Alessandro Fard Email and Phone Number
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Results-driven UX executive with 23 years of experience leading high-performance, cross-functional digital teams. Skilled in spearheading innovative digital strategies and driving growth for both companies and clients. Proven success in managing large-scale design projects, optimizing user experiences, and delivering impactful results for Fortune 500 companies. I've had the privilege of collaborating with industry giants and startups alike, crafting interactive products that drive success.What Drives Me: Innovating with Purpose:As a product innovator and user experience aficionado, I'm fueled by the excitement of translating abstract concepts into tangible, user-friendly solutions. My expertise in UX/UI design allows me to create experiences that not only look stunning but also seamlessly guide users toward their goals. I specialize in turning our clients vision into a reality that resonates with their audience.Solving Real Problems for Tangible Impact:Ever faced the challenge of bridging the gap between your vision and a digital reality? We've got you covered. My role involves simplifying complexities, making digital landscapes comprehensible and user-friendly. By infusing clarity and user-centricity, I've helped businesses achieve increased client acquisition, higher sales figures, and enhanced ROI.A Journey from Past to Present:My journey has been a tapestry of collaborations with TrueCar, Lynda.com, American Express, Facebook, and more. These diverse experiences have provided me with insights into various industries, making me a strategic thinker with a creative edge. What truly sets me apart is my commitment to shared success—I consider myself a partner in growth, not just a service provider.Numbers That Tell a Story:Imagine a 35% increase in client acquisition or a 40% rise in sales. These are real metrics that stem from my strategic approach and innovative solutions. By combining creativity with data-driven insights, I've achieved results that impact not just digital experiences but also your bottom line.Beyond the Professional Realm:When I'm not shaping digital landscapes, you'll find me enjoying quality time with my kids, indulging in spirited debates about existence, and strolling along the beach. These personal passions remind me that life is a journey full of diverse experiences, just like the digital world.Connect with me to share your ideas, explore possibilities, or simply have a chat. Feel free to reach out directly at afard@createape.com. Let's collaborate to bring your vision to life!
Createape
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Founder & Creative DirectorCreateape Jan 2014 - PresentIrvine, Ca, UsAs the Founder and CEO of Create Ape, I built and scaled a full-service UX agency that has delivered high-impact digital solutions for a wide array of clients, from Fortune 500 companies to emerging startups. At its peak, I led a team of 70 full-time employees across design, development, operations, and sales in a fast paced environment. I have consistently driven growth and innovation through strategic UX design, product leadership, and a deep commitment to delivering measurable business results.
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Freelance Ux/Ui ConsultantAlessandrofard.Com Jan 2000 - PresentIrvine, Ca, Us• Led cross-functional teams to develop innovative digital products for various industries.• Implemented strategic MVP approach to drive product creation and increase client revenue.• Provided intuitive and impactful UX/UI solutions to enhance user experience and drive business growth. -
Sr. Ux DesignerLynda.Com May 2012 - May 2014Carpinteria, Ca, UsAs Lead UX Designer at Lynda.com, I played a pivotal role in shaping user-centered design initiatives that supported the company’s substantial growth & eventual acquisition by LinkedIn in 2015. I led design efforts across key features and platforms, collaborating with cross-functional teams to enhance the subscription user experience for their massive catalog solidifying Lynda.com’s position as a leader in online learning. -
Sr. DesignerTruecar, Inc. Aug 2009 - Apr 2012Santa Monica, California, UsAs a Sr. UX Designer at TRUECar, I played a key role in supporting the company’s growth, culminating in a successful IPO. I worked closely with the executive team on core projects that directly impacted product strategy and user experience, while managing design collateral for high-profile partners. Throughout my tenure, I focused on enhancing UI/UX design, increasing platform conversions, and optimizing user engagement for a range of digital products. -
Design DirectorMota Motors Nov 2008 - Feb 2010As Senior Design Director and Consultant at Mota.com in Venice, CA, I led the comprehensive brand and site redesign, transforming the company’s digital identity and creating a more user-centric experience. As the lead designer, I spearheaded the integration of cutting-edge UI/UX best practices, which significantly enhanced platform engagement. I also directed the integration of social networking concepts into Mota’s business model, fostering a more connected and community-focused user base. My role involved designing high-level concepts for key applications, including “MyMota,” “ListingPage,” and the “Pepboys Integration,” which streamlined user and partner interactions. Additionally, I provided design direction for investor and board presentations, crafting visually compelling decks that played a critical role in securing continued funding. The work I led was recognized at TechCrunch Top 50 in 2009, spotlighting Mota.com’s innovative contributions to the tech industry.
