Afran Khalid Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

Tokyo, Japan

- Amalgamating consumer and retail data to develop retail opportunity mapping for Japanese and South Korean Markets- Generating critical insights via aggregation and synthesis of multiple internal and external data sources- Initializing and delivering multi-country continuous tracking studies for monitoring of evolving consumer and retail behavior across the nicotine category- Developing systematic dashboards using data lakes for easy of data ingestion (reducing development and analysis time from 5 days to 7 mins). These dashboards are being used for strategic product launches through identification of white spaces- Bringing consumer perspective to marketing decision making by executing analysis and research activities(qualitative, quantitative, Internal sales data analysis & Kantar Track inputs) to provide insights and recommendations- Scoping and gathering context to develop optimal research/analysis approaches catering to business need for time & cost efficiency- Identifying ideal methodology and provide oversight on the data collection process, analytic work plan and narrative framework to ensure & actionable insights are generated to support business needs- Managing external agencies for end-to-end management and execution of consumer research projects and syndicated studies ensuring on-time delivery of outputs at defined quality standards that adhere to scope and business objectives- Translating data & information into impactful insights & foresights and convey analysis and recommendations via presentations and written reports to internal and external stakeholders

Bangkok, Bangkok City, Thailand

- Managed a portfolio worth US $0.7 million encompassing international and local blue-chip companies such as Nestle, Pepsi, Akzonobel, Total, Monsanto, Mobilink Telecom & Pioneer Cement- Facilitated revenue growth by 30% in the year 2020-21 by engaging farming and cement sectors- Assisted in setting up retail census framework for a cement sector client through executing ad-hoc consumer research to generate retail selection criteria- Harmonized consumer and Nielsen's Retail Audit data to produce deeper market understanding on consumer push and pull- Analyzed market share and distribution for a telecom player to identify presence gaps to maximize distribution- Aided in establishing retail tracking for the 2 telecom players which constitute 60%+ of the total market- Designed, planned and implemented consumer studies to identify profitable insights for FMCG, Oil and Gas, farming, Consumer electronics, technology & telecom and social sectors- Compiled executable insights and raising red flags through mystery shopping for paint, electronics, telecom and financial sector- Tracked brand health, changing usage habits and perceptions to assist companies nurture brand equities and smarter brand decisions- Decrypted telecom customer’s journey, experience and satisfaction with their respective service providers (NPI and CSAT)- Sized potential and existing markets for farming, paints and writing instruments sector- Led global cross functional teams to assist various clients in taking strategic go no-go decisions

Lahore, Pakistan

Lahore, Pakistan

Lahore, Pakistan

- Maintained existing revenue streams both in the public and private sector across telecom, apparel, defense, government and semi-government segments- Boosted existing revenue streams for the company to capitalize on untapped niches by offering bundled solutions- Developed global marketing strategies including ”Call to Action” strategies & “Traditional” collateral development- Established an effective supply chain and redundancy systems for international security product portfolio and local customers- Assisted international government bodies in securing the end to end information security systems- Locally introduced and developed Data Loss Prevention market by partnering with a leading hardware solution provider

Lahore, Pakistan

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (B.B.A.) (Hon.), Marketing And Finance