Afker Niyaz Email & Phone Number

Colombo, Western Province, Sri Lanka

Sri Lanka

Conduct market research to understand customer trends and needs, and develop effective overall marketing plans.Analyze market trends, competitor activities, and customer feedback to optimize marketing strategiesUtilize various media and digital platforms to reach a broader audience.Craft promotional materials to increase brand familiarity and recognition among target audiencesEstablish connections with prospective clients and partners to ensure alignment in achieving business goals.Set objectives for marketing projects and monitor performance metrics against those benchmarks.Analyze key data points such as engagement numbers and website analytics to measure successes or areas of improvement for future strategies.

Sri Lanka

As an Account Associate, I have further honed my skills in client management and performance marketing, driving substantial growth and success for our agency. My experience encompasses strategic campaign execution, advanced client handling, and collaboration on high-impact projects, demonstrating my ability to deliver outstanding results and exceed expectations.Demonstrated effective communication skills, promptly addressing inquiries and enhancing client trust, which contributed to revenue growth by securing larger budgets through persuasive negotiations. My proactive approach in client engagement fostered strong, long-term relationships, facilitating seamless campaign execution and client satisfaction.Performance Marketing:Meta, Google, and LinkedIn:Developed and executed multi-objective campaigns on platforms such as Meta, Google, and LinkedIn. Independently analyzed and understood client brands to suggest strategic objectives, ensuring tailored campaign success. My in-depth understanding of platform-specific strategies allowed me to optimize campaigns for various goals, including engagement, lead generation, and brand awareness.Managed campaigns for regional clients such as Samsung Cambodia, delivering detailed reports and performance analyses. Monitored campaigns on TikTok, Meta, and YouTube, consistently achieving and surpassing KPI targets. This role provided me with valuable exposure to international markets and the ability to adapt strategies to diverse audience segments.

Colombo, Western Province, Sri Lanka

As a versatile professional specializing in both Account Associate and Performance Marketing roles, I've significantly contributed to our agency's success. My journey began with a focus on client handling, but my quick adaptation to performance marketing allowed me to elevate our campaigns on Meta, LinkedIn and Google platforms.Client Handling Excellence:• Streamlined post-campaign reporting processes, ensuring timely delivery of reports and creative batches, fostering strong client-agency relationships.• Demonstrated effective communication skills, promptly addressing inquiries, enhancing client trust, and contributing to revenue growth by securing larger budgets through persuasive negotiations.Performance Marketing:Meta:• Rapidly transitioned from Key Account Management to handling end-to-end campaigns on Meta and Google platforms.• Orchestrated Engagement campaigns optimizing for post likes, resulting in a 25% increase in post engagement and followers within a concise 2-month period.• Executed Awareness campaigns surpassing KPI targets, maintaining a CPM below $0.046 over a 2-week campaign duration.• Successfully generated 500+ leads with a CPL of $1.39 during a month-long campaign, showcasing effective lead generation strategies.• Led a Catalogue Sales Campaign (CPAS) on Daraz, achieving a ROAS above 3+ with a CPA of $6, underscoring collaborative efforts and third-party platform success.Google Ads:• Executed budget-friendly YouTube Ads for various brands, optimizing for Video Views and Impressions (Bumper Videos) on Google, achieving optimal results with a lower bid rate.LinkedIn Ads:• Executed LinkedIn Ads optimizing for engagement and Follower Ads, leading to increased page likes, post engagement, and a 25% growth in followers, amplifying business visibility.

Generated a substantial Rs.119,316,000 in sales over 12 months, highlighting a strong business acumen and the ability to translate client engagement into significant financial success.Seamlessly integrated communication finesse, on-site engagement, and financial acumen to contribute significantly to business growth.Perfected communication skills during client management, showcasing a strategic and polished approach to professional interactions.

Achieved Rs.14,651,950 in sales through tele-marketing to 21 clients.Efficiently managed various duties as a Sales Coordinator, contributing to sales report and showcasing daily achievements. Played a pivotal role in the team's success, excelling in sales and providing operational support.

Actively assisted users in editing and proofreading their publications' grammar

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business, 3Rd Year

Activities and Societies: Active member of the Rotaract Club

Undergraduate, Business, Management, Marketing, And Related Support Services