University Of Western Ontario.
What skills is Alison Webb-Fantillo known for?
Alison Webb-Fantillo is listed with skills including Digital Marketing, Marketing Communications, Marketing, Marketing Strategy, Social Media Marketing, Social Media, Brand Management, and Email Marketing.
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