As COO and Co-founder, I'm dedicated to propelling client companies, towards sustainable, profitable growth, and I lead a dynamic team focused on crafting tailored growth plans and ensuring their seamless execution. Our approach encompasses leadership role modeling, growth problem-solving, and talent development, all meticulously designed to meet the unique needs of each client company.Key Responsibilities: Peak Performance Strategies: We collaborate closely with clients to design and implement growth strategies, emphasizing efficiency, effectiveness, and resource optimization for accelerated results. Advanced Predictive Problem Solving: Leveraging our expertise, we assist clients in anticipating and resolving growth-related challenges swiftly, aiming for expedited and intelligent solutions. Management-in-Motion Approach: We believe in a hands-on, role-modeling leadership style, working alongside executives to craft growth plans and ensure seamless execution, fostering their development in leadership and management skills through collaborative efforts (consistently delivering 850%+ ROI).How We Approach Your Needs: Client-Centric: Your ambitions shape our strategies, ensuring a customized approach that aligns with your unique goals and objectives. Rapid Growth in a Secure Environment: We prioritize growth while maintaining the stability and security of your business operations, enabling you to scale with confidence. Efficient and Effective: Our emphasis on resource optimization maximizes returns on your investments, ensuring optimal utilization of available resources. Leadership Development: Through practical experience gained by working with us, you acquire valuable leadership and management skills, ensuring enduring success beyond immediate goals.My job is to position ground | shaking as your trusted partner for accelerated growth, with a strong focus on leadership development and a commitment to building a sustainable future for your business.

As part of the Founding Team at Travoom, I worked to create and develop an innovative travel experience web marketplace. My multifaceted responsibilities included:Providing operational guidance and mentorship to the company across various domains including legal, finance, and operations, ensuring alignment with overarching business objectives.Serving as the Finance Manager, Business Developer, and Evangelist, and driving the company's growth trajectory through impactful partnerships ie. leveraging my network to onboard content vendors onto Travoom's marketplace and establishing relationships with major sporting event organizers globally eg. engaging in strategic lobbying efforts with Soccer World Cup organizers and Olympic Committees to secure Travoom.com as the official partner for the hospitality platform.

OleOle - a personalized experience for every single football (soccer) fan.As CFO of OleOle, I helped navigate a significant business transformation effort, transitioning from a news aggregator and user-generated content (UGC) platform to a dynamic real-time micro-blogging and social network hybrid. Key responsibilities included:Overhaul financial strategies and budgets, aligning them with the company's revised business model. Developed sophisticated growth simulators, refined monetization tools, and optimized product development and marketing approaches to enhance profitability and sustainability.Spearhead the preparations for a Series A financing round, with a target of USD 10 million in funding. Led the structuring of fundraising activities, including the development of a comprehensive financial model, presentation deck, executive summary, and investor pitch.Faced and addressed the challenges inherent in executing an ineffectual turnaround strategy.

As the Founder and CEO of CREDENTÎA, I spearheaded a groundbreaking approach to credit management, prioritizing empathy and sound judgment to enhance the borrower experience while revolutionizing industry practices. Key achievements include:Introduced innovative processes and automation tools aimed at significantly improving the efficiency, quality, and transparency of credit management and recovery systems. This strategic focus boosted operational performance, fueled revenue growth, and maximized profitability.Implemented an Omnichannel Architecture approach to optimize borrower service for both B2B and B2C segments, transforming marketing, operations, and payment frameworks.Pioneered an innovative Accounts Receivable (AR) and Revenue-Based Management (RBM) hybrid solution, combining disciplined processes, advanced technology, user-friendly platform design, intuitive user interfaces (UI), workforce training, analytics, system automation tools, and compliance Key Performance Indicators (KPIs).Successfully integrated Big Data and AI tools into CREDENTÎA's operations, enhancing decision-making capabilities and driving efficiencies.Prioritized employee experience and performance, achieving a sixfold increase in productivity, enabling substantial growth in individual portfolio sizes under management, and significantly improving debt collection efficacy and efficiency rates, particularly on Non-Performing Loans (NPLs).Established the company's vision, goals, and objectives, and recruited and trained a talented team to execute strategic initiatives.Drove all aspects of business development, from market research and financial planning to operations and marketing, ensuring alignment with the company's overarching vision and goals.Bootstrapped and nurtured CREDENTÎA from conception to a multi-million euro enterprise within three years.Despite these successes, faced the challenge of navigating a liquidation procedure.

