• Strategic Business Planner contributing to consistent year-over-year category revenue and customer growth via innovative program development, customer analysis, and strategic partner management• Owned end-to-end new program development for several successful differentiation and optimisation programs from opportunity analysis, market research, launch and program evaluation/optimization• Worked cross-functionally with Data Science & Analytics team to develop Case studies for bi-annual • • Partner Business Reviews (9 in total) with all major studio partners driving impact on sales differentiation and optimisation strategy resulting in YoY revenue and user growth of +65% for Microsoft Movies & TV• Day to day Account Management of major Domestic and International Movie & TV studios including Paramount Global, Lionsgate Global, Sony Global, Warner Media International, MGM Domestic & more, focusing on content strategy, creating unique and exclusive GTM campaigns driving win/win results.• Oversaw consistent year over year customer and revenue growth in Video-On-Demand and EST lines of business.• Collaborated with Business Development team on deal negotiation and pricing strategy by providing subject matter expertise, industry insights, and market research to make data driven decisions. • Cross-functional collaboration with Product Marketing Managers, Merchandising Specialists, Business Analysists, Legal, Engineering for Launch of new campaigns, apps, titles, series.

• Worked across HQ teams to develop the training strategy for Dynamics 365. Solicited and reviewed feedback from the field and develop the training material accordingly.• Built comprehensive virtual and in-person training materials in compliance and Microsoft design and accessibility standards.• Maintained a comprehensive strategy and rhythm for communication amongst strategic partners and store to enable training goals

• Promoted, April 2017. Managed and provided software and hardware solutions to current and new business customers. Focused on driving utilisation with new and repeat business. Simplified SMB hardware and software solutions for business and education customers.• Trained store associates using Sales Challenger Methodology, tailored to customer's needs, resulting in 30% YoY growth in lead generation and 20% conversion into maintained accounts pipeline.• Uncovered leads and built relationships across educational institutions, SMBs, SMCs, Enterprise Corporations, and non-profits resulting in 40% of store revenue, up 20 pts YoY.• Managed customer accounts while driving clarity and generating energy on SMB/EDU initiatives team-wide.

• Managed trainings of Microsoft staff covering topics such as business solutions, business pricing, and customer relationship management.• Managed and provided software and hardware solutions to current customers and built trusted relationships with existing and new accounts.• Developed and implemented a store-sourced lead acquisition strategy resulting in an a 15% increase YoY

• Stretch assignment: • Served as a liaison to bring Microsoft technologies, STEM/STEAM activities, digital skills and coding to the community, by cultivating partnerships with local leaders, schools, at-risk youth groups and non-profit organizations to coordinate a robust calendar of educational special events and workshops.• Collaborated with Microsoft Store retail leadership and associates to spearhead monthly volunteer activities and opportunities to drive Microsoft’s philanthropic GIVE Program efforts for a variety of causes and initiatives.