• Since last 10 years or so, my main focus has been around my kids & also the actual planning & running of the household including finance, travel, budget & logistics management, however that didn’t stop me from learning & working side by side.• Ex-Board member Friend Of India Association (FOIA) in Istanbul, Turkey.• Member of International Women of Istanbul (IWI),

• Managed full end-to-end headhunting & recruitment for key clients.• Making sure the Job Descriptions were absolutely on target to attract relevant talent and post that, receiving and reviewing applications, managing interviews and short-listing candidates for final client meetings.• Managed full recruitment services for over 3 major key clients for Ikya across India.• Continuously look for talent and develop an in-house data of potential candidates and subsequent grouping of CVs based on skills sets & experience.• Growth planning & reporting to senior management.

• Lead social media strategy & implementation for key clients across banking, tourism, technology et al.• Managed online consumer engagement for Delhi Daredevils’ SocialClub & end-to-end Social Media management.• Social Media Marketing for Delhi Daredevils, with a Facebook fan page that had more than 25 thousand fans (in 2009, that was a huge number in India).• Handled social media promotions for VEER (A Bollywood movie).• Conceptualized and launched an online Marketing Campaign for NDTV Imagine’s ‘Rakhi Ka Swayamvar’ that helped the show garner a rating of 4 at launch.• Rakhi Ka Swayamvar Facebook Fanpage had 18,000 Fans and was one of the most successful Indian Facebook Fanpage of its time (2009).• Successfully carried out social media campaigns for Marlboro, Emami and Discovery India.• Crafted social strategies for more than 15 different SME clients in India.