Afoussat Salifou Traore Email & Phone Number

Côte D’Ivoire

In charge of media for francophone Africa, Ghana and Nigeria

Cotonou

For this premium French television channel/network, I oversee internal and external communications country-wide. I develop and execute the strategic communications plans, including brand awareness and social media initiatives. Some of my key accomplishments are the launch of the first country dedicated social media page and the introduction of two critical initiatives for the organisation: a corporate social responsibility (CSR) program and an academic project including selection of first local brand ambassador.

Accra, Ghana

As Brand and Category Manager for Arla Foods Limited, I led the growth and brand awareness initiatives in addition to introducing the first-ever below-the-line advertising (BTL) campaign for Dano milk powder.

Lagos

For the dairy company Arla Foods, I led the marketing for the powdered and UHT milk categories. To generate product trials, we initiated door-to-door, direct, and in-store promotions. My role included creative work and the production of marketing collateral. As a result of these efforts, brand awareness and customer satisfaction throughout the market were increased.

Lomé

For this West African passenger airline, I created strategic plans and produced brand and communications campaigns to promote the company across a network of 17 countries in West and Central Africa.

Sénégal

My role was to support Procter & Gamble as their SPOC for West and Central Africa. I oversaw the client’s key brands, including Always, Ariel, and Gillette and created a range of advertising campaigns. Using innovative launches for each brand, I introduced Pampers in hospitals throughout targeted countries, Always via schools, and Ariel by door-to-door in Cameroon and Ivory Coast.Coordonnatrice des activités pour Procter and Gamble (P&G) en Afrique de l’Ouest (Cameroun, Sénégal, , Côte d'Ivoire)Coordination de campagnes panafricaines.

Benin

As a strategic leader, I ensured my team performed at the highest quality levels on client deliverables. My specialisation was in high-profile campaigns for English-speaking international clients. One of my key client projects was the GLO Mobile’s launch in Benin which resulted in reaching a #3 ranking in less than a year, despite a highly competitive market.Responsable de comptes (spécialité clients anglophones), rédaction de stratégie, coordination d'activités, events, planning media et achat d'espace...

France / Etats-Unis

I served as Television Presenter and Junior Chief Editor for this Pan-African audio-visual broadcasting affiliate of LC2 International. I reported on news stories and hosted a sports program. Présentatrice du journal télévisé, animatrice de l'émission sportive et assistante du rédacteur en chef de NTV2, filiale de LC2 Télévisions à Paris, New York et Washington