Amanda Potter Email & Phone Number

Sioux Falls, South Dakota, United States

Lead a team of four content strategists providing social media and content strategy and operations for over 80 social media accounts over multiple service lines, including health services, insurance, sports, and the Sanford FoundationSpearheaded cross-functional content initiatives, integrating data-driven insights to modernize brand storytelling across digital and traditional platforms, achieving a 800% increase in organic impressions and multiple content awards.Led the development and implementation of a company-wide content strategy and process that enhanced engagement and visibility, resulting in greater transparency across teams.Act as an advisor to executive leadership, offering insights and strategic recommendations that align communications and thought leadership objectives with organizational goals.Direct a high-performing team and provide mentorship and performance management to staff, ensuring alignment with organizational goals and a strong level of team engagement.Manage budgets and resources, consulting on service line budgets and handling a specific content budget to align with strategic priorities and ensuring efficient use of funds for maximum impact.Direct cross-functional teams of internal staff, agencies, and vendors.Champion the adoption of higher level performance metrics, utilizing data analytics to track campaign outcomes, monitor progress, and adapt strategies to maintain alignment with key organizational goals.Lead strategic planning sessions that integrated insights from analytics, empowering teams to continuously improve communications processes and achieve measurable growth.Successfully navigated ambiguity and evolving organizational needs by proactively identifying challenges in content creation and enterprise communications, implementing innovative solutions, and adapting strategies to maintain alignment with current priorities and advancements.

Sioux Falls, South Dakota Area

• Supervise Social Media Specialist, Social Media Intern, and freelancers.• Lead growth and evolution of 37 Midco and Midco Sports social media and brand management accounts/properties, including Facebook, Instagram, Twitter, LinkedIn and YouTube• Create, execute and monitor multiplatform B2B and B2C social and digital content – providing insights and bringing knowledge of the newest trends and technologies to the table.• Update internal and external websites using Episerver CMS

Sioux Falls, South Dakota Area

• Create, execute and monitor multiplatform social, content and reputation strategies – providing insights and bringing knowledge of the newest trends and technologies to the table.• Own 11 Midco and Midco Sports Network social media channels – identifying key stories, developing editorial calendars, and writing content, and measuring and reporting on analytics.• Stay on top of social and review platforms, best practices and technologies – sharing creative ideas on how to leverage them and educating internal teams on how to better use them.• Wellness Committee member.

Sioux Falls, Sd

• Developed marketing copy appropriate for marketing, email, web, and social media. Worked with graphic designers to create meaningful, memorable communication, advertising, and social media pieces and campaigns.• Created social media calendar and maintained a growing presence on Facebook, Twitter and LinkedIn.• Created and managed content for company's internal and external websites via EpiServer CMS• Hootsuite Certified Professional

• Research and write grants for local and statewide nonprofits.

Sioux Falls, South Dakota Area

• Researched and wrote grant and subcontract proposals to private foundations and government funding sources for a variety of programs, both established and pilot, within a nonprofit organization; ensured projects are research- and outcome-driven; coordinated and prioritized multiple deadlined projects; worked with program-level staff to gather data and programmatic details• Instrumental in agency's writing for $5.1 million in grants and subcontracts in FY 2013 with over $3.6 million successfully awarded• Worked with CEO and Board of Directors to research and draft advocacy statements for agency; develop and maintain relationships with local, state, and national policy makers as well as other local stakeholders

Sioux Falls, South Dakota Area

• Supervised teachers and provided direct service for after school programs for multicultural and at-risk youth at the Bowden Youth Center.• Served as a family literacy educator for immigrant and refugee mothers & children; taught English as a second language and school & parenting skills in weekly classroom sessions and monthly home visits; ensured immediate family needs were met• Assisted Even Start director in program management, including recruiting and retaining volunteers, writing grants, collecting and reporting data, and supervision of staff

Montpelier, Nd

Taught grades 7-12 English and journalism classes. Implemented and coached speech (forensics) team.

Master Of Divinity (Mdiv)

Bachelor Of Arts (Ba), English/Language Arts Teacher Education

Activities and Societies: Editor of The Minuteman newspaper, College Fellow in English Graduated Summa Cum Laude