Afrid Ahmed Email and Phone Number

• Spearheaded ~5 analytical marketing initiatives for the Membership and Marketing Team of a leading US Wholesaler ranging from CRM Dashboards to capture customer responses and understand complexities within the varied customer base to understanding factors influencing Subscription renewal rates of customers to performance of marketing campaigns leading to a combined value generated of ~4.6 Million USD.• Partnered with the Data Quality and Control Team for a leading multinational financial institution to implement best Data Governance and Quality practices and ensure business compliance with data quality policies requirements and regulations across all risk levels or complexity. Regular engagement with senior business level executives and leadership across Legal, Private Banking, Brands and Wealth Management

• Operated as a Project Manager responsible for effective management of 8 analytical projects in Consumer Product Goods (CPG) and Supply Chain Management domains with a combined revenue impact of > 28 MM USD. • Collaborating with the PMO team of Project Managers to ensure cross functional perspective and ensure best project management practices are being undertaken right from the initiation up to the project closing phase• Led the demand generation team and initiatives for the analytics wing of a prestigious Fortune 100 CPG/Manufacturing Client by identifying and creating an opportunity pipeline along with a problem solving roadmap for middle and top management individuals • Partnered with business leaders and industry experts across >10 different domains to scope out potential problems and architect potential solutions to the identified problems Successfully converted opportunities and brought in new business worth ~1Million USD after creating extensive problem solving roadmaps across >7 different domains

Demand Generation:Led the demand generation team and initiatives for the analytics wing of a prestigious Fortune 100CPG/Manufacturing Client by identifying and creating an opportunity pipeline along with a problemsolving roadmap for middle and top management individualsSuccessfully converted opportunities and brought in new business worth ~1Million USD aftercreating extensive problem solving roadmaps across >7 different domains including QualityInnovation and Control, HR, Sustainability, Supply Chain Analytics etcPricing Recommendation Engine:Worked on designing & consumption of a price recommendation engine for two high impact MVPs($6MM+) in the up-stream(procurement) & down-stream (commodity sales) business divisions forFortune 100 CPG/manufacturing clientWas instrumental in the creation of an end-to end automated solution and designing of the enginearchitecture which predicted prices at a SKU/Facility/Customer level with an accuracy in the rangeof 94%-96% for both the projectsThe solution approach involved implementation of advanced machine learning algorithms,exploratory data analysis, clustering and business intelligence visualizationDemand Forecasting:Implemented a Demand Forecasting framework for inventory management team of a leading Fortune100 hypermarket giant in the USThe framework predicted demand across different product SKUs and Facilities with an accuracy ofaround 92%Promotion and Campaign ManagementPerformed Post Campaign Analysis (PCA) to evaluate holiday campaign success for a leading Fortune100 hypermarket giant in the US Designed a Power BI Dashboard to Communicate and visualize actionable insights for non-technicaland business executive audiences to make data driven decisionsOptimized Targeted Audience selection for Private Brand Marketing and Retail Media Plus initiativesled to 34% increase in Conversion rate and a 22% decrease in customer churn rate

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