Allan Peretz

Allan Peretz Email and Phone Number

Lead Inventor and Owner @ TestPilot
United States
Allan Peretz's Location
Austin, Texas Metropolitan Area, United States, United States
Allan Peretz's Contact Details
About Allan Peretz

After 8 years in the U.S. Army and 14 years at Procter & Gamble, I founded Bold Strategies, Inc., growing it into a multi-million-dollar, 2X Inc 5000 and Vet100 company before selling to Harvest Group. Now, I help innovators thrive, leveraging strategy, entrepreneurial grit, and hands-on experience to navigate CPG commerce across retail and DTC.

Allan Peretz's Current Company Details
TestPilot

Testpilot

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Lead Inventor and Owner
United States
Website:
testpilotcpg.com
Employees:
6
Allan Peretz Work Experience Details
  • Testpilot
    Lead Inventor And Owner
    Testpilot
    United States
  • Testpilot
    Co-Founder And Ceo
    Testpilot
    Austin, Tx, Us
  • Sku
    Mentor & Investor
    Sku Nov 2024 - Present
    Austin, Texas, Us
    Where do great CPG startups get their edge? For many, like Siete Foods, Epic Provisions, and Dude Wipes, the answer is SKU. SKU provides an ecosystem that creates lasting change in CPG by providing all the resources founders & innovators need to accelerate the growth of their brands.
  • Harvest Group
    Strategic Advisor (Cpg Marketing)
    Harvest Group Oct 2024 - Present
    Rogers, Ar, Us
    The traditional broker model was broken so, for the past 18 years, Harvest has led the industry in creating a better way. Thrilled to support Harvest and brand partners as we chart a new course in the marketing space!
  • Bold Strategies, Inc.
    Founder, Ceo, And Executive Chair
    Bold Strategies, Inc. Dec 2017 - Oct 2024
    Rogers, Arkansas, Us
    Led the company from its inception as a tech-enabled services firm focused on the CPG vertical to a multi-million dollar leader in end-to-end, multi-retail & DTC commerce solutions. During my time as CEO, BOLD achieved an average annual growth rate of 24% (2X Inc5000).
  • First Quality Enterprises
    Sales Team Leader - Walmart, Walmart.Com, And Sam'S Club
    First Quality Enterprises Aug 2016 - Dec 2017
    Great Neck, Ny, Us
    Developed and led strategies that allowed the business to exceed expectations on a $1 billion Baby, HABA, and Home category portfolio while enabling the team to win the Sam's Club Supplier of the Year award. Redesigned, expanded, and trained a multi-functional customer team bringing new Marketing and eCommerce capabilities to strategic accounts.
  • The Mars Agency
    Svp / General Manager - Ecommerce & Retail Marketing Group
    The Mars Agency Mar 2013 - Aug 2016
    Southfield, Mi, Us
    Led a nation-wide team of retail consultants tasked with developing and implementing brilliant shopper marketing plans with a special focus on driving explosive eCommerce growth. Led Walmart and new business-focused efforts adding 4 major clients to agency roster.
  • Procter & Gamble
    Senior Director - Global Direct To Consumer (Dtc) Ecommerce
    Procter & Gamble Aug 2011 - Mar 2013
    Cincinnati, Ohio, Us
    Created a global multi-functional, multi-site organization responsible for the successful operation of P&G's eCommerce programs including The Art of Shaving, Fekkai, SK-II, the P&G eStore, and others. As part of P&G's eCommerce Leadership Team, defined strategies for eCommerce with top management through CEO. Delivered all time record sales results & best ever marketing ROI.
  • Procter & Gamble
    Director - Gillette, Old Spice, And Olay @ Walmart, Inc.
    Procter & Gamble Oct 2008 - Aug 2011
    Cincinnati, Ohio, Us
    Initiated, negotiated, and led major multi-partner programs for a portfolio featuring Gillette, Old Spice, Secret, Olay, and other brands with over $1 billion in sales at Walmart. Led partnership with Electronic Arts that delivered over $50 million and the first ever Gold Effie in Shopper Marketing.
  • Procter & Gamble
    Director - Downy & Lenor @ Europe, Middle East, Africa
    Procter & Gamble Feb 2006 - Oct 2008
    Cincinnati, Ohio, Us
    Led P&L, equity, and initiative masterplan for Fabric Softener portfolio (Downy and Lenor brands) in 21 emerging markets across Central & Eastern Europe, Middle East, and Africa. Grew business 60% during tenure. Introduced new experiential scents that "broke category codes" and were reapplied around the world based on demonstrated success.
  • Procter & Gamble
    Brand Manager - Bounce, Dawn, Ivory, And Joy
    Procter & Gamble 2003 - 2006
    Cincinnati, Ohio, Us
    Various initiative design and delivery roles on brands including Bounce, Dawn, Ivory, and Joy. "Learned the ropes" with gusto while selling lots of product!
  • Procter & Gamble
    Shopper Marketing Analyst - Dollar Channel
    Procter & Gamble 1999 - 2003
    Cincinnati, Ohio, Us
    Advanced analytics, research, and statistical modeling focused on retail / shopper. Worked directly with buyer through VITO level at Family Dollar and Dollar General. Received the best "sales training" ever working for some of the industry's legends.
  • Procter & Gamble
    Mba Intern
    Procter & Gamble May 1998 - Aug 1998
    Cincinnati, Ohio, Us
  • Clifton Gunderson, Llc
    Senior It / Internet Consultant
    Clifton Gunderson, Llc 1997 - 1998
    Milwaukee, Wi, Us
    Created and led a new Internet service line for small - mid size business clients. My first Professional Services experience and a great chance to experience the excitement of small business up close and personal.
  • Us Army
    Executive Officer
    Us Army Aug 1990 - Jul 1992
    Arlington, Virginia, Us
    Served in various roles from Infantry Squad Member to Company Executive Officer both in active duty and in the reserve component. Deployed as part of the 1st Infantry Division to the Persian Gulf for Operation Desert Shield and Operation Desert Storm.

Allan Peretz Skills

Brand Management Strategy Shopper Marketing E Commerce Market Research Customer Insight Consumer Products Marketing Management Competitive Analysis Digital Marketing Multi Channel Marketing Leadership Global Marketing Market Planning Brand Architecture Social Media Brand Equity Team Leadership Cross Functional Team Leadership Strategic Partnerships Project Management Product Launch New Business Development Fmcg Email Marketing Innovation Management Product Design Strategic Leadership Mobile Marketing Emerging Markets In Store Marketing Facebook Portfolio Marketing General Management Consumer Insight P&l Africa Income Statement Europe

Allan Peretz Education Details

  • Gies College Of Business - University Of Illinois Urbana-Champaign
    Gies College Of Business - University Of Illinois Urbana-Champaign
    Mba

Frequently Asked Questions about Allan Peretz

What company does Allan Peretz work for?

Allan Peretz works for Testpilot

What is Allan Peretz's role at the current company?

Allan Peretz's current role is Lead Inventor and Owner.

What is Allan Peretz's email address?

Allan Peretz's email address is al****@****ily.com

What is Allan Peretz's direct phone number?

Allan Peretz's direct phone number is +147955*****

What schools did Allan Peretz attend?

Allan Peretz attended Gies College Of Business - University Of Illinois Urbana-Champaign.

What skills is Allan Peretz known for?

Allan Peretz has skills like Brand Management, Strategy, Shopper Marketing, E Commerce, Market Research, Customer Insight, Consumer Products, Marketing, Management, Competitive Analysis, Digital Marketing, Multi Channel Marketing.

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