Adam Forrest Email & Phone Number

San Francisco, California, Us

As Senior Vice President of Global Brand and Partnerships Marketing at Salesforce, I led initiatives to elevate our global brand, strengthen AI leadership, and forge transformative, technology-driven partnerships across sports, media, and entertainment. Through innovative campaigns and strategic collaborations, I highlighted Salesforce’s ability to deliver cutting-edge technology while advancing its mission as a purpose-driven company.Key Campaigns:- “Everyone’s an Einstein”: Highlighted Salesforce’s vision to empower businesses to unlock potential through AI.- “Ask More of AI”: Positioned Salesforce as the World’s #1 AI CRM, showcasing smarter, ethical AI applications to build trust and leadership.Strategic Partnerships:- Formula 1: Collaborated with Formula 1 and McLaren to engage 1 billion global fans using Salesforce tools like Data Cloud, Agentforce, and Marketing Cloud.- Olympics: Partnered with Team USA, Team GB, Team D, Paris 2024, and MiCo 2026 to drive digital transformation and enhance fan experiences.- Indiana Fever: Supported their “fan explosion” strategy post-Caitlin Clark signing, leveraging Salesforce to boost engagement.- Premier League Football: Partnered with Tottenham Hotspur to deepen fan connections and deliver advanced digital engagement.- NBCU: Executed co-branded campaigns and leveraged Salesforce technology to elevate audience targeting and engagement, setting a benchmark for media partnerships.Key Achievements:- Elevated Salesforce’s global brand, reinforcing leadership in AI-driven CRM and innovation.- Delivered high-profile partnerships that demonstrated Salesforce’s technology, driving deeper engagement and measurable outcomes.- Unified marketing and sales efforts to execute impactful campaigns across diverse industries and audiences.

San Francisco, California, Us

As Vice President of Global Brand Marketing at Salesforce, I had the privilege of leading transformative campaigns that defined our brand’s identity and showcased Salesforce as a force for innovation, resilience, and positive change. From launching Salesforce’s first global brand campaign to addressing the unique challenges of the pandemic, this role allowed me to shape impactful narratives that resonated worldwide.Key Campaigns:- “We Bring” (2020): Salesforce’s first-ever global brand campaign, celebrating the company’s ability to bring people, technology, and ideas together to create meaningful customer success.- “Leading Through Change”: A groundbreaking campaign launched during the COVID-19 pandemic to inspire resilience and provide actionable resources for businesses navigating unprecedented challenges.- “Team Earth”: A bold initiative positioning Salesforce as a leader in using business as a platform for change, emphasizing sustainability, equality, and collective action to solve global challenges.Key Achievements:- Successfully elevated Salesforce’s brand presence globally, driving recognition of Salesforce as an innovative and values-driven leader.- Partnered cross-functionally with marketing, sales, and leadership teams to align messaging and amplify campaign impact.- Created campaigns that not only drove customer engagement but also reinforced Salesforce’s mission to use its platform for the greater good.- Helped Salesforce maintain its reputation as a trusted partner for businesses during a time of uncertainty, fostering deeper connections with customers.This role was a highlight of my career, enabling me to craft campaigns that connected with audiences on a global scale and positioned Salesforce as a leader in both innovation and social responsibility.

San Francisco, California, Us

As Vice President of Field Marketing & Campaigns at Salesforce, I led a global team responsible for driving pipeline and lead generation across all clouds and industries. Partnering closely with sales organizations, I oversaw the creation, execution, and measurement of highly targeted marketing campaigns, ensuring alignment with business goals and delivering measurable impact.Key Responsibilities:- Integrated Campaigns: Designed and executed multi-channel campaigns tailored to specific industries and Salesforce clouds, maximizing engagement and pipeline creation.- Sales Alignment: Worked in close partnership with sales leadership to align marketing strategies with revenue objectives, ensuring consistent messaging and shared success metrics.- Pipeline and Lead Generation: Focused on data-driven strategies to optimize pipeline growth, achieve lead conversion goals, and accelerate sales velocity.- Global Field Marketing Leadership: Directed regional teams for Commerce Cloud to implement localized strategies that resonated with diverse customer segments while maintaining global consistency.Highlights and Achievements:- Played a pivotal role in supporting Salesforce’s rapid revenue growth from 2017 to 2020, contributing to the company surpassing $17 billion in annual revenue. industry-leading campaigns- Scaled ABM (Account-Based Marketing) strategies to target high-value accounts, significantly increasing pipeline contribution for enterprise sales.- Championed measurement frameworks that improved visibility into marketing ROI, enabling data-driven decisions and continuous campaign optimization.

