Afifi A. Email & Phone Number

As the General Manager at 3S Malaysia, I collaborate directly with the CEO to drive strategic initiatives and oversee operational management across the APAC region. With over 17 years of experience in public policy, government relations, and corporate affairs, I specialize in optimizing operations, fostering cross-functional team performance, and driving business growth.I lead a high-performing team and manage multi-channel service delivery, focusing on improving operational workflows and exceeding KPIs. My role involves navigating complex stakeholder landscapes, influencing regulatory frameworks, and ensuring that our strategies align with business goals and customer satisfaction. I’m passionate about integrating technology to enhance operational efficiency, having led innovative projects like the Malaysia One Channel System (MYOCS) and various CRM implementations.With a background as Managing Director , I have successfully built sustainable business relationships and developed strategies that drive growth and long-term success. I thrive on building scalable systems, developing strategic partnerships, and guiding organizations toward their vision through effective leadership and operational excellence.