Afsal Abubacker Email & Phone Number

Chennai, TN, IN

Bengaluru, Karnataka, India

Chennai, Tamil Nadu, India

• Benchmarked Frigate's financial performance against competitors to develop a Go-To-Market strategy for the Heavy Engineering division, resulting in a 20% increase in RFQ inflow.
• Collaborated with Marketing teams to re-define the Ideal Customer Profile and map customer journeys, using past engagement data and map customer journeys, resulting in a 15% increase in email open rates and a 10%.
• Coordinated expo activities for Waremat, including booth setup, product demonstrations, and lead generation, enhancing brand visibility and customer engagement.

Chennai, Tamil Nadu, India

• Proficient in conducting client demos and preparing tailored sales presentations,after comprehensive market research and discovery calls.
• Orchestrated creating training data for over 270 workflows using BPMN notation with which the product manager created a new feature for building workflows using generative AI.
• Ideated and created Sales Processes and a total of 10 workflows to qualify and nurture both inbound and outbound leads.
• Lead the revenue operation team alongside customer success team and marketing team.

Chennai, Tamil Nadu, India

• Spearheaded a consulting assignment assessing the Business Requirements Documentation for a major fertilizer client for a CPQ implementation project using Oracle CPQ, driving downstream revenue of $500k.
• Drove a Business Consulting Assignment for a AS-IS vs TO-BE state to aid transformation of PLM solutions from MIMO (Multi-Instance, Multi Org) to SIMO (Single Instance Multi Org) driving downstream revenue of 1 million.
• Conducted market research and analyzed industry trends, to provide strategies to Account Executives & BDMs, and created proactive-business proposals yielding over $ 2 million in revenue potential.
• Led pre-sales activity for a $400k Digital Transformation proposal for a chemical company, managing and authoring RFI, RFP responses and RFP defense for a Learning and Management Portal
• Co-ordinated Account Based Marketing activities (ABM ++) planning monthly campaigns resulting in 15% growth in key account RFQ’s
• Developed detailed business cases in proposals, showcasing ROI and value propositions to support sales efforts and secure new business opportunities.

Chennai Area, India

• Sales:
• Generated revenue of 8 Mio USD from the sale of pumps and spares in BU-Energy
• Added a new Channel Partner in Bangladesh after completing Intermediary Due Diligence.
• Developed three Key Accounts -FACT, Zuari Agro Chemicals & PPL from fertilizer segment.
• Negotiated Contractual T&C’s with EPC contractors and End Users.Business Strategy & Analysis:
• Conducted market research using global data & energy data websites to identify target projects.

New Delhi Area, India

• Achieved Sales target of 105 % against a budget of 1 million USD. Posted in Delhi handling territories of U.P, Haryana, M.P, Rajasthan and Punjab for after-market sales and service predominantly in Energy segment.
• Prepared and distributed Spare Part Interchangeability Record for Flowserve’s Heritage products (20-year-old pumps).

Master Of Business Administration - Mba, Marketing

Activities and Societies: Football , PR CommitteeFull -Time

Customer Experience Management, Customer Experience

Bachelor Of Engineering (B.E.), Mechanical Engineering, First Class

Activities and Societies: SAEAcademic project on Design of Low cost anti-skid braking systems. The idea won third price in "Original Idea.