Ashley F. Email & Phone Number

Fort Worth, Texas, United States

Dallas/Fort Worth Area

• Researches, writes, presents and implements marketing and communications plans for Balcom's client base. Creates a vision and results for a variety of clients in multiple industries, including arts & culture, banking & finance, entertainment, food & restaurants, healthcare, nonprofit, oil & gas, retail, technology and transportation. Current client list includes Cook Children's Health Care System, Dairy MAX, Downtown Fort Worth, Inc., Mrs. Renfro's Salsa and more.• Specializes in strategic planning, key messaging and public relations activities ranging from media coaching to media relations to event management. • Develops business with existing clients and prospective clients, and manages agency time and budgets for client base.

• Client projects include former employer BlueLinx Corporation (Atlanta), as well as work for Stratagent Corporation (Dallas), Calysto Communications (Atlanta), Balcom Agency (Fort Worth), and Shafer Communications (Fort Worth). Worked on campaigns for Stratagent’s key clients in the food industry as part of the client team in 2006-2007. Served as senior communications consultant for business communication/public relations clients at Balcom Agency in 2008, with additional projects in 2009. Assisted Calysto with strategic planning, budgeting and internal communications. Worked with Shafer Communications to complete various communication projects for political, technology, banking and retail industry clients.

• Established and operated corporate communications department, along with its policies and procedures, for newly independent building products distribution company. Contributing member of the team responsible for the initial public offering (IPO) and two acquisitions; accountable for all public relations activities and several marketing projects.• Created and executed local market visibility for 65 distribution facilities and two sales centers in North America, including warehouse and transportation safety programs, key communications and special events.• Developed and directed crisis, financial, environmental/specialized, technology-specific and internal communications, as well as company-wide corporate philanthropy plan, for Fortune 500 company’s growing needs. • Managed employee communication outlets, including messages from senior management, feedback and dialogue mechanisms and employee recognition programs. Wrote and edited quarterly Opportunity magazine.• Produced corporate special events, including annual two-day, high-budget event for key vendors.

• Directly accountable for local, regional and national visibility for four signature exhibitions and two changing galleries in the Atlanta History Museum, two historic houses, 33 acres of period gardens and archives/special libraries in the Kenan Research Center. • Responsible for communications support for executive director, senior staff and chairman of the board.• Served as managing editor for quarterly publication Connections.• Achieved award-winning coverage for high-profile exhibits and events as well as all fundraising campaigns. • Successfully secured editorial in The New York Times, BBC Radio, Southern Living, and House Beautiful, in addition to a variety of regional newspaper, radio and television outlets.

• Managed client programs including news releases, product reviews, awards programs, launches, special events and speaker’s bureau. • Responsible for accounts including EarthLink, Inc., Discovery.com (Discovery Channel Online), Idapta, Inc., and Found, Inc. • Successfully placed clients in various media including The Wall Street Journal, CNN.com, CNN Headline News, Associated Press, Bloomberg News, MSNBC.com, Parents Magazine, USA Today and People Magazine.