Andy Feierfeil Email & Phone Number

San Jose, Ca, Us

Menlo Park, Ca, Us

Created and stood up Merchandising as a new business and product function. Lead Category Management, Site Merchandising, Commerce Business Analytics and Planning across Facebook and Instagram Shops. Responsible for growing onsite checkout GMV, scaling brands and creators’ businesses, and managing programming and production of shopping events.

Menlo Park, Ca, Us

Stood up the Commerce product strategy team supporting Meta’s Commerce and Payments efforts (i.e., Facebook Shops, Instagram Shopping, Marketplace, M&A, and more). Responsible for delivering understanding of problems or opportunities across the business, product portfolio, and the markets we play in through structured decision frameworks and recommendations.

Minneapolis, Mn, Us

Directly hired, scaled, and organized the Search and Discovery global product teams. Responsible for overall product strategy and roadmap for web, mobile, apps, and in-store digital experiences. Product portfolio represented > 60% of total digital demand sales. Delivered relevant personalized experiences to guests through advanced analytics, machine learning methods, and new user experiences. Key focus areas included semantic and visual search, browse, discovery, and product & content recommendations important to our guests.

Minneapolis, Mn, Us

The Digital Experience Product Team leads product strategizing, innovating, and developing the guest experience for target.com and apps.Created the search and personalization product teams. This includes ownership of Target’s search and browse platform and the delivery of a personalized digital guest experience aimed at driving acquisition, engagement, and conversion uplift.

Minneapolis, Mn, Us

Created and stood up Digital Guest Experience Product Marketing as a new business function and team responsible for driving prioritization and development of digital capabilities necessary to develop a seamless omnichannel experience. Responsible for the vision, strategic direction, planning, and execution of Target’s e-commerce efforts, digital strategy, and direction for all digital touch points.

San Francisco, Ca, Us

Advising the product development of a private marketplace for bulk product distribution.

BTS is an education leader based in Barcelona, creating the technologists needed for the digital transformation. It has a unique methodology with university style lectures, Labs, career and project mentors, industry connections and incubation.I am on the advisory board with a futurist point of view on digital transformations and the digital talent gap it creates to plan for new technologies and industry partnerships to enhance the students experience.

San Jose, Ca, Us

The Mobile Business Unit (North America) sets the overall Mobile strategy for eBay, and directs product and marketing priorities in collaboration with our core business, mobile product, and marketing partners. I directly managed the Buyer-side of our mobile business by delighting buyers and driving market share & revenue growth in our mobile & tablet business. This involved developing customer Insights, refining those into a coherent strategy, including marketing, pricing and product, and then prioritizing & deploying specific programs. Dependent on collaboration with partners across marketing, finance & analytics, our mobile and core product teams, and with our EU Mobile team.

San Jose, Ca, Us

Managed the team and product roadmap responsible for optimizing and developing the web buyer experience. Responsible for optimizing revenue for the front-end buyer experience of eBay.com. GM of the Sporting Goods, Toys, and Tickets categories - developed and executed the product roadmaps aimed to drive unit and GMV growth, lead business development for new merchant acquisition and scaling, and directed the marketing strategy aimed to optimize conversion.

San Jose, Ca, Us

Founded, developed, and operated the eBay Daily Deal program – first in eBay history to drive significant sell-through of single SKUs. General Manager of the business strategy, product development, and marketing and customer engagement efforts. Included business development, merchandising, user experience, and analytics.

San Jose, Ca, Us

Responsible for product innovation and management of seller tools and business strategy for eBay Store sellers. Lead Product Manager on top company turnaround initiative on the selling platform. Led the design and product management of eBay Stores Next Generation View Item and storefronts redesign.

Palo Alto, Ca, Us

Managed the planning and purchasing activities of a worldwide customer service and logistics organization. Drove process improvement and development of the supply chain model across a vertically integrated organization. Responsible for global distribution and inventory management of all spare parts for warranty replacements and service upgrades.

Managed the purchasing, planning, inventory control, and warehousing departments. Responsible for selection and involvement of supply base including all contract negotiations and material qualifications. Directed and drove the strategic purchasing and manufacturing vision which included outsourcing and project costing while maintaining stringent quality and delivery requirements.

Directed the material planning and transfer of manufacturing to a contract manufacturing partner. Managed the implementation of Oracle to aid in the development of an integrated business system infrastructure for a start-up. Led cross-functional teams in the development and launch of new products including company’s first flagship product.

Santa Clara, California, Us

Responsible for managing new product launches and served as the primary communication link for global product supply. Performed master scheduling by utilizing strategic planning and project management skills to achieve first to market.

Mba, Marketing Management

Ba, Supply Chain Management