1. B2B - Anirit- Spearheaded marketing initiatives that led to about 10% increase in lead generation and about 3% boost in overall sales revenue within a year- Conducted market research and competitive analysis to guide product pricing and positioning strategies- Directed a cross-functional team to develop strategies, significantly uplifting market penetration- Led the backend team to manage, demand and supply effectively- Drove continuous improvement by identifying areas of process optimization with department’s operations in delivery and cost- Client base - Amazon, Fraazo, Dominos, Food Processing Industries, Hydroponic Farms PAN India2) B2C - Sprng Farms- Worked closely with design team to create cohesive marketing collateral - Led the strategy for Mobile App interface and creative approvals- Reviewed the marketing budgets in all channels

- Developed and managed key client relationships- Led the development and execution of comprehensive marketing plans, resulting in an increase in brand visibility and market share in assigned geography- Managed a team of professionals thereby fostering a collaborative work environment- Optimized marketing materials and directed promotional activities through company’srepresentatives- Analyzed monthly distribution report for target setting and revenue projection

- Merchandise planning in Modern trade format.- Conduct primary research & analyze the results to help in repositioning of the brand Natraj based on consumer behavior and retailer’s preference- Study market and competition and give suggestions and strategies that can be employed after research.- Sales support and promotions in Modern trade outlet- Study two new product launches of the company

“Optimization of Purification process for the production of Antitetanus Antitoxin from Equine plasma”