Afoussat Salifou Traore Email and Phone Number
Afoussat Salifou Traore personal email
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I am a bilingual creative marketing leader with a history of implementing innovative campaigns to achieve client and organizational objectives. Leadership teams rely on me to increase brand awareness in key markets and drive product trials. My success comes from my strong ability to introduce new ideas and find creative solutions to market opportunities.Bilingue et passionnée de communication. Expérience Multi-pays et Multi-cultures.Formation en marketing, action publicitaire et journalisme. J'ai travaillé dans les médias, en agence de communication, dans l'industrie aérienne et celui des biens de communication. Spécialisée dans la gestion des clients internationaux et des campagnes panafricaines.
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Directrice Des IdéesBoite A Idees Sep 2021 - Present
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Media Manager West AfricaUnilever Aug 2020 - Sep 2021Côte D’IvoireIn charge of media for francophone Africa, Ghana and Nigeria -
Head Of Communication / Responsable CommunicationCanal+ Sep 2017 - Aug 2020CotonouFor this premium French television channel/network, I oversee internal and external communications country-wide. I develop and execute the strategic communications plans, including brand awareness and social media initiatives. Some of my key accomplishments are the launch of the first country dedicated social media page and the introduction of two critical initiatives for the organisation: a corporate social responsibility (CSR) program and an academic project including selection of first local brand ambassador. -
Brand & Category ManagerArla Foods Mar 2017 - Aug 2017Accra, GhanaAs Brand and Category Manager for Arla Foods Limited, I led the growth and brand awareness initiatives in addition to introducing the first-ever below-the-line advertising (BTL) campaign for Dano milk powder. -
Marketing ManagerArla Foods Amba Aug 2015 - Mar 2017LagosFor the dairy company Arla Foods, I led the marketing for the powdered and UHT milk categories. To generate product trials, we initiated door-to-door, direct, and in-store promotions. My role included creative work and the production of marketing collateral. As a result of these efforts, brand awareness and customer satisfaction throughout the market were increased.
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Manager Ad And Public Relations / Publicité Et Relations PubliquesAsky Jun 2014 - Jul 2015LoméFor this West African passenger airline, I created strategic plans and produced brand and communications campaigns to promote the company across a network of 17 countries in West and Central Africa.
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Responsable D'Agence / Directrice De ClientèleAg Partners Africa Sep 2012 - Jul 2014SénégalMy role was to support Procter & Gamble as their SPOC for West and Central Africa. I oversaw the client’s key brands, including Always, Ariel, and Gillette and created a range of advertising campaigns. Using innovative launches for each brand, I introduced Pampers in hospitals throughout targeted countries, Always via schools, and Ariel by door-to-door in Cameroon and Ivory Coast.Coordonnatrice des activités pour Procter and Gamble (P&G) en Afrique de l’Ouest (Cameroun, Sénégal, , Côte d'Ivoire)Coordination de campagnes panafricaines. -
Responsable De ClienteleAg Partners Africa Jan 2008 - Aug 2012BeninAs a strategic leader, I ensured my team performed at the highest quality levels on client deliverables. My specialisation was in high-profile campaigns for English-speaking international clients. One of my key client projects was the GLO Mobile’s launch in Benin which resulted in reaching a #3 ranking in less than a year, despite a highly competitive market.Responsable de comptes (spécialité clients anglophones), rédaction de stratégie, coordination d'activités, events, planning media et achat d'espace...
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Présentatrice TvLc2 International Jun 2005 - Jan 2008France / Etats-UnisI served as Television Presenter and Junior Chief Editor for this Pan-African audio-visual broadcasting affiliate of LC2 International. I reported on news stories and hosted a sports program. Présentatrice du journal télévisé, animatrice de l'émission sportive et assistante du rédacteur en chef de NTV2, filiale de LC2 Télévisions à Paris, New York et Washington
Afoussat Salifou Traore Skills
Frequently Asked Questions about Afoussat Salifou Traore
What company does Afoussat Salifou Traore work for?
Afoussat Salifou Traore works for Boite A Idees
What is Afoussat Salifou Traore's role at the current company?
Afoussat Salifou Traore's current role is public relations, marketing and communications consultant.
What is Afoussat Salifou Traore's email address?
Afoussat Salifou Traore's email address is af****@****ail.com
What are some of Afoussat Salifou Traore's interests?
Afoussat Salifou Traore has interest in Civil Rights And Social Action, Children, Human Rights.
What skills is Afoussat Salifou Traore known for?
Afoussat Salifou Traore has skills like Management, Public Relations, Strategy, Advertising, Marketing Strategy, Strategic Planning, Business Strategy, Marketing Communications, Marketing, Negotiation, Relations Publiques, New Business Development.
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