Afsheen Ehsan Email & Phone Number

Toronto, On, Ca

Etobicoke, Ontario, Canada

United Arab Emirates

The Indus Hospital UAE branch is established to support and create awareness about the efforts of Indus Hospital & Health Network in providing free of cost, quality healthcare services to the underprivileged people in Pakistan.• Business development through marketing activations campaigns and events• Relationship management (Donors, suppliers, agencies, and local regulators).• Event management (Fundraiser and awareness campaigns)• Financial management and coordinating with auditors• P&L management of the UAE Branch• Coordinating with HQ and liaising with the International Humanitarian City (IHC) to comply withlocal regulationsAchievements: The Indus Hospital UAE won the Best Innovative Solution Award at IHC Members GlobalMeeting (MGM) 2021. Effectively launched Indus Youth Ambassador Program and thus increased thebase of volunteers while generating interest of the youth and their families to participate and becomeAmbassadors of the charity. More than doubled the donor base in first year of joining and tripled thefunds collection to date. Successfully organized a fundraiser within four months of recruitment whilemanaging the approval process and understanding the stringent laws of operating for internationalcharities in UAE.

Dubai, United Arab Emirates

Implemented diverse educational plans, work on behavior management and conflict resolutionamongst students.• Designed and prepared resources for Role Play Areas in the Year Group Corridors and classrooms.• Organized activities related to guided reading, math’s mastery and conceptual learning on anongoing basis.• Organize and manage Year group resources.Achievements: Successfully worked as a LSA working one on one with one child, followed by joining as a TAlooking after 27 children in a Class to becoming a lead TA of Year 6 and managing educational resources of187 students and teaching 7 classes consisting of Year 4, 5 & 6. Managed a group of TAs to impart trainingand develop skills.Voluntarily lead the project of distributing yearly iftar boxes for 1200 individuals labor camp at Al Quozsupported (2016-2019)Location selection, fundraising, outreach, volunteer management, distribution flow, identifying vendorsand negotiating details, packaging, managing donor, volunteer and recipient expectations.Achievement: In 2016 coordinated, managed and organized the event for 600 people with the contributionof about 15 families where as in 2019 distributed the iftar boxes twice, for 1200 people whilst coordinatingwith 30 plus families and JPS PTA.

Pakistan

Consultant for sales activation plan for Reductil (Anti-Obesity drug) and Arinac (Common cold medication)Achievement: Established both Reductil and Arinac as first line prescription drug in their respective Obesity and Common cold market.

Pakistan

Managed the Calcium and Mineral portfolio (CaC1000 & CaC 1000 plus) of over the counter (OTC)business unit of Novartis that contributed 60% sales of the Novartis business in Pakistan.• Explored territories to identify the location to setup camps for the awareness campaign, managed budget based on the target number of doctor reached and consumer coverage in mind.• Managed a team of three managers.• Coordinated approval of data with the Regulatory department, Medical department and theMinistry of Health.• Regular follow up and checkup at multiple locations to monitor the implementation of the campaign.• Coordinating with supply chain with the availability of the product in the market.Achievement: Sustained the market leadership position in the market where the CAC portfolio registered3% growth against the declining market.

Karachi, Pakistan

Managed the largest company sales generator Brand Brufen - contributing 40% to Abbott Pakistan& Analgesic and Anti- Inflammatory portfolio (Brufen suspension, Brufen tablets, Froben, Arinac),Amebiasis and Giardiasis product (Entamizole) and launched Daycor & Nicor (Cough and Commoncold medicine)• Planned, developed and implemented marketing initiatives and sales strategies supported bymedical research while also observing local/ international regulations and managing budget.• Rolled out sales activation plans across Pakistan related to product maintenance and growth.• Integrated and coordinated marketing and sales promotional aids and trained sales force on aquarterly basis.• Launched a cough remedy Daycor and Nicor: Conducted research on creative designs & tastetesting.Achievements: Won Global Presidential award for Brufen suspension 2005-2006. Under my leadership,Brufen suspension achieved the market leader position in sales and prescription for Children Anti Pyreticmarket. Entamazole also accomplished the prescription leadership in Amebiasis and Giardiasis market.

Karāchi, Sindh, Pakistan

• Liaison between the client and the agency.• Coordinate and communicate between the creative department and the client.• Compile and analyzed competitors communication messages and brand claims on various media(Television, Newspaper & Radio) and update the client.

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Marketing/ Business Management