Afsha is a senior marketing leader with +20 years of Consumer-Packaged Goods (CPG) and Healthcare experience. She has a proven track record in driving business growth, innovation pipelines, cross-functional leadership and P&L management. As a passionate and creative brand marketer, Afsha is a consumer champion and expert in developing and executing business strategies that position brands for increased revenue, profit and market share. Additionally, she has a strong expertise in identification of consumer relevant innovation platforms (digital health, Rx to OTC Switch, diagnostics) that build pipeline value.Core Competencies: - Strategy Development & Execution - Brand Management - Go-to-Market Launch Execution - Consumer Insight Development - Cross-Functional Leadership - Forecasting, NPV & ROI Analysis - Brand Equity Development - Rx to OTC Switch - Digital Health - Innovation Pipeline Development - Holistic Creative Development - P&L Management - Talent Management