Afton Brazzoni Email and Phone Number
Hi, I’m Afton 👋 — a journalist turned B2B marketer with 15 years' experience in storytelling and content writing. Also an unabashed dog and cat mom (2 Frenchies, 1 Bengal).I'm the founder of Scribe National, a content strategy and writing studio that specializes in long-form assets like case studies, white papers, ebooks and blog posts that build trust and drive sales. Since 2019, we’ve served 80+ companies worldwide, including several billion-dollar brands.We'll make a great match if you:→ Appreciate original, expert-level content fuelled by thoughtful, in-depth research and subject matter expert interviews→ Are ready to step off the content creation treadmill and reclaim your time to focus on strategy and distribution→ Want to work with a small team in which the founder is hands-on and the service is white glove (we're the opposite of a content mill)A few of our clients' wins:🏆 150% increase in one service business' customer base in a single year🏆 300 new email subscribers for an edtech company from a single piece of content🏆 30,000 views/month on one blog post for a hospitality tech brand, plus the top spot on GoogleEnough from me. These are the words that really matter:“I know that Scribe is going to take each content brief and run with it. The content they write provides that crucial education piece, and it's valuable for moving people down the funnel and eventually converting them into customers.”— Katherine Pendrill, Content Marketing Manager, TouchBistro“The blog posts and guides Afton's team created for us have helped us grow traffic and generate leads. Not only are WE repeat customers, but I have referred 3 of my own coaching clients to them as well.”— Eleanor Beaton, Business Coach and Founder, SAFI Media“Based on our past projects with Scribe, we've seen the value they bring and we want more of that. We’re really excited to continue our work together.”— Katie Yarn, Content Marketing Manager, SMART Technologies“I sent an email using copy Afton helped me with, and 30 minutes later got a request to learn about my workplace training DIRECTLY related to that email.”— Trish Tutton, Speaker & Mindfulness Teacher📩 Let's chat about how my team and I can help you. Reach out here or email me at afton[at]scribenational.ca.If you've made it this far, thanks for stopping by. If I'm not immersed in content, I’m spending time with my husband, hiking with my dogs or honing my oil painting skills. Cheers!
Scribe National
View- Website:
- scribenational.ca
- Employees:
- 5
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Founder | B2B Brand And Content StrategistScribe NationalCalgary, Ab, Ca
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Founder | B2B Content Strategist & WriterScribe National Sep 2019 - PresentCalgary, Alberta, CanadaWe specialize in helping HRtech, fintech, edtech and hospitality tech brands build trust and drive sales with original long-form content. We write assets like case studies, white papers, ebooks and blog posts using a journalistic approach and research-driven process that are central to getting you results.We’ve had the pleasure of providing B2B content strategy and writing services to over 80 clients in 4 years — the majority being repeat customers — including tech unicorns like Pipe… Show more We specialize in helping HRtech, fintech, edtech and hospitality tech brands build trust and drive sales with original long-form content. We write assets like case studies, white papers, ebooks and blog posts using a journalistic approach and research-driven process that are central to getting you results.We’ve had the pleasure of providing B2B content strategy and writing services to over 80 clients in 4 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest-growing companies like TouchBistro. Show less
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Marketing Lead, RecruitmentBanff Centre For Arts And Creativity Jun 2018 - Mar 2020-Marketing lead for all Arts and Leadership program recruitment, including budget, advertising strategy/execution and cross-departmental collaboration with Banff Centre's programming, recruitment and admissions teams.-Increased program applications by 17% during my time in this role. -
Marketing Officer - Brand & RecruitmentBanff Centre For Arts And Creativity Jan 2017 - Jun 2018Banff, Ab-Marketing lead for all Arts and Leadership program recruitment, including budget, advertising strategy/execution and cross-departmental collaboration with Banff Centre's programming, recruitment and admissions teams.-Marketing lead for campus-wide rollout of phase two of institutional rebrand, including a large scale exterior signage and wayfinding project as well as rebranding Banff Centre's hospitality and conference areas.-Project manager for team of three in-house graphic… Show more -Marketing lead for all Arts and Leadership program recruitment, including budget, advertising strategy/execution and cross-departmental collaboration with Banff Centre's programming, recruitment and admissions teams.-Marketing lead for campus-wide rollout of phase two of institutional rebrand, including a large scale exterior signage and wayfinding project as well as rebranding Banff Centre's hospitality and conference areas.-Project manager for team of three in-house graphic designers; implemented project management software to streamline design workflow. Show less
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WriterVarious Clients Jun 2009 - Sep 2019-Worked as a freelance writer on a casual basis until launching B2B content writing studio Scribe National in September 2019.