Building from the ground up, I led the establishment and operational development of CONTENTÎA Portugal, transforming the debt collection landscape with innovative solutions and a focus on transparency. Key accomplishments include:Revolutionized debt collection practices by offering a streamlined and effective resolution process, characterized by transparency and compliance. Tailored engagement with borrowers ensured optimal outcomes, while creditor clients were provided with full visibility into collections processes, demonstrating our commitment to success and regulatory adherence.Drove the promotion and sale of CONTENTÎA's credit management services to both B2B and B2C vendors, forging strategic partnerships with key financial institutions and Buy Now Pay Later (BNPL) firms in the Portuguese market.Positioned CONTENTÎA for global expansion by implementing a comprehensive mySAP.com Enterprise Performance Management (EPM) solution in a record-breaking 48 days. This robust ERP system, typically reserved for large enterprises, empowered us to operate compliantly and efficiently on a global scale.Established a shared services center equipped with cutting-edge software and tools within a robust IT infrastructure, centralizing critical back-office operations to facilitate scalability and growth.Assembled a high-performing team of senior leaders, including three directors, to swiftly implement systems and processes and drive organizational success.Key Achievements: Propelled CONTENTÎA from concept to a multimillion-euro enterprise within a span of two years.Notable Contributions: Acted as a guest lecturer, frequent keynote speaker, and consultant, sharing insights on project execution and debt collection business strategies. Authored articles in professional magazines and other esteemed publications.

COFIDIS Bank in Portugal spearheaded a paradigm shift in the credit business landscape, challenging conventions, and redefining key aspects of B2C marketing and banking governance. My tenure was marked by transformative achievements and strategic initiatives:Pioneering a disruptive approach to B2C marketing and banking governance, driving unprecedented growth and profitability while prioritizing customer-centricity and minimizing churn.Positioning COFIDIS as a formidable competitor in the market, surpassing established players and emerging rivals through relentless innovation in products, processes, marketing strategies, and customer service.Orchestrating a viral growth trajectory, overseeing the seamless execution of strategies from conception to implementation, resulting in the smallest default rate in the market and positioning COFIDIS as the fastest-growing and most profitable company in the sector.Helping a cross-functional team dedicated to excellence, fostering a collaborative environment that nurtured innovation and propelled the company to new heights.Achieving remarkable financial milestones, including a staggering 335% increase in turnover to EUR75 million within a span of two years.

Co-led the transformational journey of Oceânica, orchestrating a remarkable turnaround strategy within stringent timelines and budgetary constraints. Over a span of one year, initiated and executed an intensive program that effectively reversed over a decade of cumulative losses and operational misconduct:Remedied a substantial EUR24 Million deficit in insurance claims provisions and addressed other financial losses, safeguarding the jobs of 500+ employees and preserving over EUR100 Million in insurance portfolio value.Implemented comprehensive measures to eradicate fraudulent activities, scams, bribery, operational inefficiencies, and wasteful expenditure, revitalizing the company's prospects.Championed a culture of transparency, open communication, and performance-driven mindset, catalyzing a significant shift in organizational culture and business practices.Participated in rigorous negotiations with reinsurance underwriters, syndicates, brokers, and other stakeholders globally, fostering amicable settlement agreements.Initiated a sweeping overhaul of corporate governance practices, significantly enhancing compliance standards to the benefit of all stakeholders.Key Achievements: Articulated the Board's vision, strategy, and value proposition, driving seamless execution across the organization while spearheading transformative changes in processes and corporate culture in collaboration with senior leadership and cross-functional teams. Successfully raised approximately EUR7 Million in capital through a Convertible Preferred Stock Registered Offering, bolstering Oceânica's financial strength. Achieved a notable 23.4% increase in asset value, elevating Oceânica's asset base to EUR43 Million. Facilitated the smooth and rapid integration of Oceânica into Açoreana Insurance Company through a successful merger, ensuring continuity and operational synergy.

Embarked on a journey towards expertise in global capital markets, spanning foreign exchange (FX), debt capital markets (DCM), and equity capital markets (ECM), I have cultivated a rich and diverse professional background.Highlights of my career trajectory:Commenced as a junior dealer in foreign exchange at Merchant Bank PINTO & SOTTO MAYOR (DBA Millennium BCP), progressing to inter-bank money market and sovereign debt trading at Global Financial Broker SIEMCA. Subsequently, transitioned to debt and equity capital markets strategy and trading at Lisbon Official Stock Market Broker TAVMAR.Led the financial advisory department for international business at Investment Firm EFISA, providing crucial treasury strategy and management counsel. This included offering multi-currency forecast scenarios and risk hedging solutions to support decision-making on loan agreements and forex management for a diverse clientele, including Global 1000 companies, and in bond issues launched by prestigious entities like the World Bank and IEB/BEI.Key Achievements: Facilitated over €5 Billion in deals across money markets and sovereign bonds, alongside managing forex portfolios exceeding €1 Billion. Leveraged expertise to serve as a guest lecturer, keynote speaker, and consultant at numerous conferences, workshops, and post-graduation courses. Topics included Cash Management, Treasury Management of International Businesses, International Finance, New Financial Products, Financial Markets, and Products. Authored multiple articles and discussion notes published in professional magazines and other publications.