With a staff of 550 and a $75 million annual operating budget, Harbor Health serves dozens of communities in Greater Boston, the South Shore, and Cape Cod. Reporting to the CEO, lead marketing, external relations, and development functions, as well as grant management and community programs for non-profit public health agency and its five community health centers. Leverage brand strategy and integrated marketing expertise to develop and implement communications to engage current and prospective patients/clients, funders, media, and elected officials. Act as strategic partner with cross-departmental teams to ensure grant-funded programs achieve growth and sustainability goals. Member of the Senior Leadership Team, directing initiatives to grow organization’s reputation, community presence, and supporter base. Oversee over $1 million in grant-funded projects, a $500,000 departmental budget, 15 departmental staff, and multiple agencies/contractors. Selected highlights include:Created and implemented the final phase of the organization’s rebranding effort, including clear brand guidelines, ensuring consistency of visual identity and messaging across locations, programs, and media.Spearheaded public support campaign to raise $250K to relocate and expand Cape location, achieving financial goals within 8 months with 50% new donor relationships.Contributed to large-scale COVID-19 vaccination efforts by launching integrated marketing and outreach campaign across multiple platforms and venues, increasing direct website traffic by 50%.Directed expansion of key community programs across locations, initiating new branding and outreach plans to increase visibility and impact of programs in new market areas.Executed legislative delegation meetings and outreach opportunities, building relationships with municipal and state elected officials and increasing awareness of key public health issues.

Acted as strategic marketing advisor to senior management at organizations in varying stages of brand development and business lifecycle. Identified opportunities to improve brand positioning and communications to increase awareness and engagement. Applied expertise to move strategies from concept to implementation, delivering results often under tight timeframes. Clients included New England Wildlife Centers, Massachusetts Animal Coalition (MAC), Get In Shape For Women, and EdwardsCo. Selected highlights include:Developed brand messaging strategy and implemented integrated marketing campaigns for New England Wildlife Centers, contributing to the growth of fundraising events, annual campaigns, visitors, and membership.Created and executed statewide marketing campaign for MAC’s “I’m Animal Friendly” license plate, securing corporate and media partnerships and press coverage, contributing to fundraising.Directed execution of rebranding effort for EdwardsCo., including redesign and relaunch of the company's website. Wrote an e-book illustrating the EdwardsCo. approach to brand development and launched with a lead generation campaign, contributing to new business interest and contracts. Wrote copy for blog series published by the National Association of Independent Schools, achieving one of the highest readership levels for the year, and earning award recognition for EdwardsCo. from the key industry publication.

With over 800 volunteers and 100 staff members, the Animal Rescue League of Boston is a champion for the health, safety, and welfare of animals from Greater Boston to Cape Cod.Promoted to build and lead a new integrated marketing and development department. Member of the Management Team and reported to the President, directed the marketing strategy and revenue-generation plan for the organization and its five business units. Served as media spokesperson and community liaison for law enforcement departments and public health agencies on law enforcement cases. Oversaw seven departmental staff, publication of bi-annual magazine and annual reports, and agency/vendor relationships.Selected highlights include:Developed and implemented public awareness campaigns across digital, social, and traditional media channels, growing visibility and engagement across key target audiences.Established strategic communications plan for breaking-news animal rescue and cruelty cases, increasing media coverage for ARL, maximizing donor engagement, and increasing incremental fundraising revenue.Directed social media strategy and content plan, contributing to significant organic growth in fans/followers and selection as one of Boston Globe’s Top Ten Twitter Accounts, Boston Feel Good Category, and a Nose-to-Nose Award Finalist, Best Use of Social Media by a 501c3.Created and launched donor engagement programs, resulting in 20% revenue growth for high-level donors, and overall double-digit increase in donor retention.

Member of Management Team and reported to the President. Led a new proactive and strategic approach to marketing. Developed a brand strategy and integrated marketing plan for the organization. Created and oversaw the execution of a marketing calendar and strategic communication plan.

A division of the Dentsu Aegis Agency Network, one of the world’s largest media agencies, Copernicus is an international research-driven marketing strategy consulting firm.Member of Management Team and reported to the Chairman, led corporate communications function, directed strategic marketing plans to build and sustain the firm’s reputation as a thought-leader while achieving revenue targets. Initiated the expansion of marketing efforts from traditional to digital and social. Collaborated closely with sales team and senior partners to develop campaigns that supported business goals. Oversaw multiple agencies, contractors, and vendor relationships. Selected highlights include:Developed and executed annual marketing and business development plan, targeting Fortune 500 and emerging brands in key industries.Established lead generation and customer acquisition plan, improving integration of sales and marketing efforts and prospect conversion rates.Created and implemented integrated communications campaigns to launch new services, contributing to inquiries and sales among current and new clients.Published articles and a book chapter in marketing research anthology co-authored with Chairman.

Client work included McDonald's restaurants in New England markets and Ronald McDonald House Charities.

Client work included Boston Preservation Society, Massachusetts Department of Public Health, and McDonald's restaurants in New England markets.

Client work included McDonald's restaurants in New England markets.

Reported to Chairman & CEO, developed and executed direct marketing, public relations, and content marketing efforts for start-up research-driven marketing consulting firm. Targeted Fortune 500 and emerging businesses.