Aam Creative is a multicultural marketing agency for modern brands looking to tell more culturally rich stories and connect with hard-to-reach cultural pockets. Aam believes in moving beyond stereotypes to deliver marketing experiences that are fresh, authentic, and globally loved. Aam is a global Gen Z, woman-led collective of storytellers, designers, and strategists known for marketing that shatters clichés and creates genuine connections with South Asian and Middle Eastern consumers. Since 2021, we've worked with 50+ brands across the CPG, food & beverage, fashion, tech space and beyond, ranging from startups to global corporations. Our nimble marketing paired with our team’s cultural know-how is our agency’s best kept secret. To learn more about Aam, check them out at www.aamcreative.co or keep up with them at @aamcreative on Instagram._____I founded Aam Creative in 2021 in the hope of making cultural intelligence a marketing focus. During my past marketing jobs, I found that decisions made with cultural sensitivity enhance customer experiences and reinforce campaign strategies. However, boardrooms often lack individuals with the needed cultural intelligence to build culturally-representative campaigns.Aam helps firms change this. Our brand strategies are heavily researched and culturally informed, which is a skill we’ve leveraged for clients across F&B, Aerospace, Beauty, Fashion, CPG and other industries. Our team is comprised of women of color from around the world who bring fresh new perspectives on design and strategy. Our Past & Present Clients: Malabar Gold & Diamonds, Shan Foods, VaynerX, Deliverect, Sania Maskatiya, Nida Azwer Atelier, Prana Kitchens, Chai Guys, We Are Hue, Misha Lakhani, Lashkaraa, The Cumin Club, Reclamation Magazine, Korai Kitchen, Kaanjj, and more. Services: • Cultural Consulting• Influencer Management• Paid Media• Branding & Design• Social Media Management & Strategy• Production & Content Creation

• Developed significant social media following through targeted campaigns with photographers, videographers, and brands such as Lookbooks and Travel/History Deep Dives (30k followers over a period of 24 months).• Collaborated with brand-aligned companies across industries, including fashion, travel & beauty to create branded content that averages a 9% engagement rate and 450k impressions weekly, while driving sales and creating awareness.• Led creative direction on various photo and video shoots while working alongside photographers, videographers, stylists, and more from across the world to showcase and promote brands.

• Champion social media and digital influencer vision, strategies and programs across the company such as the Glow Ambassador Program and IG Series with our CEO, resulting in a 70% growth in following and 30% in reach.• Create & managed monthly social calendar (stories, IGTV, static posts, copy of captions) with a cohesive brand message across Instagram community. • Write and edit 3 pieces/ week to Support PR, blog, and other writing initiatives.• Manage photo and video shoots 3x week for social calendar for every season and campaign launch with Head of Creative.

• Compiled and maintained lists of media contacts for entertainment industry events, with nearly 1000 attendees, including industry executives.• Assisted in constructing feature angles for events by identifying targeted journalists at various digital publications and crafting focused pitchesand media materials to ensure relevant, widespread media coverage.• Tracked and organized all event-related press coverage to include in team-wide post-mortem analysis.

• Drove market strategy for proprietary integrated marketing programs of key clients to support cross-platform research efforts analyzing a wide variety of social influencers.• Designed targeted strategies for culturally-sensitive media expansion strategies for VICE into international markets, including the Indian subcontinent and the Middle East.

-Lead a team of 20 dancers and 5 executive members throughout the year.-Plan event schedules, fundraisers, bi-weekly practices.-Aid in educating the broader Montreal community about South Asian dance through our team practices.-Conduct dance workshops for broader Montreal community to attend and learn South Asian fusion dance.

- Evaluated and created educational curricula for 2,000 students across 4 schools with varying levels of English proficiency.- Implemented health, education, and career focus programs for 10,000 students and residents.- Developed and executed fundraising strategies for initiatives across personal and academic networks.- Onsite time commitment of 4-8 weeks per year.

• Assisted in managing standard project documentation including daily hotsheets, status reports, project plans with associated resources & timing. • Conducted field research for digital media strategy projects involving a major international airline and a global bulge bracket bank, synthesized data, and presented results to senior management.

(Supervised by Dr. Ahmed Shelbaya, Founder & Professor of Public Health, Columbia University)• Quantitatively and qualitatively identified the impact of road injury on global mortality and disability • Presented findings to faculty members at Columbia University School of Public Health• Developed a transferable skillset in program/project design focused on preventative education• Collaborated with NGOs focused in Northeast India to design workshops on road injury prevention