San Francisco, California, Us

San Francisco, California, Us

As Senior Director of Global Field Marketing at Demandware, I partnered closely with the sales organization to drive targeted, high-impact marketing strategies that consistently overachieved in pipeline generation and ACV contribution. Leveraging my sales background, I worked confidently alongside sales teams to align on priorities, craft compelling campaigns, and execute strategies that directly supported revenue growth.Key Responsibilities:- Targeted Account Focus: Designed and executed account-based marketing (ABM) strategies to engage top-tier prospects, delivering tailored messaging and experiences that resonated with decision-makers.-Sales Alignment: Partnered with sales leadership to ensure field marketing efforts were tightly aligned with sales objectives, enabling teams with actionable insights, tools, and campaigns to close deals effectively.-Pipeline Growth: Developed and executed demand generation programs that significantly exceeded pipeline targets, driving meaningful contributions to Demandware’s ACV growth.-Customer Engagement: Created and hosted innovative events, workshops, and experiences that fostered deeper connections with prospects and showcased Demandware’s unique value.Highlights and Achievements:- Led field marketing initiatives that directly contributed to Demandware’s rapid revenue growth, IPO success, and eventual acquisition by Salesforce.- Consistently exceeded pipeline generation goals, ensuring robust contributions to the company’s sales success.- Built on my background in messaging to create campaigns that connected powerfully with prospects, driving increased engagement and conversions.- Championed collaboration between sales and marketing, leveraging my sales expertise to align efforts and maximize results.- Established Demandware as a leader in the eCommerce space through highly targeted campaigns that demonstrated deep customer understanding.

San Francisco, California, Us

As Director of Product Marketing at Demandware, I was responsible for crafting compelling product messaging, enabling the sales team with effective tools and strategies, and managing relationships with industry analysts to position Demandware as a leader in cloud-based eCommerce solutions. This role allowed me to leverage my technical expertise from prior roles and my deep understanding of customer needs to drive impactful go-to-market strategies.Key Responsibilities:- Product Messaging: Developed and refined messaging frameworks that clearly articulated the value of Demandware’s innovative cloud deployment model, resonating with both technical and business audiences.- Sales Enablement: Created comprehensive sales playbooks, demo scripts, and competitive battle cards, ensuring the sales team was well-equipped to win in a highly competitive market.- Analyst Relations: Built strong relationships with top analysts, securing Demandware’s position as a leader in Gartner Magic Quadrants and Forrester Waves.Highlights and Accomplishments:- Played a key role in growing Demandware’s market recognition, contributing to its IPO and eventual acquisition by Salesforce.- Bridged technical and business perspectives to enhance storytelling, a skill honed in my previous roles as a Sales Engineer and SDR.- Developed product demo scenarios and competitive insights that directly supported significant enterprise wins.- Led the alignment of marketing and product teams to ensure clear and consistent messaging across all channels.This role was the culmination of my experiences in sales and technical roles, allowing me to drive Demandware’s product marketing success and build a strong foundation for its continued growth in the eCommerce industry.

San Francisco, California, Us

Cambridge, Ma, Us

As a Solution Architect at Allurent, an eCommerce startup specializing in advanced checkout and search solutions, I worked closely with retail clients to design and implement innovative customer experiences. My role involved understanding client needs, crafting tailored solutions, and ensuring seamless integration with their existing systems.While this experience allowed me to deepen my technical expertise and strengthen my ability to align technology with business goals, I ultimately realized that I did not believe in the long-term viability of the technology. After eight months, I made the decision to pivot my career toward product marketing, where I could leverage my technical background and passion for understanding customer needs to drive go-to-market strategies and product success.This role was a valuable learning experience that shaped my perspective on technology, customer alignment, and the importance of pursuing work that resonates with my core values and career aspirations.

San Francisco, California, Us

As a Sales Engineer, I specialized in creating tailored demos and day-in-the-life scenarios to showcase the transformative potential of eCommerce in a new cloud deployment model. Leveraging insights from my previous role in sales development, I worked closely with C-level retail executives to address their unique challenges, highlighting how our solutions could drive innovation and growth.In this role, I combined technical expertise with a deep understanding of retail business operations to deliver compelling presentations and demonstrations. My ability to bridge technical details with strategic value helped build trust with executive stakeholders and accelerate sales cycles.Key Contributions:- Designed and delivered customized demos that resonated with C-level retail decision-makers.Developed day-in-the-life scenarios to illustrate real-world applications and ROI of cloud-based eCommerce solutions.- Collaborated cross-functionally with product, marketing, and sales teams to align technical capabilities with customer needs.- Applied learnings from previous sales experience to anticipate customer pain points and refine messaging for executive audiences.This role honed my ability to communicate complex technology in a clear, impactful way and reinforced my passion for enabling businesses to succeed in a rapidly evolving digital landscape.

As the first Sales Development Representative at Demandware, I thrived in a fast-paced startup environment, helping to build the foundation of our sales strategy from the ground up. Tasked with driving lead generation and pipeline growth, I developed scalable processes, collaborated across teams, and consistently exceeded targets.Operating at the intersection of strategy and execution, I adapted quickly to the demands of a high-growth company, aligning with marketing to maximize engagement and delivering value to prospects. My ability to thrive in a dynamic setting contributed to Demandware’s success and set a high standard for future SDRs.Key Achievements:Established lead generation strategies that scaled with company growth.Partnered with account executives to convert high-value leads into opportunities.Played a key role in creating a repeatable, data-driven SDR playbook.I’m passionate about thriving in fast-paced environments where innovation and impact drive success.

Bs, Business, Economics, Math

Education record