A business development manager focused on marketing, PR and advertising. Have a great experience in leading complex projects in strategy and brand development, BTL and ATL, marketing strategy, PROMO and TV-production. Also worked closely with international companies, funds, Russian government and governments of other countries.
Kislorod Pro Lcc
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Client Service Group HeadKislorod Pro Lcc Jan 2018 - PresentМосква, РоссияThe most dynamic group company is specialised on digital marketing all over the world from complicated promo-campaigns and branding content to modern web-video projects taking into account the strong requirements of the digital area, with regards to time and budget for the production. • Evaluation of all services providing direction, guidance and leadership to a marketing department, including budgets and finance, expenditures, research and development appropriations, return-on-investment and profit-loss projections • Development of marketing and communication strategies and marketing plans and management of marketing of business, particular products and groups of products for different brands such as Kia, Nissan, Infinity, Volvo, Ford, Continental, Gislaved, Matador, Hochland, Almette and many others• Development and management of promotions, ATL and BTL and digital campaigns for each product and directing promotional support • Maintenance of research database by identifying and assembling marketing information, analysis of statistics regarding market development • Marketing department and creative group supervision, including collaboration with the Product Management team to designate appropriate marketing materials and with the Sales team to determine the appropriate presentation for target audience and clients • Negotiations with media partners to guarantee advantageous contracts and managing all providers, consultants, freelancers and other suppliers
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Executive DirectorPartner Creative Llc Jun 2015 - Dec 2017Moscow, Russian FederationPartner Creative is one of agencies of Eurasia Marketing Communication Group. EMCG is the holding management company. Partner Creative specializes in development of marketing strategies of international brands and international marketing delivering creative solutions at the intersection of marketing and technology and creating contemporary brand ideas and experiences.• Design and development of an operational plan which incorporates goals and objectives that work towards the strategic direction of the organization, evaluation of all programs and services• Control of the efficient and effective day-to-day operation of the organization including managing committees and staff as well as developing business plans in collaboration with the board, monitoring of the day-to-day delivery of the programs and services of the agency to maintain or improve quality• Management of staff, membership, budget, company assets, and all company resources, to help make the best use of them and raise the organization's profitability and profile• Cooperation with the Board and developing a vision and strategic plan to guide the organization, reports to the Board of Directors of internal and external issues that affect the agency• Planning, implementation, execution and evaluation of special projects, for example, winter promo-campaign for Continental Tyres and motivation program for dealers • Representation of the agency at community activities to enhance the organisation's community profile, involvement in different conferences and activities such as RIW, Digital Marketing Week, Eurasian Marketing Week and etc. -
Deputy CeoBekker Media Feb 2014 - May 2015Moscow, Russian FederationBekker Media is media and TV production company is a full-service production company specializing in documentary, live-shows, television commercials, corporate promo, infomercials, sales & marketing videos, training videos and live event production. Bekker Media create ideas, scenery and TV-formats, provides its clients with a range of services from providing EFP crews, equipment packages and postproduction services to complete project management and delivery of finished project. I was supervising and managing all processes of shootings for Discovery Communications Inc. projects in Russia including 2 seasons of IVF in Russia documentary series. It was broadcasted in Europe as well and considered to be one of the most successful documentaries on TLC Channel.• Full management and supervising of projects• Control and involvement in all processes: pre-production including casting and crew approval, appoint of producers, line producers and unit production managers, post-production, mastering, adaptation and localisation for Russia and Europe, audio post-production and localisation, translation, voice-over recording and negotiation, international copy clearance, delivery of all materials and documents to global broadcasters• Workflow and documents management, legal and internals documents preparation, reporting to Discovery Communications Inc. and Discovery Russia• Planning and control of budget and expenses, record production costing data, associated tasks for the production, sales and costs against the production tasks -
Senior Project ManagerDss Sep 2011 - Feb 2014Moscow, Russian FederationDSS is a professional 3PL operator and one of the leaders in fulfilment services for e-commerce and TV-shops in Russia that provides whole range of complex solutions in logistics, warehousing, distribution and realization of different 3PL-projects.• Development of marketing strategy and promotion of company’s brand and company's corporate identity• Preparation of presentations and materials about the company, projects for different customers, meetings, negotiations, exhibitions and conferences• Design and layout presentations, handouts, booklets, banners, letterheads, seals, roll-ups and stands ads for web pages also in English and German• Reports and descriptions of projects and offers to customers and partners• Clients and partners seeking and negotiations with them• Control over the company's participation in tenders, monitoring of new tenders. Preparation of tender documentation, coordination, analysis and preparation of tender calculations and pricing for potential clients• Monitoring of market trends and changes, analysis and systematization of the information and statistical data, reports to CEO• Organization and preparation of cooperation projects with different foreign companies that are leaders in logistics and fulfillment, retail and Internet sales, establishment of contacts, negotiations etc.• Organization of training events within the company• Organization of assistance in procurement of all necessary materials and equipment for the company, coordination and control of the process
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ДиректорИп Федько 2000 - 2014
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Senior Specialist-ExpertMinistry For Economic Development Of The Russian Federation Aug 2008 - Aug 2011MoscowI was the secretary of Intergovernmental commissions with Slovakia, the Czech Republic, Switzerland, Austria and Hungary, for the Russian-German Working group on strategic cooperation in the field of economic and financial relations between Russia and these countries and projects cooperation.Prepared materials, information, reports, statistics and analysis for head of European department, Minister and Deputy minister of economic development of Russia, Russian Ministry for international relations, other and etc. These materials were also used by the government and President of Russian Federation.Participated in preparation of materials for the annual World economic forum (Davos,) and annual International economic forum in Saint Petersburg.
Alexandra Fedko Skills
Alexandra Fedko Education Details
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Высшие Курсы Иностранных Языков При Минэкономразвития России4,2
Frequently Asked Questions about Alexandra Fedko
What company does Alexandra Fedko work for?
Alexandra Fedko works for Kislorod Pro Lcc
What is Alexandra Fedko's role at the current company?
Alexandra Fedko's current role is Expert in marketing, PR, advertising and digital looking for new opportunities.
What schools did Alexandra Fedko attend?
Alexandra Fedko attended Высшие Курсы Иностранных Языков При Минэкономразвития России, Московский Государственный Университет Им. М.в. Ломоносова (Мгу), Академия Народного Хозяйства При Правительстве Российской Федерации.
What skills is Alexandra Fedko known for?
Alexandra Fedko has skills like Strategic Planning, Business Strategy, Marketing Strategy, Management, Brand Development.
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