As Co-founder and Lead Strategist at Buildin Blocks, I spearhead our efforts in generating leads and formulating growth strategies that drive our agency forward. Buildin Blocks originated from a hobby during the 2019 lockdowns and has evolved into a specialized team focused on three key areas:Technology & SaaS: Supporting both B2B and B2C companies from product validation to market launch and growth.DTC & eCommerce: Enhancing digital presence, refining market strategies for consumer-focused businesses, and driving sales.No-Code & Automation: Utilizing no-code technologies like Bubble, Make, Zapier, and Softr.io to streamline operations and expedite business processes.My role involves not only guiding our strategic direction but also ensuring we continuously deliver exceptional results to our clients across these domains.

I am responsible for driving the entire growth spectrum—from attracting new users to enhancing retention and building a compelling brand. My role is multifaceted and dynamic, focusing on strategic initiatives that propel our company forward.Key Achievements and Initiatives:User Acquisition & Retention: Spearheading innovative strategies to attract new users and ensure their ongoing engagement with our platform.Brand Building: Developing and executing comprehensive brand strategies that enhance our visibility and reputation in the market.Automation Clinic: Implementing the Automation Clinic, a unique service where we assist businesses in solving their workflow automation problems, streamlining operations, and boosting efficiency.Green Campaign: Leading a pioneering green campaign that includes a green calculator, enabling businesses to measure their environmental impact and promoting paperless office solutions.Paid Ads Strategy: Crafting and executing effective paid advertising strategies to maximize reach and ROI, ensuring our message reaches the right audience.Collaboration and Leadership:Marketing Team Leadership: Leading a talented marketing team, fostering creativity, and driving results through collaborative efforts.Product Team Collaboration: Working closely with the product team to align marketing strategies with product development, ensuring cohesive and impactful campaigns.My independent consultant role at WorkHub24 allows me to bring a fresh perspective and innovative solutions to the table, driving significant growth and making a lasting impact. Let’s connect and explore how we can take your business to new heights!

Working on PrepPath, an edtech product that helps students build confidence and prepare effectively for exams.https://preppath.framer.website/

At Convogrid.ai, I serve as the Lead Marketing and Product Marketer. In my role, I have been instrumental in validating our product and driving growth from zero to 100 users organically.Key Contributions:Organic Growth: Successfully grew our user base from zero to 50 users through organic strategies, demonstrating the value and potential of our product.Investor Relations: Played a key role in pitching our product to investors, helping to secure the necessary funding for further growth and development.Content Strategy: Developed and implemented content strategies that drive engagement and attract new users.Growth Initiatives: Focused on various growth strategies, including optimizing user acquisition funnels and improving user retention rates.Transitioning from a small startup to gaining paid users has been a rewarding journey. Looking ahead, we're working towards securing additional funding and expanding our impact. Our goal is to empower creators to make the most of our tool, helping them grow and engage with their audiences more effectively.

At Rootcode, I was responsible for content strategy, driving growth, and leading product marketing efforts. Here are some key projects and responsibilities:Product Marketing for MyLeave: Led the product marketing initiatives, focusing on positioning, validating, and acquiring early users for MyLeave, enhancing its market presence and user base.Rootcode Foundation Campaign: Spearheaded a campaign to promote the Rootcode Foundation, our CSR initiative, achieving significant online reach of over 10,000 on Facebook and Instagram.Speaking Club: Organized and built a weekly Speaking Club to enhance communication skills, boosting confidence among our team and aiding in content creation and personal development.Basketball Team: Initiated and managed the basketball team at Rootcode, fostering team spirit and camaraderie.AI Meetup: Assisted in hosting the first-ever AI meetup in Sri Lanka and Dubai, contributing to the tech community and enhancing our industry presence.These initiatives have been pivotal in strengthening Rootcode's community engagement, technological leadership, and commitment to growth.

Growth for Activebooks ERP Growth for Unicorn BI

At Vezolve, my role encompasses a broad range of responsibilities aimed at driving our content and campaign strategies across multiple platforms. Key aspects of my job include:Content Development: Spearhead the creation and execution of engaging content that resonates with our audience, enhancing brand visibility and engagement.Campaign Planning: Strategically plan and execute campaigns on major eCommerce platforms like Walmart, Home Depot, Wayfair, and others, ensuring alignment with our marketing objectives and sales targets.Performance Analysis: Provide detailed analysis and reporting on key metrics, including weekly/monthly sales by department, new product sell-through rates, and offer code performance, using insights to steer future marketing efforts.Social Media Management: Oversee the management of our company’s social media accounts as well as those of our clients, ensuring consistent, effective, and engaging online presence.These responsibilities underscore my commitment to leveraging digital marketing strategies to enhance business outcomes and client satisfaction.

Analyzing data using statistical techniques and providing reports.Developing and implementing databases and data collection systems.Acquiring data from primary and secondary sources and maintaining data systems.PowerBI. Excel, Retool

PD member at IIT Sri Lanka

Marketing Strategist at IIT Srilanka

SaaS Marketing Developing Brand StrategiesResearching current market trends.Identifying ways to improve the company's marketing efforts.Managing the companies' social media accounts and engaging with followers.Writing content for marketing materials.Managing the companies PROrganizing events to build the companies Brand(Photography competition, Coding competition)