Successfully led the vision and creative direction for all talent brand and employer brand programs, initiatives, and campaigns.Led new Employee Value Proposition research and development with stakeholders across the companyDrove activation of new Employee Value Proposition across geographies and channels.Owned recruitment marketing strategy and budgetEnsured Dropbox jobs show up in the right place at the right time to the right talentManaged our careers website, ensuring consistent messaging and driving traffic and visibility for open rolesBuilt and executed branding and recruitment marketing campaignsDrove recruiting efforts at industry events and conferences from end to endCreated, produced, launched, and executed Dropbox owned and operated event franchise, The Drop. The Drop is an immersive, branded recruiting event designed to encourage attendees to learn more about Dropbox and it's products and position Dropbox as an ideal employer. On average each event garners 4.8M impressions, 100% NPS from attendees, 80% talent community opt-in rate, 1-3 offer accepts for roles across the company.Successfully launched Talent Brand, Recruitment Marketing, and Recruiting Events in Poland region to support new hiring initiatives.Successfully developed and managed Talent Brand and Team Value Proposition for Engineering, Product, and Design organizations to position Dropbox as a top tech employer.Launched and created an overarching recruiting events strategy, where I successfully engaged Dropbox volunteers for each event, worked on employee engagement, diverse talent attraction, and brand awareness.Drove strategic initiatives focused on cultivating strong partnerships with external diversity organizations to produce best recruiting outcomes for our full funnel strategy.Developed a location based recruiting and sourcing strategy to support Talent Acquisition teams in partnership with our Global Talent Insights Team.

Created and Implemented Global Diversity Recruiting Events and Integrated Marketing Strategy based on global recruiting market data.Created go-to-market Employer Brand social media content for MetaCareers social channels that surpassed engagement and sentiment benchmarks by 100%.Advised and collaborated with teams on go-to-market global diversity Employer Brand creative content and asset strategy.Created and designed virtual event touch points.Assisted in Employer Brand photoshoot production.Collaborated with recruiting partners to ensure strategy aligned with global hiring needs.Created guidelines and processes for creative agency management, and virtual reality event execution.Provided global diversity owned and operated event strategy and marketing strategy for 2022 and 2023.Executed branded virtual live event stream and rebroadcast for global cultural moment.Planned, executed, and marketed a first of it's kind global diversity event with a discussion held in virtual reality and broadcast live to Facebook and LinkedIn. The event brought in five times the benchmarks for RSVPs, attendance, and event views. 100% of attendee surveys marked that the event improved their perception of the company while we broke records with 2.5 million impressions.

• Researched, identified, and developed relationships with external talent attraction partners (diversity organizations, networking organizations, meetups, and thought partners)• Created and executed global campaigns for employer review and reputation sites that increased the company glassdoor score from 3.4 to 3.9• Participated in the development and execution of our global recruitment marketing strategy• Developed and executed recruiting events program aligned with talent acquisition hiring forecasts, focused on areas such as diversity and tech hiring• Researched events, managed event logistics and attendees while creating unique event experiences and utilizing ats tools to develop and track event KPIs• Drove internal interest and participation in employer branding initiatives• Created content for social media that rose LinkedIn post engagement by over 200%• Engaged with talent communities of prospective candidates with in-person and virtual events• Piloted and produced diversity and inclusion web series• Created brand strategy and visuals for diversity conferences and career fairs that increased diversity hires by 23% over 2 years• Responsible for creating and developing brand creative strategy and materials for all recruiting events, digital outlets, and all brand needs• Helped to scaled department globally to match the rapidly growing global company• Managed award submissions for local office best places to work and diversity awards globally

• Creatively updated web sites using GoDaddy’s Website Builder, Quick Shopping Cart and Managed WordPress, aligned with customer needs, feedback, and vision• Optimized each site to be picked up by search engines based on customer needs• Leveraged the overall design layout and copy our product team has built into our themes• Thorough QA of every site before moving project forward

• Created effective and decisive resolutions to customer incidents via telephone, email and support ticket resolution.• Maintained an in-depth understanding of GoDaddy products.• Collaborated with Server and Program Development teams to create Knowledge Base articles for the Hosting Department.• Partnered with Communications Department to develop information regarding company wide changes in internal policy.• Created written content for the Hosting Department’s Newsletter.• Facilitated and streamlined communications for sales team in the Hosting Department.• Managed Social Media Channels and Communities for internal Special Interest Groups.• Curated content for the Hosting Department and Special Interest Groups.

• Created effective and decisive resolutions to customer incidents via telephone, email and support ticket resolution.• Maintained an in-depth understanding of GoDaddy products.• Collaborated with Server and Program Development teams to create Knowledge Base articles for the Hosting Department.• Partnered with Communications Department to develop information regarding company wide changes in internal policy.• Created written content for the Hosting Department’s Newsletter.• Facilitated and streamlined communications for sales team in the Hosting Department.

Think Fresh Media Consulting is a versatile platform for event planning services, fund-raising opportunities and social media strategy implementation.

• Oversaw, created content and interacted with user base for community growth for all social media channels.• Contributed to overall social media execution, created and tracked measures of performance to meet objectives; increased traffic, community growth.• Brainstormed and assisted in creation of community activities, promoted cross-promotional branding and monitored customer and competitor social media activity.

Chicago based Electronic Deep House and Nu Disco DJ, Producer, Singer with KMA Management(International). Merriment Maker.