Andres Felipe Ordonez

Andres Felipe Ordonez Email and Phone Number

Leadership | Strategy | Sales productivity | Innovation
Andres Felipe Ordonez's Location
Colombia, Colombia
Andres Felipe Ordonez's Contact Details

Andres Felipe Ordonez work email

Andres Felipe Ordonez personal email

n/a
About Andres Felipe Ordonez

I help leaders and their teams to develop critical skills in Leadership, Strategy, Commercial effectiveness and Innovation, customized to each organization's needs.I help organizations and entrepreneurs to improve their business results through winning strategies, innovation, efficiency and support to execution.As the founder of Perspectiva OM, I provide my clients a proprietary model developed by integrating my experience of 25 years of corporate life, with the experience as an entrepreneur, gathering the best of both worlds in proven methodologies that generate results.My corporate experience is in the areas of Marketing and New Businesses Development in multinational companies such as Johnson & Johnson, Nabisco, Energizer and Mabe; with deep understanding of the markets in Colombia, Mexico, Venezuela, Ecuador, Peru and Chile. In my career I have impacted results in each company by designing and implementing winning strategies focused on innovation, branding, new business units development and distribution expansion.As a seasoned strategist, I concentrate efforts on capitalizing market opportunities and efficient problem solving. I’m comfortable with organizational change processes, and I get strong commitment of teams by promoting involvement and encouraging a permanent creation environment.

Andres Felipe Ordonez's Current Company Details

Leadership | Strategy | Sales productivity | Innovation
Andres Felipe Ordonez Work Experience Details
  • Stanley Black & Decker, Inc.
    Commercial Manager
    Stanley Black & Decker, Inc. Jun 2015 - Jan 2016
    Colombia
    Tools manufacturer, leader in the Colombian market with USD$60M revenue. Markets DeWalt, Stanley, Black&Decker and Proto brands.In charge of Sales and Marketing, responsible for reaching sales targets, increase distribution, manage Marketing investment, define and implement pricing strategy and guarantee bottom-line goals in each SBU.- 13% Net Sales growth in an accelerated devaluation year (2015).- 35% sell-out increase in SB&D distribution network.- Market Share gains in both tools segments (Electrical and Manual).- Commercial strategy reorientation towards demand activation, loyalty building and channel expansion.- Devaluation impact offset by aggressive pricing raises (3 times during second semester of 2015).
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  • Doctor Solución
    Entrepreneur
    Doctor Solución Dec 2013 - Jun 2015
    Bogotá, Colombia
    Brazilian franchise in the segment of home repairs, with presence in Colombia since 2012. One of the most rapidly growing franchises in Latin America, with operations in Brazil, Colombia, Mexico and Panama.Own venture under Doctor Solucion in Bogota. Having being recognized as a benchmark into the network resulted in the invitation to take responsibility of franchisor’s operation in Colombia.
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  • Doctor Solución
    General Manager
    Doctor Solución Aug 2014 - Jan 2015
    Bogota, Colombia
    General Manager – Colombia 2014 – 2015Responsible for redesigning the operation model of the master franchise, aiming at maximizing the success ratio of franchisees, optimizing operation cost, developing new revenue sources and accelerating ROI for the shareholders.- 45% Operational Cost reduction through restructuring, spending rationalization and renegotiation with suppliers.- 23% Account Receivables reduction, by applying incentives to debtors and generating value for franchisees.- Business model redefinition, with lighter cost structure and targeting higher value / margin services.- Implementation of alliances with companies in the segments of construction, restaurants, real state and others.- Portfolio enhancement from the franchisees.
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  • Mabe
    Marketing Manager, Andean Region
    Mabe Aug 2007 - Nov 2013
    Bogotá, Colombia
    Responsible for designing the Marketing Plan for the region, adapting it to each market (Venezuela, Colombia, Ecuador, Peru and Chile) and leading its implementation. Reported to the VP of the Andean Region (in Colombia) and functionally to the Corporate Marketing VP (in Mexico). The marketing budget was USD $ 15.9M- Double-digit growth in all no-Venezuela markets, driven by a common strategy based on Distribution, Visibility and Recommendation.- Communication developed locally was a benchmark replicated in other regions.- Loyalty plan “Amigos Mabe”, targeting floor reps, reached 13K+ members.- USD650K annual savings by unifying advertising agencies in a hub for the region in Colombia.- Implementation of the digital communication platform and e-Commerce channel.- Leading position in the high-end segment driven by the implementation of the “Prime Blend” business unit in Colombia, (first geography to implement); and replication in Ecuador, Chile and Peru. - A&P investment optimization (from 3.8% to 3.0% to Net Sales, region wise) while maintaining brand health indicators.
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  • Energizer
    Marketing Manager, Mexico
    Energizer Apr 2004 - Mar 2007
    Ciudad De México
    American multinational with sales of USD $ 3.4bn (2007), manufactures and sells batteries and flashlights under Energizer and Eveready brands, plus Schick shaving products.Responsible for developing consumer and trade strategy for the Batteries and Flashlights business unit, including communication, promotion, portfolio and pricing. My direct reports were three Brand Managers, a Designer and two Assistants. The marketing budget was USD $4M.- All-time market share high in the period ND’06.- Double-digit growth in Net Sales and EBITDA during the periods assigned in Mexico.- Distinguished as regional benchmark for the flashlight business.- Implementation of a more aggressive consumer strategy in a very conservative affiliate, with focus on non-traditional communication and innovative promotions.
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  • Energizer
    Marketing Manager, Colombia
    Energizer Nov 2000 - Sep 2004
    Bogotá, Colombia
    - Leading position in the alkaline segment for the first time in the Colombian affiliate, with the Energizer brand.- Market share gains, from 31.5% (SO’00) to 43.0% (MA’04).- Numerical distribution increase, from 16% to 20%: By the moment I was transferred to Mexico, Energizer was the most widely distributed alkaline brand in Colombia.- Channel segmentation and structure alignment made possible to implement channel-specific initiatives.
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  • Nabisco
    Sr. Brand Manager, Colombia
    Nabisco Jul 1997 - Oct 2000
    Cali, Colombia
    Colombian subsidiary of the American multinational Nabisco. Manufactured Dry Desserts (Royal Jelly), drink mixes (Fresco Royal), cookies and biscuits (Oreo, Club Social) and bakery products Fleischmann. Net Sales of $ 50MM in Colombia (1999).Management of the Dry Desserts (Royal) and the Bakery (Fleischmann) businesses, responsible for Volume, Net Sales, A&P and Margin. My direct reports were one Junior Brand Manager and two Assistants. The marketing budget was USD $ 2M.Key Accomplishments:- Royal brand modernization, including communication, packaging, POP and floors. The new image reversed Royal perception as an outdated and boring brand among children,- Development of communication for Latin America, on the insight that gelatin is "edible fun"- Design of a dual-target promotional strategy under the concept of fun, promoting consumption,- Reversal of a three-year downward sales trend,- Design and implementation of a loyalty program aimed at Bakeries.
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  • Johnson & Johnson
    Brand Manager, Colombia
    Johnson & Johnson Jan 1995 - Jul 1997
    Cali, Colombia
    Colombian subsidiary of the American multinational J & J, manufactures products in the baby care, personal care, oral care, OTCs and intimate protection categories. Net sales of $ 70MM by 1997.Located in Cali, reported to two Groupers (Oral Care / OTC, Personal Care). I had 1 Assistant as direct report. The marketing budget was USD $ 1M.- Management of brands competing in different categories: Reach, Sundown, Sport and Yes; and support to OTC business.Key Accomplishments:- Brand transition from ACT (dental rinse) and Johnson’s (dental floss) to Reach umbrella brand,- Development of an integrated communication for the entire product line, under the concept of a complete system of oral hygiene with three steps (floss / brush / rinse),- Growth of over 30% in net sales for two consecutive years; 36% growth in OP,- Appointment of J&J Colombia as global benchmark in the Oral Care business,
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  • Johnson & Johnson
    Assistant Brand Manager, Colombia
    Johnson & Johnson May 1993 - Dec 1994
    Cali, Colombia
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  • Johnson & Johnson
    Trainee
    Johnson & Johnson Jun 1991 - Jun 1992
    Cali, Colombia
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Andres Felipe Ordonez Skills

