Computer Science graduate turned digital marketer and brand strategist with a keen interest in creating effective campaigns that deliver results. With more than 4 years of experience in the field, I have honed my skills in social media marketing, content creation, and performance marketing. My expertise lies in developing and executing comprehensive digital marketing strategies that resonate with target audiences, drive engagement, and ultimately, deliver measurable results. Whether it's building brand awareness, generating leads, or increasing sales, I am committed to crafting compelling narratives and delivering exceptional experiences that leave a lasting impression. Let's connect and explore how I can elevate your brand's digital presence together.
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Digital Marketing ManagerDigidotRawalpindi, Pk
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Founding PartnerTechtor Aug 2020 - PresentA collaborative platform for design, development, and marketing. -
Marketing ExecutiveNusoft Jul 2022 - Jul 2024Islāmābād, Pakistan- Building brand awareness of the company and promoting an e-commerce marketplace that goes by the name shopp.pk.- Developed and executed marketing campaigns using social media, content marketing, and other channels, collaborating with creative teams to produce engaging content. - Managed and executed Google Ads campaigns for a diverse client portfolio, optimizing ad performance to meet specific business objectives.- Collaborated closely with clients to understand their marketing goals and provided strategic guidance.- Developed and maintained WordPress websites to enhance marketing efforts. -
Marketing ManagerFlashsites Oct 2022 - Jun 2023Germany- Generating leads and driving revenue through LinkedIn, Twitter, Google ads, and email marketing.- Developed and executed a comprehensive digital marketing strategy resulting in significant increases in leads and revenue. - Optimized Google ads campaigns for a lower CPC and higher CTR, achieving a higher ROI. -
Content WriterUsquare Solutions Feb 2022 - Aug 2022Islāmābād, Pakistan- Produced well-researched and original content for web articles, blog posts, and social media for a client.- Edited and optimized existing content to ensure accuracy and consistency across all channels -
Marketing TechnologistCodistan Sep 2021 - Jul 2022Islamabad, Islāmābād, Pakistan- Responsible for developing and implementing digital marketing strategies and managing WordPress websites for local and international clients in the food, health, real estate, and SaaS industries.- Conducted research and analysis to identify trends and opportunities, collaborated with creative teams to develop compelling content, and built strong client relationships. - Achievements include revamping a real estate client's website to improve performance and user experience and developing a comprehensive email marketing strategy for a SaaS client that led to increased customer retention and upsells. - Skilled in executing effective campaigns and driving results through data-driven insights and innovative strategies. -
Social Media Marketing AssistantAaa Associates Aug 2020 - Dec 2020Rawalpindi, Punjab, Pakistan- Conducted research about the real estate market.- Brainstormed new ideas for the marketing campaigns.- Prepared Content Planner for several businesses. -
Marketing InternJumpstart Pakistan Jun 2017 - Aug 2017Rawalpindi, Punjab, PakistanStarted my marketing journey working on a startup that goes by the name Vheelz. Vheelz is an online pick-and-drop service. During the internship, I learned the basics of social media marketing and came up with various marketing campaigns for the startup.
Affan Arshad Education Details
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Computer Science -
Fauji Founation CollegePre-Engineering
Frequently Asked Questions about Affan Arshad
What company does Affan Arshad work for?
Affan Arshad works for Digidot
What is Affan Arshad's role at the current company?
Affan Arshad's current role is Digital Marketing Manager.
What schools did Affan Arshad attend?
Affan Arshad attended Comsats University Islamabad, Fauji Founation College.
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