Amber Farson Email & Phone Number

- Strategically develop campaign design and tactically execute all brand and marketing campaigns, promotions and initiatives; monthly, quarterly, annually. - Responsible for the curation of all content and execution of the social media, ad buys, etc.- Collaborate with branding agency to manage media design.- Collaborate with digital agency to manage SEO and Ad Words strategic campaign(s).- Monitor online presence for company website(s), Instagram, Facebook, and Twitter.

- Directed creative agency in the development and production of advertising programs, merchandising materials and collateral.- Assisted in the development and implementation of annual/quarterly marketing strategy and campaigns.- Ensured product/brand positioning was consistently communicated in all merchandising and advertising, across all 60+ locations.- Analyzed data and results from promotional drops and course correct as necessary.- Managed a multi-million-dollar marketing… Show more - Directed creative agency in the development and production of advertising programs, merchandising materials and collateral.- Assisted in the development and implementation of annual/quarterly marketing strategy and campaigns.- Ensured product/brand positioning was consistently communicated in all merchandising and advertising, across all 60+ locations.- Analyzed data and results from promotional drops and course correct as necessary.- Managed a multi-million-dollar marketing budget and a team of three. Show less

- Curated content, wrote copy and managed social media pages.- Oversaw and directed the media buying for 60+ locations.- Collaborated with operations and training departments to effectively identify, analyze and communicate opportunities to increase customer awareness and brand loyalty.- Managed email database with upwards of one-million users.- Assisted in building third-party vendor(s) relationship.

Hallandale Beach, Fl

Pensacola, Fl

• Assist with planning and executing special events for the public and private spectrum• Facilitate follow-ups with members of the media to track and ensure client placement• Responsible for written articles in the Fiesta Flag news letter, distributed to 2000 contacts• Assist with building and maintaining press kits • Renew existing media contracts • Established mutual beneficial relationships with local business and marketing contacts• Organize email mailing lists… Show more • Assist with planning and executing special events for the public and private spectrum• Facilitate follow-ups with members of the media to track and ensure client placement• Responsible for written articles in the Fiesta Flag news letter, distributed to 2000 contacts• Assist with building and maintaining press kits • Renew existing media contracts • Established mutual beneficial relationships with local business and marketing contacts• Organize email mailing lists, reaching upwards of 4000 contacts • Initiate the tracking of all PR clips/articles/online acknowledgments needed for referencing sponsorship contractual agreements and marketing reports • Responsible for building a collection of photos and videos to use for PR campaigns or journalistic write ups • Update media, sponsor and member mailing lists improving organization/ease of accessibility • Monitor social media sites to ensure accurate information is presented and positive• Assist with coordination of VIP schedule during events• Responsible for creating 100 “swag bags” for silver and gold sponsors Show less

Pembroke Pines, Fl

• Responsible for the safety and well-being of all patrons• Responsible for enforcing rules of establishment • Responsible for responding to emergencies, care of injuries, and medical emergencies• Responsible for basic maintenance of pool and surrounding grounds

Bachelor'S Degree, Communications In Public Relations

Minor in Marketing

Education record