Spearhead integrated communication strategies across external and internal channels that support business objectives. Craft and lead the development of effective communications materials, including strategic plans, press materials, social media content, and more for various audiences. Foster and sustain strong relationships with top-tier media outlets; conduct effective briefings for senior leaders to optimize message pull-through. Direct production of multimedia content to bolster corporate storytelling and enhance brand identity. Lead internal communications initiatives, focusing on corporate culture and inclusion, enhancing employer branding. Translate business objectives into proactive, positive storytelling to drive employee engagement. Demonstrated expertise in managing communications budgets and optimizing resources for maximum impact.• Secured over 6.5 billion earned media impressions with top-tier national, trade, and local publications.• Led M&A and crisis communication efforts, effectively managing the company’s reputation.• Led the full redesign of the corporate website, successfully communicating the company’s vision, mission, DEI, and CSR efforts to stakeholders, media, employees, and the investor community.• Direct communications strategies for the company’s signature philanthropic partner, Smile Farms, successfully highlighting our community impact and engagement.• Amplified corporate LinkedIn reach by 100%, significantly enhancing online engagement and brand visibility.• Orchestrated multiple Nasdaq Opening Bell Ceremony events, facilitating participation of 70+ employees, VIPs, and board members, increasing employee engagement.• Effectively engaged 3,000 associates nationwide by implementing a monthly employee newsletter focused on timely and relevant corporate updates and employee news.• Led the development of enterprise-wide brand guidelines and employee resources, promoting an enterprise mentality through consistent assets.

In my role as Senior Communications Manager and Communications Manager at LivePerson, I spearheaded global communication initiatives that positioned the company at the forefront of AI and conversational commerce. I enhanced the visibility of the company and executive team through targeted media strategies across the US, UK, EMEA and APAC, and produced impactful customer case studies that highlighted the unique value of our products. My strategic approach to media relations significantly increased our presence in major outlets such as CNN International and Fast Company. I managed executive-level events and conferences with a focus on meticulous speaker selection and content creation, ensuring alignment with our global PR strategies and company goals.Accomplishments:Increased media coverage by 200% within my first year, significantly boosting our industry profile.Successfully led brand activation at Cannes Lions, enhancing our prestige and engagement within the industry.Directed customer-focused conferences in major cities like Edinburgh and San Francisco, which were instrumental in generating leads and building community.Drove our industry analyst relations program, achieving recognition in prestigious industry reports like the Forrester Wave.

During my tenure at Allison Worldwide, I advanced through several roles, culminating in the position of Account Manager, where I drove the creation and execution of innovative corporate PR strategies across various sectors including retail, technology, staffing, and financial services. My strategic oversight ensured brand consistency and visibility for all clients. I played a pivotal role in community-focused CSR initiatives, notably managing the partnership between GoGo squeeZ and Action for Healthy Kids, which aligned the brand’s values with important health objectives.My leadership extended to mentoring account teams, enhancing their professional skills and growth, and delivering executive media training to refine and enhance corporate messaging.Accomplishments:Orchestrated the launch of GoGo squeeZ’s new production facility in Boise, ID, managing media tours and a ribbon-cutting ceremony that significantly boosted brand visibility.Developed and launched an influential annual holiday research report for Accounting Principles, generating over 1.7 billion impressions and securing more than 300 media placements, elevating seasonal media engagement and industry insights.Enhanced workplace culture and team morale significantly by spearheading employee engagement strategies, including appreciation events, contributing to a more productive and collaborative work environment.Successfully managed the 'Holiday in July' media event, showcasing our client’s retail expertise and offering consumer cost-saving opportunities, attracting significant media attendance and achieving extensive coverage.