I am currently teaching Web Analytics to 3rd-year undergraduates as an adjunct lecturer.The goal is to give them the first taste of the subject and leave them comfortable thinking through the essential pieces of the Web Analytics puzzle, including:• Why it can be so important• What are the most important metrics• How do you choose the right ones• How do they fit into an overall strategy• What goes into analyzing clients and competition• and getting started with their own group project and presentation.

Theoretical and lab sessions for Digital Marketing, a unit for the 3rd year undergraduates, focusing on Search and Social Media.On the second half of the semester, it'll be time to supervise internships.

My newest adventure has me teaching at one of Lisbon's main educational institutions, including:• Bespoke Training for organizations (BMW, Banco de Moçambique, Delta Q, SIC, Portuguese Parliament, British Embassy, Vorwerk)• Social Media Strategy and Fundamentals• Facebook Marketing• Twitter Marketing• YouTube Marketing• LinkedIn Marketing• Community Management

2015: Digital Marketing Plan for coaching and consultancy business for Angolan market, including business and brand concepts, content strategy, website structure.2016: Writing and producing the "From 0 to 99,999 Fans: Growing your Facebook Page" for Udemy.2017: Writing and producing the course "Adobe Premiere Pro CC in 90 Minutes" available on Udemy.2017-2020: Working as Digital Marketing Consultant at Mustard, in Lisbon.2018: Writing and producing the course "Introdution to Social Media in 1 hour" for Udemy.2019-2020: Trainer at Citeforma for offline course "Social Media: from Strategy to Implementation". Licensing of online course "From 0 to 99,999 Fans: Growing your Facebook Page".2021: Social Media Listening and Intelligence work at MindSEO.

I was invited to help IEFP classes starting in the Setúbal area (near Lisbon), by giving online training about:- Social Media Management- Digital Marketing- Building a Marketing Plan- the Fundamentals of MarketingEach course is either 25 or 50 hours, with 70% being live online training.

Ranked as one of AgoraPulse's "Best Facebook Pages of 2014"​, including #4 for engagement and #9 for organic reach​ (http://www.agorapulse.com/blog/best-facebook-pages-2014).Heelbook (heelbook.com & http://www.facebook.com/theheelbook) was a page for die-hard sports entertainment fans. Its goal is to entertain them with clever, dark, original humor, often in support of the villain characters (the "heels"​), instead of the fan-favorites (the "faces"​).In June 2016, it had 98,000 page likes, reaching over 2.3 million people in the final week of January 2016.In its final year, several posts surpassed 250,000 and 500,000 in organic reach.Check out a sample of Heelbook’s performance below.Main tasks:• Creating original content for high engagement and reach• Monitoring the page’s growth and engagement vs. its major competitors (via AgoraPulse, EdgeKick and an Excel file I developed)• Interacting and responding to all comments, posts and messages from fans and other pages• Directing traffic to the Heelbook’s merchandise store• Planning and implementing the community’s expansion (Twitter, YouTube, website, podcast)• Developing an email capture strategy, based on premium content and giveaways• Creating Facebook Ads campaigns (content, target and budget) to increase total page likes

As Mustard's Digital Marketing Consultant, these are my main tasks:- Creating social media marketing strategies for clients and new business opportunities- Community Management- Post Planning and Content Creation- Reporting for client's major social channels - Performing diagnostics and suggesting upgrades for ongoing projects- Identifying "digital opportunities" on the current client roster- Creating proposals and action plans based on those diagnostics and identified opportunities- Consulting on agency digital marketing matters

WP Wrestling Portugal is a live sports entertainment production and training company.My fun times at WP included:• planning and creating social media content for Facebook and Instagram, including teasers, trailers, stories, recaps, short videos and interviews• creating and developing personas and storylines, based on each talent’s strengths and weaknesses• writing and producing live shows, with story arcs developed orylineston every single show• managing and providing written content in the form of news, storyline updates, character profiles and show information (WordPress)• serving as both MC and character on the showSample (paste a link on your browser to view):Show Finale Trailer: https://www.facebook.com/watch/?v=320564865543256Main Event Trailer: https://www.facebook.com/watch/?v=1321846637996669

I had the distinct privilege of calling all IMPACT shows for Sport TV, Portugal's biggest sports station.I did both play-by-play announcing and color commentary, as I embark on a long road toward becoming 100% comfortable and proficient with voice work (they don't exactly bring that up in Business school).What I really enjoyed about working as an announcer/commentator is that you have to be constantly focused on what story to tell the audience: sometimes, you have to set up what's next. Other times, it's all about communicating the stakes of a certain competition, so it's pivotal to constantly be on one's toes, as the announcer can play an integral part in the story - and influence the product's quality.So, no pressure.

Funding is an important issue for Portuguese companies. That's where GTE comes in. We take your investment plan, see if it's eligible for EU-funding and prepare your grant proposal.I was a Senior Consultant for QREN (EU program in Portugal) R&D, International Expansion, Investment and Innovation projects, co-financed by the EU, working with companies such as Alfama, Altitude Software, Bodum, ViaTecla, MetaCase, Observit, PortugalRES (bookportugal.com), Edge Innovation and Quidgest.I also continued to work as a Management Consultant, mainly in Business Planning, when an opportunity arises from our clients.I definitely enjoy the challenge of thinking up an entire business from the ground up.

I asked to be a part of the creative team and was fortunate enough to work as a copywriter for 3 months, learning from a very experienced group, who knew way more than I did. And I wouldn't have any other way!I got to work on projects for Livrarias Bertrand, Laboratórios Bial, Associação CAIS, among a few others.

I worked as an Account Manager at OgilvyOne, which was a great starting point. Right out of college, I learned to work under pressure and adpated quickly to a lot of different clients and projects. That's the ad business: "sink or swim", so it's great to get yourself ready for some serious work.Most notably, I got to manage the day-to-day operations of Livrarias Bertrand's CRM project: Leitor Bertrand.I also worked on online and offline projects for Unilver, ANAM, GE Money, Associação CAIS, Laboratórios Bial, among others.Overall, it was a very important learning experience.