Alyssa Fenoglio work email
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A strategic marketing, digital, and business executive, I've harnessed 20 years of diverse experience across five industries (FMCG, consumer health, digital health, pharma, medical device) in both mature and emerging markets. As an agile, innovative leader, I've lived and worked in the US and EU, acquired classic brand management skills at P&G, and built a new digital health start-up business. I am a deeply purpose-driven leader, keen to develop, connect, and serve people by motivating self-control of health and future. As a recognized catalyst for change, I improve brand, digital, AI, consumer engagement, and sustainability capabilities to future-proof organizations. I have become well-respected for my exceptional ability to cultivate future leaders and high-performing teams through development and coaching.Disclaimer: All views and opinions are my own and do not represent those of my employer.
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Fellow And AdvisorThena CapitalNew York, Ny, Us
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Founder And Strategic AdvisorThe Human Algorithm AdvisoryNew York, Ny, Us
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Chief MemberChief Sep 2023 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. It is the only organization specifically designed for senior women leaders to strengthen their journey into the C-suite, cross-pollinate power across industries, and effect change from the top-down. -
Vice President, Global Head Of Digital CommercialTeva Pharmaceuticals Apr 2023 - PresentTel-Aviv, IlLeading 70+ person global commercial digital and European transformation team across Teva’s $16B Europe, International, US global business. Our ambition is to augment our commercial approach to create sustainable, impactful customer relationships, and digital-first businesses. We drive direct business impact and build sustainable competitive advantage by transforming our people and organization through digital, customer experience, data, AI, transformation, and capability centers of excellence; digital channel management, and in-house commercial & digital agency services. -
Head/Avp Of Global Marketing Excellence, Consumer HealthcareSanofi 2019 - Apr 2023Paris, France, FrAs the Global Head of Marketing Excellence, I empowered my team to aid our $5.5B business unit by equipping over 1000 marketers in creating the most purpose-led, sustainable brands in the industry through the integration of sustainability and marketing. Driving growth while enhancing efficiency, we future-proofed the organization, applying external trends, including consumer centricity and digital capabilities to strengthen brand health and consumer engagement. Our work delivers results through data & insight-based decision making, leading to development of strategic marketing plans that engage consumers within current market gaps. We also launched a new agile embedment program, which mitigated business and capability challenges through sprint methodology. -
Head/Sr. Director Of Global Marketing Excellence & Multi-Channel EngagementSanofi 2017 - 2019Paris, France, FrAs the Senior Director of Marketing Excellence (MEx) & Multi-Channel Engagement (MCE), I grew organizational brand building and digital capabilities to amplify patient and HCP engagement across the $10B Specialty Care business unit. Engineering improved results, I unified diverse franchises to improve consistency in marketing efforts. To accomplish this, we gained buy-in from senior leaders to adopt an improved, consistent marketing approach through designing and launching of key initiatives in collaboration with the MEx Council and Leads. These changes transformed MCE customer engagement by connecting strategic brand choices with MEx-MCE Workshops. In addition to the MEx-MCE advancements, I also championed analytic capabilities through advancement in data integration, visualization, and insight identification.
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Head/Director Of Global Consumer Marketing - St. Jude Medical NeuromodulationAbbott 2016 - 2017Abbott Park, Illinois, UsAs the Director of Consumer Marketing, I spearheaded adoption of a balanced HCP-consumer commercialization approach and led a cross-functional team of 30 to position marketing as a revenue driving function. We created a consumer marketing model that aligned with the organizational culture while containing costs through automation of marketing activities. Continuing this focus on efficiency, I optimized various processes, including social media management, patient advocacy partnerships, paid media, and refined targeting. My efforts captured audiences by unifying various elements, from website content to SEO, digital ads, and measurement and metrics, designing a cohesive digital plan. -
Head/Director Of MarketingNeurometrix, Inc. 2014 - 2016Woburn, Massachusetts, UsAs the Director of Marketing, I harnessed a $7M marketing budget to lead commercialization and marketing strategies for Quell®. Launching the product, I converged the technology, healthcare, and consumer product categories while reaching consumers via e-commerce, retail, and healthcare settings. We improved product visibility to drive growth by expanding into new channels, securing new distribution channel commitments with major national retailers such as Amazon, QVC, Target, CVS, and Walgreens. -
Senior Assistant Brand Manager (Acting Brand Manager) - Gillette North AmericaProcter & Gamble 2013 - 2014Cincinnati, Ohio, UsAs the Acting Brand Manager, I elevated the success of megabrand product portfolio by developing a new global brand positioning launch that applied a $40M budget to synchronize advertising, partnerships, and consumer engagement. Targeting sports audiences through a new sports omnichannel campaign, we enhanced our market share. Analyzing previous performance data to gain insights, we maximized return on investment for future omnichannel campaigns. -
Senior Global Assistant Brand Manager - Gillette GlobalProcter & Gamble 2011 - 2013Cincinnati, Ohio, UsAs the Senior Assistant Brand Manager, I led business growth expansions into emerging markets, identifying opportunities for new product innovations through market analysis. We continued our brand’s success by aligning global expansion strategies and product proposals with current and future consumer trends.
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Senior Global Product Manager | Global Product ManagerMedtronic 2008 - 2011Minneapolis, Mn, UsEstablishing a new precedent for developing brand strategies, I revolutionized global product launches to create success for next generation products. My efforts earned recognition for excellence in marketing and leadership, and I was selected to Medtronic’s Emerging Leaders Program, which includes only the top 1% of all high potential employees. -
Specialty Pharmaceutical Sales Representative | Sales TrainerAlcon Laboratories, Inc. 2005 - 2008Geneva, Switzerland, ChThrough cultivation of strong key opinion leader relationships and advanced business analysis, I exceeded market share goals and produced a top 10% sales performance to win President's Club and Balanced Performance Awards. Nominated as a Sales Trainer, I coached sales representatives, provided hiring recommendations, and led training sessions.
Alyssa Fenoglio Skills
Alyssa Fenoglio Education Details
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Usc Marshall School Of BusinessBusiness Administration -
Texas A&M UniversityKinesiology
Frequently Asked Questions about Alyssa Fenoglio
What company does Alyssa Fenoglio work for?
Alyssa Fenoglio works for Thena Capital
What is Alyssa Fenoglio's role at the current company?
Alyssa Fenoglio's current role is Fellow and Advisor.
What is Alyssa Fenoglio's email address?
Alyssa Fenoglio's email address is al****@****ail.com
What is Alyssa Fenoglio's direct phone number?
Alyssa Fenoglio's direct phone number is +181731*****
What schools did Alyssa Fenoglio attend?
Alyssa Fenoglio attended Usc Marshall School Of Business, Texas A&m University.
What are some of Alyssa Fenoglio's interests?
Alyssa Fenoglio has interest in Children, Economic Empowerment.
What skills is Alyssa Fenoglio known for?
Alyssa Fenoglio has skills like Product Launch, Marketing Strategy, Brand Management, Strategy, Marketing, Product Management, Leadership, Cross Functional Team Leadership, Competitive Analysis, Management, Product Marketing, Consumer Products.
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