Afra Aleyna Mataracı Email & Phone Number

Turkey

• Developing and managing customer segmentation studies: CLV, Value Based Segmentation, RFM
• Building models to predict churn, purchasing a product, accepting an offer from a specific channel
• Leading promotion analysis in e-commerce
• Sales forecast with time series analysis
• Designing and implementing customer behavior analysis, CRM campaigns for each segment and monitoring KPI’s
• Propensity to buy models with consumer loyalty card data from retailers

• Designing Churn Model for a Telecommunication Company
• Identifying data and source requirements for creating company’s churn model
• Analysis of all end-to-end customer data to create the journey for customers’ churn process
• Sub-criteria and customer behavior analysis to conduct relationship between customer data and churn
• Determining weight score of the variables to estimate customers’ potential churn risk score

İstanbul, Türkiye

• Transforming into Smart City Projects of Bursa.
• Management of creation and development of monitoring model in order to analyze target realization rates in detail by comparing actual and benchmark values
• Determination of the city's data requirements regarding the global best practices
• Preparing an assessment document by analyzing existing data policies, standards and processes within the scope of data governance
• Creating and building data governance framework, policies… Show more Transforming into Smart City Projects of Bursa.
• Creating and building data governance framework, policies, standards and processes

İstanbul, Türkiye

• Responsible for market research, market entry strategy development, operational planning and post-entry strategies for the clients’
• Advised local companies for the initial market entry strategy regarding mainly U.S market via Amazon
• Business development efforts for expanding customer portfolio
• Market or procuct based analysis helping the clients’ to develop target operating model, requirements and barriers for entering the U.S. market
• Creating investment plan for each… Show more
• Creating investment plan for each client due the budget and monitoring the cash flow

Istanbul, Turkey

• Participated to private acquisition process for companies which have branch, service and distribution chain.
• Supported the process for implementing monthly campaign plans.
• Supporting Social Media, Digital Media and Marketing Communication management
• Conducted comprehensive market research and benchmark analysis
• Identifying customer needs and supported cross functional collaboration within company.
• Managed roll out strategy for a specific segmented customer initiative… Show more

• Enrolled in company’s Industry 4.0 Operations and was responsible for an IoT project which aims to enable the range hood products to play music for the end users to avoid noise.
• Involved in each step of the project starting from ideation to user interface development for performance and efficiency / defect monitoring.
• The product is presented in one of the biggest home applieances fair in Germany.

• Enrolled in a project seeking for alternative trade marketing initiatives for local sales volume increas
• Due to high-performing achievements during the enrollment, selected by BAT HQ for the first 20 successful interns out of 140 nationwide and gained the right for long term internship at BAT headquarter