As a performance marketing, I specialize in executing high-impact marketing campaigns across leading digital platforms including Meta (Facebook and Instagram), Snapchat, TikTok, and Snack Video. I have successfully managed and optimized campaigns for high-profile accounts such as Nestle, Lipton, Dawlance, TCF, Adamjee Life Assurance Co. Ltd, Mondelez, Olpers, Tapal, HBL, and EBM.Key accomplishments include:- Actively optimized campaigns to ensure lower CPM, CPC, and CPA targets, and enhanced ad performance by adjusting bids, creatives, placements, and geo-targeting.- Developed and executed media plans for top-tier clients, resulting in a 15% increase in engagement and an average ROI of 5%.- Track the live campaign's progress daily on the tracking sheet.- Working along with the planning team to improve campaign performance. - Optimize campaigns and monitor them to make sure KPIs are fulfilled on time. - Producing EOC reports and campaign performance evaluations. - Effectively pitched and advocated for the use of various social platforms across the agency

Clientele managed: Coca-Cola (C.C.I), Coke Studio, Lucky Core Industries (formerly ICI Pakistan), Yamaha Motor Pakistan, KernelPop, Ajinomoto Lakson Pakistan, Wah Snacks, Special Olympics Pakistan & Punjab Human Capital Investment Project. - Successfully executed Lucky Core Industries (formerly ICI Pakistan) Core values and Thematic campaign.- Worked on the snippets research of the community for Coke Studio Season 14 (YT, FB, and IG), for the different categories. -Covered the Lucky Core Industry Women's Day event.- Maintain an engaging audience experience and increase audience satisfaction through social media channels, content, and campaigns.- Create the brand's content calendar.- Digital posting with proper tagging and content description.- Sentiment analysis and consumer insight analysis. Competitor Research: - Pepsi Recycle Plastic Post- Popnosh

Clientele Managed: AEG Pakistan, H&B Beauty Store, Million Classic Cables, Tax Clinic, Peugeot Clifton & We Care Products.- Develop & create captions and post copies.- Working on brand strategies, brand building activities, market research, campaign brainstorming, and developing the creative roadmap and route plan for the clients.- Working closely in developing the creative concepts and execution.- Create a monthly planner/calendar.- Schedule and publish posts and stories on all social media platforms.- Monthly analysis and reports to gauge new insights and formulate new strategies. - Client Service.

❖ Working as Digital-Marketing Intern at Kodev Global.❖ Managing all the digital media assets (twitter, Facebook,Instagram, LinkedIn)❖Running different Ads Campaigns