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Project ManagerSwitchback Creative Jul 2016 - Jan 2017Airdrie, Ab-Managed project plans, deliverables, deadlines and client communication for a team of four at this marketing agency, which focuses on graphic design and website design/development.-Created strategy and messaging for marketing plans including brand positioning, advertising (print and digital), social media content, newsletters and press releases; and edited/proofread all communications projects.-Continued as a freelance contractor for Switchback Creative through 2017. -
Editor & Communications Specialist, Where Canadian Rockies MagazineRmv Publications Sep 2014 - Jun 2016Canmore, Ab-Managed editorial and production of Where Canadian Rockies magazine (story ideas, deadlines, freelancers, interns), including writing majority of content and sourcing photography.-Directed communications strategy for Where Canadian Rockies brand and RMV's other print and digital publications, including social media channels.-Built relationships with clients and partners and enhanced recognition of RMV within the region's tourism industry as a trusted source for visitor information… Show more -Managed editorial and production of Where Canadian Rockies magazine (story ideas, deadlines, freelancers, interns), including writing majority of content and sourcing photography.-Directed communications strategy for Where Canadian Rockies brand and RMV's other print and digital publications, including social media channels.-Built relationships with clients and partners and enhanced recognition of RMV within the region's tourism industry as a trusted source for visitor information (e.g. through launching a new B2B newsletter; and creating a media partnership with Canmore Business & Tourism for the culinary event Canmore Uncorked 2015).---Digital Marketing Achievements---Raised RMV's emerging digital profile significantly through the following initiatives: -Optimized the company's seven product websites for search. -Helped relaunch three websites (Banff, Canmore and Jasper Dining Guides) within one year with a team of three, overhauling design, functionality and content. Within a year, increased traffic across all sites (including a 300% increase in social traffic for the Canmore site). -Increased quality, authentic blog content across all Dining Guide websites by 70%, and content for the Canadian Rockies section of Where.ca by 190%. -Executed the company's first social media and Google AdWords campaigns. -Increased Where Canadian Rockies' social media followers by 55% on Facebook and 25% on Twitter. Launched Instagram and LinkedIn channels, which continue to build followers. Show less -
Marketing Officer - DevelopmentThe Banff Centre Jan 2014 - Sep 2014Banff, Alberta-Supported fundraising efforts with targeted, action-oriented communications in print and online, including launching quarterly donor newsletter.-Managed marketing and communications for annual flagship fundraising event, the Midsummer Ball Weekend (the most successful arts fundraising event in Canada).
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Marketing CoordinatorThe Banff Centre Mar 2013 - Jan 2014Banff, Alberta-Supported arts program participant recruitment and events marketing initiatives, as well as campus tours and The Banff Centre Blog.-Conducted research, consulted with clients and partners and developed promotional materials.-Promoted to Marketing Officer.
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Online Communications OfficerDalhousie University Jun 2012 - Feb 2013Halifax, Nova Scotia-Developed editorial and promotional website content to support branding of new Faculty of Agriculture and drive student recruitment.-Provided counsel on website development and best practices to stakeholders across various faculties. -
Public Relations Assistant, Faculty Of DentistryDalhousie University Apr 2012 - Jun 2012Halifax, Nova Scotia-Managed communications campaign to raise awareness of centennial event among Faculty of Dentistry alumni.-Coordinated media relations and social media activities as well as developed written and video content.
Afton Brazzoni Skills
Afton Brazzoni Education Details
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Bachelor Of Journalism (Honours) -
Advanced Diploma In Public Relations
Frequently Asked Questions about Afton Brazzoni
What company does Afton Brazzoni work for?
Afton Brazzoni works for Scribe National
What is Afton Brazzoni's role at the current company?
Afton Brazzoni's current role is Founder | B2B Brand and Content Strategist.
What schools did Afton Brazzoni attend?
Afton Brazzoni attended University Of King's College, Nova Scotia Community College.
What are some of Afton Brazzoni's interests?
Afton Brazzoni has interest in Cooking, Skiing, Economic Empowerment, Yoga, Education, Environment, Cycling, Paddleboarding, Hiking, Photography.
What skills is Afton Brazzoni known for?
Afton Brazzoni has skills like Media Relations, Social Media, Public Relations, Editing, Blogging, Journalism, Strategic Communications, Writing, Research, Newsletters, Communications Planning, Magazines.
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