• Organize & Lead regional promotional activities with Regional Trade Marketing Managers to ensure market leadership in the draught beer segment.• Organize & Lead Consumer based Market assessment on Draft business• Design dynamic & creative business development plan to maximize the sales of draft beer.• Propose and manage different POS Materials which can drive draft beer sales• Assess Regional draft beer business trend periodically and provide a comprehensive and actionable regional report for Regional Business Managers, Regional Sales Managers and the Route to Market & Draft Beer Development Manager • Assess the productivity of DBE (Draft Beer Equipment) and usage of CO2 and provide suggestion and actionable points to the sales team to maintain effective and efficient utilization.• Lead and manage regional allocation of DBE and CO2 including a clear management & supply of CO2.• Ensure efficient and timely maintenance and sanitation of DBEs and provide market analysis for Regional Business Managers, Regional Sales Managers and Route to Market & Draft Beer Development Manager• Create alignment with third party service providers in relation to sanitation, maintenance & installation service to get standardized service. • Organize & lead periodic third party service providers’ potential assessment and Evaluation.• Assist Regional Business Managers, Regional Sales Managers and the Trade Marketing team with asset inventory annually (Draft Beer Equipment, keg and CO2 cylinder)• Provide on job and off job training for Barmen and the sales team.• Manage the overall Installation, Sanitation and Maintenance of Draft Beer Equipment.

Initiate and close sales for a leading Brewery Company in Ethiopia. Execute HW4S (Heineken Way for Sales) and expand customer base within the region. Build relationships with key decision makers and match customers with the right solutions for their needs.Duties:• Direct sales of Heineken Breweries S.C (all SKUs) to registered distributors within the given assigned territory. • Processing and batching of distributors orders to the Breweries.• Developing mutually effective/ cordial relationship with all distributors within the given territory.• Routine problem solving visits to all distributors within the assigned territory.• Researching consumer markets, monitoring market competition and identifying potential areas and needs to win the competition.• Work with Trade marketing to implement successful sales promotional activities in the assigned area• Conduct promotional activities regularly.• Proper maintenance and safety of all company property.• Participation in Regional Sales Unit meetings as the need arises.• Increase the number of Heineken Breweries POSM in the given area by prospecting actively and finding new POS. Prepare Commercial proposition for the new prospects.• Ensure that the whole Heineken Breweries portfolio is sold in all the POS of the area.• Follow the weekly visit planning defined by the Sales Supervisor and visit every day all outlets included in the planning. • Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action required.• Maintain very good relationship with all the customers and personnel. Take appropriate actions to make Heineken Breweries the preferred supplier of the retail outlet.

I am expected to build relationships with potential clients, highlighting their facilities as optimum for business events of all kinds. And also provide all the necessary information to help clients make informed decisions on the purchase of blocks of rooms and production of special events, meetings, conferences, conventions, seminars, wedding groups, banquet services and catering services. I will also promote, sell or secure orders from existing and prospective customers through a relationship based approach.

• Collects relevant data for conducting survey on airline and non-airline organizations for frequent flyer partnerships and alliances and submits the data as a compiled report.• Drafts frequent flyer program partnership agreements and submits to Manager Partnership & Alliance• Recommends a project plan for the implementation of the partnership and alliance programs as assigned.• Prepare and give training for all Non-Airline partners’ staffs about ShebaMiles overall concept and partnership program.• Drafts and review different partnership agreements and submit to Legal department for review and approval.• Create good relationship with Non-Airline Partners and analyze the sales volume related with ShebaMiles members• In coordination with partners, run seasonal promotions via ShebaMiles Newsletter to create awareness on the service of the partner and also to attract customers to use the service• Made sales call regularly and check if ShebaMiles members are comfortable with our partner’s service and if the partner is performing according to the terms & conditions of the agreement.• Participates on campaign for new ShebaMiles members enrollment• Prepare and present different promotional materials to promote ShebaMiles partnership

• Conduct a strategic review of existing Forwarding Agents and participate on selecting the potential Forwarding Agent for Ethiopian Airlines together with Strategic Sourcing and Planning Department.• Conduct a strategic review of existing Forwarding Agents price quotation and participate on raising ideas and convincing Freight Forwarders for cost reduction on Freight Charges.• Handle approval of Freight Forwarders Invoices for transporting Ethiopian shipments across the world by comparing what has been agreed and what has been billed. The most common once are DHL Global Forwarding and DHL Express Ethiopia.• Prepares and raises Insurance Claims to Insurance Company for transit damages and losses of COMAT shipments and register on Log Book.• Communicates with area offices and vendors concerning damages and transit loss claims.• Handle approval of vendors’ invoices for transporting Ethiopian Shipment within their own region and manage to get discount by comparing weight, distance and urgency of shipment. • Advise payment status for External Customers (Freight Forwarders and vendors).

• Works closely with Insurance Company on insurance coverage for COMAT shipments.• Handle Insurance Declaration twice Monthly for Non Aircraft parts and submit to Ethiopian Insurance Corporation as a form of report.• Handles the approval of all freight handling agents and couriers invoices.• Communicates with Forwarding Agents and vendors regarding freight and packing charges.• Submit daily activity to Supervisor Logistics and AOG (Aircraft On Ground) Desk.• Coordinates with purchasing and receiving sections to approve freight charge invoices and coordinate with Finance to clear freight Invoices.• Files all documents related to Insurance Declaration and Freight Invoices.