Afifa Afra Email & Phone Number

Jakarta, Indonesia

South Jakarta, Jakarta, Indonesia

- Identified and engaged potential media and brand partners for Xbeauty and other Female Daily Network events.- Negotiated partnership proposals and managed the collection of partnership materials, including logos and social media assets, while liaising with the creative team for integration.- Created and managed essential administrative documents, such as Memoranda of Understanding (MOUs) and letters of authorization.- Developed media databases and placement plans (paid, semi-barter, and full-barter), and prepared creative briefs.- Monitored media and brand partners before, during, and after events to ensure seamless execution, and created detailed reports to keep partners informed and engaged. - Successfully managed partnerships for events hosted by Female Daily Network, Mommies Daily, and Girls Beyond, contacting over 100 media partners and 50 brand partners.

Jakarta, Indonesia

- Identified and formed vendor partnerships for Benang Jarum’s events, including 3 new partnerships for the 4th anniversary.- Negotiated contracts to ensure alignment with brand objectives and cost-effectiveness. Crafted engaging cue cards for live streaming to convey brand messages effectively. Produced behind-the-scenes content to boost audience engagement and showcase brand activities.- Negotiated agreements with KOLs for endorsements, sealing deals with over 80 KOLs for each of 3 events.- Cultivated strong relationships with KOLs, selecting them based on relevance and values, and sending personalized PR packages for effective promotion.- Monitored and analyzed social media engagement metrics from KOL partnerships and events to refine marketing strategies and optimize collaborations.

- Contributed to the ideation, execution, and evaluation of integrated marketing and promotion campaigns for Mitra Tokopedia, while simultaneously overseeing the campaign timeline. Elevated to the role of Campaign PIC for two of Mitra Tokopedia's Ramadan campaigns.- Generated contents and copywritings to enhance user awareness within the Mitra Tokopedia App for promotion-related campaigns and products.- Documented ongoing enhancements in business processes and marketing projects by providing monthly competitor monitoring. - Produced documents, data reports, as well as collaborating with multiple departments.- Managed Mitra Tokopedia's community on Facebook and WhatsApp Groups to enhance customer trust and loyalty through content creation and active community engagement.- Oversaw Mitra Tokopedia's Instagram account, managed its posting timeline, and created engaging content to foster increased audience interaction.- Contributed to project planning and execution for Mitra Tokopedia’s annual Kopi Darat event, and additionally, hosted one of the events in Bandung.

Responsibilities: - Event planning and liaising - Manage and organize internal and external events- Coordinate and allocate tasks to interns for every events - Supervise the needs of international students, host exchange awardee selection process at the university level - Become MC or Host for events.Initiated and was in charged for Youth Day Talkshow: "Education for Life and Youth Empowerment Through Culture", a talkshow held in the participation of Unpad International Office in celebrating International Youth Day. This event has gathered more than 250 registrants from all across the Java Island, ranging in age from middle schoolers through university students. The event is now listed in the IYD World Map 2021 by United Nations.

U-GLOBE is an event held to market Unpad for International students who are interested in studying in Indonesia. The Event Development Division is responsible to organized and managed the event so that it will run smoothly and effectively impact international students. Results shown as students from all across Asia and Africa attended the event, and applicants for KNB scholarship increased in the first half of 2021.

- Conduct market research in the digital scope according to the needs of the school partnership team.- Conduct market research on products needed by schools.- Creating content/ copywriting for the 'Kawan Guru Sekolah Abad 21' Telegram Community Group.- Generated weekly updates for voucher "GuruSayangAnak" in a diligent manner.- Organizing the 'Kelas Elektif' data management system.- Coordinate with the team on the project, communicate what has been done and is not according to plan, provide feedback related to work creatively, and coordinate while working directly.

Responsible for managing and supervising every activities to develop and distribute students interests and talents in the arts, as well as three main programs which are Mankom Seni 2021, Artpreciation, and art competitions at Perank Mankom.

Art Division is responsible in providing platforms for students to develop and distribute their interests and talents in the arts.

Responsible as minutes for every department meeting, as well as checking and submitting departmental program accountability reports.

Intro is an annual student orientation program for new students of Communication Management. The entire event consisted of seven mini-events carried out by implementing software and tools such as Zoom, Youtube, and Mural.co. Intro 2020: Dynamic has successfully run seven full events for all the new student batch as measured by the predetermined matrix.

Mankom Seni is an annual art event held by Arts and Sports Department of Hima Mankom Universitas Padjadjaran. The theme for Mankom Seni 2020 was "Make your Moment Cinematic" which aims to educate students in using smartphone video editing software to support their productivity during the Covid-19 pandemic. Mankom Seni 2020: Make Your Moment Cinematic, then received 10 cinematic video submissions exhibited under the Artpreciation program. Mankom Seni 2020 also received a nomination at Unpad Awards 2020 in The Best Webinar category.

Indonesia

Podcast Campus is the first and largest podcast community for students in Indonesia. Internal division is responsible in maintaining good relations with each member of the Podcast Campus, supervise each podcast group activity, and make performance evaluation report for Podcast Campus members.

Bachelor'S Degree, Communication Management, 3.96/4.00

Fall Semester 2022 Exchange Program, Business Administration And Management, General

•Awardee of the Global Korea Scholarship (GKS) Program for Foreign Exchange Students, granted by the National Institute for International.

Social Sciences