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Sr. DesignerShopit.Com Apr 2008 - Dec 2008UsAs Senior Designer at Shopit.com in Brentwood, CA, I worked closely with a talented junior design team to overhaul the platform as part of a major redesign initiative. I played a pivotal role in creating comps and designs that aligned with the company’s high-level goals, ensuring a cohesive and modern look for the platform. In addition to developing use cases and wireframe systems, I collaborated with both the marketing and development departments to ensure smooth implementation of the designs. My responsibilities included managing and conceptualizing site character designs and overseeing user flow and overall design concepts. I also led the creation of key site add-ons, such as the Shopit Points System, Shopit SmartBox, and Shopit Pro, enhancing user engagement and retention. As the Lead Designer for the Shopit Facebook Application redesign, I spearheaded efforts to update and improve the app’s functionality and user experience. Despite the company's unfortunate loss of funding, my contributions were instrumental in driving forward the company’s design vision. -
Art DirectorPathconnect Feb 2006 - Apr 2008As Art Director at PathConnect.com in Los Angeles, I spearheaded the creation, design, and execution of key projects such as Skispace.com and MTDN.com. For Skispace.com, I led the entire process from conceptualization to implementation, resulting in a successful beta launch in December 2007 that garnered over 650,000 page views within the first two weeks. Similarly, I oversaw MTDN.com’s full lifecycle, ensuring a seamless design and user experience. I was also responsible for advertising integration into PathConnect Beta 2.0, Skispace.com, and MTDN.com, effectively enhancing monetization opportunities across platforms. Additionally, I led the branding efforts for PathConnect, LLC, solidifying its identity in the market. In my leadership role, I managed the design department and coordinated an extensive QA team, ensuring top-quality output. I developed the “Hybrid Web Development Process,” which integrated use cases, wireframes, and project management tools to create a more efficient and collaborative design environment. My work culminated in the complete redesign and creative execution of PathConnect.com, driving the platform’s visual and functional improvements.
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Ui DesignerGsn Jan 2005 - Jan 2006Los Angeles, Ca, UsAs a Web Designer at GSN in Santa Monica, CA, I was responsible for creating dynamic web promotions for GSN.com, with a focus on show content and engagement. I developed new logo and identity packages for various shows, contributing to the brand identity and promotional efforts of GSN's flagship programs. I played a lead role in the redesign of the GSN website and the GSN Show Portal, overseeing the full process from conceptual theory to final implementation. In addition, I developed and managed mini-Flash sites for individual shows and produced Flash-based screen savers and web banner ads, further enhancing the online presence and promotional outreach of GSN. My role also included managing creative art resources, ensuring cohesive visual direction across various digital platforms. -
DesignerCraveonline.Com 2003 - 2005Beverly Hills, California, UsAs a Designer at CraveOnline in Santa Monica, CA, I played a key role in designing promotional collateral, including special sections, advertisements, and web assets to enhance user engagement and drive traffic. I also took charge of launching video content by acquiring, editing, converting, and compressing multimedia files, ensuring smooth integration with the site’s media strategy. In addition to design duties, I contributed creative copy and articles to CraveOnline.com, supporting both the content and promotional efforts. I managed the main Flash slide for the site, overseeing content creation and production to ensure dynamic, visually appealing presentations.
Alessandro Fard Skills
Alessandro Fard Education Details
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American Intercontinental UniversityVisual Communication -
Santa Monica CollegeWeb Design
Frequently Asked Questions about Alessandro Fard
What company does Alessandro Fard work for?
Alessandro Fard works for Createape
What is Alessandro Fard's role at the current company?
Alessandro Fard's current role is Passionate Founder at UX Agency CreateApe | Results-driven UX executive with 23 years of experience leading cross-functional teams..
What is Alessandro Fard's email address?
Alessandro Fard's email address is af****@****ape.com
What is Alessandro Fard's direct phone number?
Alessandro Fard's direct phone number is +131079*****
What schools did Alessandro Fard attend?
Alessandro Fard attended American Intercontinental University, Santa Monica College.
What are some of Alessandro Fard's interests?
Alessandro Fard has interest in Gardening And Bonsai, Theology And Philosophy, Testing New Software And Hardware Products, Developing Concepts For New Technologies, Reading, Surfing, D&d, Martial Arts, Competitive Gaming, Painting.
What skills is Alessandro Fard known for?
Alessandro Fard has skills like User Experience, User Interface Design, Creative Direction, Web Design, User Interface, Photoshop, Art Direction, Web Development, Email Marketing, Social Media, Product Development, Indesign.
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