Business Director for D2C, E-commerce, and International Expansion for ERHA SKINCARE GROUP

Business Director of D2C for E-commerce, Offline Retail and International Expansion for ERHA SKINCARE GROUP

A watch eye PIC for revenue, growth, channel optimization & expansion both local and international market through e-commerce. Digital marketing for ecommerce, P&L, business partnership, commercial, supply chain and ecommerce fulfillment.

Responsibe for ROI achievements as the result of integrated performance marketing among digital and offline activation. Manage and control eCRM and viral marketing to boost more revenue acquisition.

Marcomm Lecturer

Digital Marketing & Campaign Management (SEM, SEO, EDM Campaign, Social Media Marketing, Analytic, Blogwalking, Website, Mobile, User Experience, Apps)Integrated Marketing 360degreesPublic Relations ManagementE- CRM & LoyaltyStrategic Partnership ManagementBusiness DevelopmentBrand ManagementInternal CommunicationAchievement:1. Top 3 on first page placement in hundreds SEO keywords for Rajakamar2. Bring strategic partnerships with Banks (BCA, Mandiri, Bukopin, BNI, Mega Bank, ANZ, and Panin Bank), Telecommunication (Telkomsel,XL Axiata, and Esia), Airplane services (Sriwijaya), and other merchants.3. Set up CRM strategics, basic, manage, implement, and control.4. Boost up WOMM program Promo hotel 88ribu5. Improving user experience for website.6. Switch the expense budget focus to become more efficient7. Grow online booking up to 200% than last years, following membership and followers.8. Create media club for Rajakamar9. Free publications and extravaganza advertising placements from strategic partnership.10 Bring quality traffic up to 2000 ppl visit real time.

A truly breaker for inventing new 360 degrees marketing communication way to create more profit for company. The programs intense on collaboration by other marcomm programs as a way to win the target. Coverage area: Traditional marketing (ATL BTL) - Digital Marketing (SEM/SEO, CRM-Loyalty, Blogwalking, Social Media) - corporate website - brand development - public relations - csr

OVERVIEW: At Mensa Group, I’m used to work multitasking project and role from multifunction divisions in company. Despite my role as corporate communication manager, I also act as PR Marketing Manager for Restylane Indonesia and Marketing Digital Consultant for Chicco Indonesia. My scope of work is not just about Public Relations, but also cover marketing and digital role in several products of Mensa Group.Job Description:• Setting the Strategic Planning, and report to Chief of Communication • Create and implement the brand management system procedure • Support Group Brand activities, as well as consumer goods brand • Website development, it’s including Mensa Group, and its subsidiaries • Chicco Indonesia Communication Consultant • Apply PR 2.0 management • Newsletter development • Customer magazine • Event Management • Vision implementation • Media relations • Internal communications tools and process • Integrated Marketing Communication (13 Cs) • CSR StrategicManage & execute branding & visibility strategy through outdoor branding, trade centers and promotion materialsAccomplishment:1. The Best Booth in Indomedica Expo 20082. Bettermomtoday - Chicco Community get 6000 members for earlier 3 months in row without commercial ads (low budget high impact project)3. Bring Restylane Indonesia Website as number 1 choice on first page of Google.com Search for keywords Hidung Mancung (in 3 months ahead after website launching) 4. Make Restylane publication get hot published (FREE) on Restylane's Strategic Media; (1) Dewi Magazine on her Entitled Cover + 6 pages description, (2) Harpers Bazaar for 4 pages description, (3) Kompas.com - 5 news on row, (4) detik.com - 4 news on row, (5) Viva News - 4 news on row, (6) and others media. (the success of managing media relations)5. Success in developing Brand Communication of Mensa Group both internal and external.6. Success in creating and developing corporate culture as corporate values.

OVERVIEW: At Bakrie Swasakti Utama, my core role covered PR Marketing for Rasuna Epicentrum, a new superblock in Kuningan. The goal is to deliver the brand of this property as a new promising superblock with various high rise modern unique buildings with various functions in one area. I most often deal with media relations, setting the PR Marketing program plan for a year, internal communication as well, customer relations, community relations and CSR.Job Description:Yerly Strategic Action of PR Marketing Program SettingCreating, managing, controlling, corporate communication budgetHandling Regional PR - Rasuna EpicentrumEditor of free magazine - Rasuna EpicentrumCSR Management - Bakrie untuk NegeriMedia Event Management: press conference, media gathering, editorial gathering, mediachampionship, interview with CEOMedia relations : media entertain, informal meeting with media, media visit, media sponsorship, media competition, press tour, media anniversary, corporate press club maintenanceHandling and disseminating Press release campaign and product review campaign for media. Conducting regularly hands on experience for media to know more about product and feature.Media analyst : tracking, monitoring, evaluating & determiningRasuna Epicentrum Website ManagementGovernment relation : education, sport, environment & social responsibilitiesMaintaining business partner relationshipMaintaining internal relationshipsMaintaining community relationHandling customer complaint especially in media publishedInvolved in advertisement and promotion activities Accomplishment:Best hi modern property area by Majalah Properti Indonesia

OVERVIEW: LG has taught me everything about PR, websites, marketing and CSR. It’s like a school when I can leverage my skill and knowledge for better future. I’ve been trained into so many trainings both local and international, as well as in my job role too. I made several new innovative way in this company, such as commercial website www.tokolg.com , initiative program for press ‘LG Press Club’ , newsletter internal and for hi-end customers, and as a project leader for CSR program ‘LG Kuis Digital Prima’.Job Description:setting the goal and strategic plan for media relations in a yearMaintaining good relationship with both national and local media Planning and conducting join cooperation with some print and electronic media Proposing and handling media partnership, event sponsorship and community program.Handling and conducting national and local Press conference, Press luncheon, Press interview, Press workshop and Press Tour/visitConducting regularly hands on experience for media to know more about product and feature. Handling and disseminating Press release campaign and product review campaign for media. Media lobbying, media tracking, monitor, report, analyzemedia placement, articles writing, side by side adsplanning, actualizing and controlling tokolg website Accomplishment:1. Best Practice LG Press Club to conducted in other countries2. Best practice LG Digital Quiz - CSR Program best practice to conducted in other countries3. High publication in headline Kompas 2004 regarding issue electronics and economy (based on LG CEO interview)4. Tokolg best commercial electronic website