We keep brands from being boring.Clients: Vimeo, Asana, Birchbox, Prudential, Smirnoff, Showtime, Dole, American Express, Anheuser-Busch, Amazon, Barilla, Truth, McDonalds, Back Market, Vox Creative, AnalogFolk, Barbarian, We Are Social, Tripadvisor, Stink Studios, LA28 Olympics, Panera, Venmo, Mother, Quality MeatsA few highlights:• Showtime campaign featuring fake ads for real businesses in Brooklyn, staring characters from the show Flatbush Misdemeanors.• Barilla campaign featuring a couple of lovable bros and a chickpea joke taken way too far.• Smirnoff campaign that made you the ingredient. Wait, what?• Drugs for Plants stunt where we hired fake protestors off craigslist and protested the massacre of Christmas Trees. Adweek wrote about it.

Drugs for Plants is an organic fertilizer company I co-founded with my business partner Dave Haller.We've done everything from develop the product and packaging, to establishing DTC and retail wholesale channels, to creating the ad campaigns. Drugs for Plants is available at drugsforplants.com and in 150+ stores nationwide.For attention, we've made:• A campaign of weeping plants falling on the deaf ears of their plant parents.• A stunt where we made a tree sob in a Brooklyn park, much to the amusement of New Yorkers.• A stunt where we faked a protest of the Rockefeller Christmas tree and the massacre of plants every holiday season.• Countless additional ad assets, from UGC to AI and everything in between, because when you own the company, you actually love testing creative before lighting your money on fire, lol.

Long Drink activations.Cava brand campaign.

Panera brand campaign platform.Venmo SXSW activation.

I taught Ideas First, a class on how to have advertising ideas, with my partner Dave Haller.

Tripadvisor brand campaign concepting and shoot.

Taught 25 students a 40-hour class on digital marketing strategy. Covered topics like:• Customer insights• Social media• Paid search• SEO and content strategy• Site analytics analysis• Ad testing and measurement• Email marketing

Built a marketing department from scratch and then led it until the company was acquired.Contributed to bringing on 20 new clients and a 16% lift in revenue.Did marketing things, like:• Managing PR and lead gen agencies• Building the company’s website• Producing a library of written and video content• Securing speaking engagements for executives• Implementing a marketing automation and CRM system• Running ad campaigns• Managing trade show marketing and logisticsOversaw internal communications for over 400 employees

Clients: Con Edison, Wild Turkey, Giant Eagle• Made content for Wild Turkey’s social channels, stopping thumbs and whetting tongues.• Created a 360 campaign for Giant Eagle that called sales bribes.• Led copy on the ConEdison.com site redesign and thought too much about how form fields work.

Clients: CenturyLink, Keith Urban, Visa, Boys and Girls Club, The Hartford, Weight Watchers• Supervised two copywriters, giving feedback, approving work, and guiding the creative process• Worked on a re-brand campaign for CenturyLink, writing for TV, radio, and print.• Created digital and traditional direct-response campaigns channeling Ogilvy’s ghost.

Clients: The Macallan, Highland Park, InStyle, DIRECTV, New York Life, Jet, United Steelworkers Union, Kaspersky, People Magazine, E*TRADE, Discovery Channel• Wrote a Batman story that Christopher Nolan had to read (maybe?) for a Kaspersky campaign.• Worked on the Jet.com launch, remember them?• Consulted for the United Steelworkers Union, teaching them about internet.

Clients: Bank of America, Merrill Lynch, Merrill Edge, US Trust, Bully Boy Distillers• Sold money to people with money for Merrill Lynch, US Trust, and Bank of America.• Made a series of videos for US Trust featuring chefs, artists, and golfers to lure in more big spenders.• Created cocktail recipes for Bully Boy Distillers.