Adam Carr Email & Phone Number

San Francisco, CA, US

Irvine, CA, US

San Francisco, CA, US

Managed store intelligence (download and revenue estimates) and advanced reviews products, in addition to a handful of projects for usage intelligence.

San Francisco, CA, US

I developed products for Jumpshot in the Ad-Tech space, primarily around audience targeting and display campaign research. My responsibilities included:Developing algorithms leveraging clickstream data resources to create seeds for over 500 audiences across the automotive, eCommerce, travel, streaming, and lifestyle verticals.○ Working with engineering to.

New York, NY, US

I was a member of the Product Leadership team for Nielsen Audience Segments, a tool that allows online ad campaigns to refine impression delivery to their desired audience using a combination of online and offline data. My responsibilities included:Producing new segment categories and expanding existing categories for programmatic ad targeting. Identifying.

New York, NY, US

Spent 18 months working on Nielsen Brand Effect for Twitter-- a custom survey solution measuring the efficacy of Promoted Tweet Campaigns. My responsibilities included the following:-Designed surveys for the Twitter platform to appropriately measure campaign effectiveness-Processed campaign data to provide relevant results-Created client deliverables.

Beverly Hills, California, US

• Trafficked, QAed, and managed between 11 and 21 campaigns using 24/7 Open Adstream, AppNexus, and internal tools.
• Optimized campaign performance to meet client goals using Open Adstream, Maxifier, Moat and mBoard.
• Collaborated with engineering teams in San Francisco and India to improve existing internal tools.
• Provided reports to the Account Management and Sales team for client meetings.
• Applied Excel knowledge to analyze performance metrics and track campaign performance; used pivot tables and developed VBA macros to simplify reporting processes and optimization processes.

San Francisco, US

• Optimize campaigns for multiple advertisers including Lexus and Jaguar to maximize delivered revenue and ad performance.
• Prepare weekly impression availability reports and create local ad campaigns for Comcast using DART Sales Manager.
• Create daily pacing reports to provide campaign managers with up-to-date information on campaign delivery.
• Traffic 3rd party creatives in DART for Publishers, including content widgets and shopping links.
• Provide campaign support and quality assurance to the Revenue Operations team.

Arlington, VA, US

• Refined HealthCentral content by vetting blogger communities and by reorganizing video libraries to find potential content providers and to eliminate inadequate blogs, improving the overall quality of content.
• Expanded membership of the HealthCentral community by developing new techniques to search for and to engage with community-oriented bloggers.
• Drove traffic to the HealthCentral page by writing engaging Facebook and Twitter updates.

• Implemented an online marketing solution for a restaurant; updated the website content and layout, optimized the site for Google search after conducting SEO analysis, and employed social media tools such as Yelp.
• Published seven guest posts covering local food events and reviewing recipes for Lick My Spoon, a popular food blog.
• Conducted outreach to other foodies in the blogger and Twitter community on behalf of Lick My Spoon.

Completed teller transactions for members of the credit union in a friendly and professional manner.

• President 08/09 − 05/10
• Managed 28 interns over the course of two semesters; oversaw intern recruitment process, facilitated weekly meetings, directed the progress of the marketing, HR, and member service committees.
• Served as the liaison between the campus branch and the parent credit union by participating in monthly board of directors meetings to discuss the progress and future goals of the campus branch.
• Strategically planned and wrote copy for CUBS's ad campaigns and promotions, including print advertisements and CPC/CPM Facebook campaigns. Marketing Intern 01/09 − 05/09
• Instituted member referral program, which resulted in 10% of new membership the following term.
• Oversaw creation of event fliers for recruiting process and professional events.

• Researched and implemented web solution for credit union's UC Berkeley campus branch (CUBS), saving CCFCU $2,000 per year and providing more control over site content.
• Redesigned CUBS logo, publications, and student VISA card to develop a more appealing image.
• Developed partnerships with 12 local businesses on behalf of CUBS to provide discounts to student credit card holders in exchange for in-branch advertising space and promotion.
• Planned and publicized CUBS grand opening event to create interest in the new campus branch location, which was attended by over 200 students.