Afton Unger Email & Phone Number

Central Pennsylvania

WellSpan Innovations is responsible for shaping the WellSpan Health experience for existing and new consumers through the discovery, design and creation of new adjacent and breakthrough products and services; and the positioning and promotion of all products and services. We: CreateDiscover and create new services, approaches or significant changes in service design and consumer experiences.MarketDefine and execute the market position, promotion and pricing strategies needed to grow WellSpan Health and earn loyalty. LearnContinuously develop an intimate understanding of our existing and new consumers through research.GrowIncubate and commercialize new products and services to generate revenue from non-competitive organizations.InspireFoster a culture of “what if” throughout WellSpan Health and engage teams with new competencies like human-centered design, design thinking, agile, etc.StewardManage, evolve, refine and protect the WellSpan Health brand and its extensions.

Summit Health became part of WellSpan Health in 2018.- Applied new brand identity to all promotional and educational materials, signage and stationary- Coordinated the development, production, and distribution of promotional and collateral materials to support marketing initiatives for multiple internal clients and special projects.- Lead creative designer for marketing materials, including all major traditional advertising and digital media.- Helped to develop and implement marketing plans to promote favorable perceptions to the community.- Assisted with the management of marketing budgets for multiple internal clients.- Worked with external print vendors to ensure materials were printed correctly and in a timely manner, while reducing costs when possible- Established and ensured consistent corporate image throughout promotional items, websites and events.

Chambersburg, Pa

- Coordinates the development, production, and distribution of promotional and collateral materials to support marketing initiatives for multiple internal clients and special projects.- Create artwork used for marketing initiatives, including all major traditional advertising and digital media.- Develop and implement marketing plans to promote favorable perceptions to the community.- Assists with the management of marketing budgets for multiple internal clients.- Work with external print vendors to ensure materials are printed correctly and in a timely manner, while reducing costs when possible- Establishes and ensures consistent corporate image throughout promotional items, websites and events.

Chambersburg, Pa

- Responsible for content creation, SEO and graphics for college website, www.wilson.edu - Primary designer for college-wide identity materials, recruitment materials and publications- Administered standards, policies and procedures for website- Analyzed web traffic using Google Analytics- Contributed to the college's presence on social media outlets

Shippensburg, Pa

Designed advertisements, layout of special inserts and real estate guides, pagination of 1 bi-weekly newspaper (The News Chronicle) and 1 weekly newspaper (The Valley Times-Star).