Marketing Marketing Strategy Marketing Management Strategy Market Planning Business Strategy Strategic Planning Product Marketing Estrategia De Mercadotecnia Trade Marketing Competitive Analysis Brand Management Management Estrategia Mercadotecnia Negotiation Product Development Market Analysis Estrategia Empresarial Fmcg Segmentation Business Planning Team Leadership International Business Customer Insight Forecasting Marketing Communications Integrated Marketing International Marketing Crm Digital Marketing Marketing Research Social Media Marketing New Business Development Sales Management Project Management Strategic Thinking Market Research Product Management Advertising Brand Development Online Advertising Cross Functional Team Leadership Product Launch Spanish Plan De Marketing Sales

Andres Felipe Ordonez Education Details

Frequently Asked Questions about Andres Felipe Ordonez

What is Andres Felipe Ordonez's role at the current company?

Andres Felipe Ordonez's current role is Leadership | Strategy | Sales productivity | Innovation.

What is Andres Felipe Ordonez's email address?

Andres Felipe Ordonez's email address is fe****@****mac.com

What schools did Andres Felipe Ordonez attend?

Andres Felipe Ordonez attended Eada Business School, Universidad Del Rosario, University Of California, Irvine Division Of Continuing Education, Yale University, Eit Digital Alumni, University Of Michigan, University Of Pennsylvania, Instituto Tecnológico Autónomo De México, Universidad Javeriana Cali.

What skills is Andres Felipe Ordonez known for?

Andres Felipe Ordonez has skills like Marketing, Marketing Strategy, Marketing Management, Strategy, Market Planning, Business Strategy, Strategic Planning, Product Marketing, Estrategia De Mercadotecnia, Trade Marketing, Competitive Analysis, Brand Management.

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