Strategic leadership and execution of the business units within Chiva-Som International Health Resorts Co.

- Omni-channel Digital Marketing Mix- Organic traffic initiatives, link-building SEO and Content planning- Website UX and performance optimization- Affiliate, influencer and KOL campaign conception and execution- Multi-site and multi-market marketing plans- EDM and Loyalty user acquisition planning- Multi-cohort web personalization- Relationship management of all properties and Corporate Executives

Much needed reconnection and family time in COVID era.

- Devised and executed market penetration plan- Appointment and activation of multi-territory PR agencies- Built PR story house, conception of new brand core pillars and USPs- Development of tag lines, branding guidelines- Digital Marketing plan including SEM, PPC, SEO, RLSA, YouTube, Display advertising- Social brand building, buzz generation and user acquisition plan- VIPs, KOLs and Influencer relationship and cooperation- Project managed creation of all branded collateral and content including videos

Handling all things from brand integrity, demand generation through to the right conversions at the right time....

Independent accommodation consultancy providing digital marketing strategy and services:- Environmental/Market Analysis- STP studies- Business Development, Marketing and Sales Strategy- Digital Strategy conception to implementation- Tech set-up (PMS, CMS, IBE, WebDev, KPI/ Hotel Analytics)- Digital Marketing Campaign Management- Guest Experience Planning/Brand Promise Implementation- Web & Digital Footprint Audit- Reputation Analysis- Mystery shopper Reporting- End to End Performance Hotel Website Development- Revenue Planning and Optimisation- Contract and SOP formulation- Ecologically Sensitive development initiativeshttp://www.revgenhospitality.com/

Pro bono work with YPDR, a grassroots NGO dedicated to the ongoing disaster response and rehabilitation efforts of the Philippines.https://ypdr.org/

Private Retreats invests and takes charge in renovations of buildings of character worldwide. These projects will either become “Private Retreats” or remain in “Private Luxury Collections” for 3rd. party investment opportunities.Responsibilities;Reporting to Owners / Director of Sales and Marketing.- Multi-faceted sales and marketing planning - targeting specific demographics for specific service and seasons.- Qualitative lead/agent prospecting through to booking management.- Niche Preservation (honouring brand promise).- Active Budget / Yield / Revenue Management.- Multi-site management, creation and implementation of Sales and Marketing exercises.- Campaign management.- Charged with overseeing online brand overhaul, honouring brand promise. SEO, SEM, SMP.- Responsibility for new contracts & renewal. - First point of contact for “Exclusive Use” clients, luxury agents, OTA’s.- B2B & B2C Customer/ Partner Relationship Management – Pre / During / After-care.Key Achievements;- Successful Business strategies.- Proposition of new concept that has more than doubled occupancy rates for [historically] low demand seasons and over all market share.- Steady incremental growth of revenues since joining.- Enhanced and carefully curated re-vamp of customer experience cycle and relative SOP’s.- Successful environmental analysis and marketing initiatives with focus on driving direct business.- Increase in business travellers and creation of incentive loyalty scheme.- The introduction of independent hotelier customer rewards scheme.- Growth in digital footfall, enhanced visibility and exposure thanks to strategic marketing initiatives.- Trip advisor certificate of excellence and consistent 5-star ratings (www.villalatosca.com)- Successful Team-building exercises.- Professional standard translation.- positively received image overhaul.

www.laos-adventures.comResponsibilities;- Digital Marketing – Smart media distribution, Analytics.- Smartphone App development.- Market Research and development.- B2B and B2C relationship development and management.- Niche development and preservation.- Prospecting online sales management and E-marketing, placement.- Customer relations and satisfaction.Skills Gained/Achievements;- App development – SNAPPii; SUP Sybase unwired platform. Adobe Nitobi PhoneGap.- Further social media outlet understanding.- Further understanding of tourism demographic in S.E. Asia.- Further compounding of importance of digital customer feedback.

Responsibilities;- First point of contact in local language.- Market research, analysis, development and campaign implementation. Creation and translation of collateral and web content.- Training of staff to upsell other service revenue sources.Key Achievements;- Enhanced visibility and increased market share of rooms in competitive set.- Created email marketing content focused on leasing, servicing and loyalty which became widely adopted.- Successful corporate hospitality initiatives secured return business and fortified relationships.- Translated to a high standard, technical and legal documents and certification to European standards