• Lead a shared services function supporting B2B and B2C marketing initiatives, directly managing a team of 15+ exceptional strategic thinkers and executors. Indirectly leading and collaborating across Analytics, Technology, Lifecycle & Growth Marketing, Product Marketing, and Compliance/Privacy. • Develop scalable performance marketing technology solutions to drive efficiency and revenue through the onboarding of new technologies and optimization of existing marketing platforms such as Braze, Kevel ad server, and Ibotta-built platforms. • Optimize processes to improve campaign execution, marketing agility, and operational excellence.• Support Lifecycle/Growth Marketing teams with automation and innovative solutions to enhance acquisition, retention, and engagement.• Oversee Web Development team responsible for delivering high-performing web properties in a headless CMS and HubSpot environment. Leveraging analytics and heat mapping to inform UX/UI improvements • Lead exploration and implementation of AI technologies to create efficiencies, agile marketing teams, and highly personalized campaigns for maximizing ROI• Lead a team in building, executing, and optimizing our private marketplace ads campaigns, driving revenue for clients and Ibotta.• Develop and maintain strategic partnerships with external vendors, negotiating contracts, and innovating together to enhance our technology and campaigns.

• Led Ad Strategy, Client Media, and Ad Operations teams• Developed strategic positioning for Ad Product offerings and GTM strategies.• Exceeded revenue goals through introduction of simplified sponsorship offerings and new media services

• Advisor to sitting President and Vice President. Sit on Foundation committee, our scholarship service arm.

- Provide strategic leadership and direction to the board, ensuring alignment with the organization’s mission and goals.- Facilitate effective board meetings by setting agendas, fostering collaboration, and driving decision-making.- Represent the organization publicly, advocating for its initiatives and fostering key partnerships.- Oversee governance practices, ensuring compliance with bylaws, policies, and regulatory requirements.- Guide board member engagement, recruitment, and development to build a strong, high-performing team.- Led the historical decision of combining the Board and Council, and shepherded the creation of a new organizational structure and bylaws

• Led planning and production for American Advertising Awards, coordinating day of event, run of show, and hosting judging prior to show.• Managed volunteers and vendors to ensure smooth execution of the event.• Produced the show, wrote script, created presentation, hired emcee, ensuring a seamless and engaging experience for attendees.

Led strategic planning and digital execution for an international book of business. Successfully met or exceeded user acquisition goals while meeting ROAS targets across paid media channels. Acting Product Manager responsible for the entire funnel within the book of business including digital distribution, revenue growth, testing & measurement plan, client and vendor communication, and team management.

Hands-on digital media buyer responsible for paid media (search, display, paid social) marketing strategy, analytics, and conversion rate optimization (CRO).

• Managed the day-to-day operations and project management of all Creative services, ensuring timely and budget-friendly completion of all requests.• Oversaw website development, encompassing audits, wireframes, development, and content creation.• Introduced new project management software, gradually replacing outdated tools and integrating new technology, processes, and change management strategies.• Managed all external contractors, ensuring timely, cost-effective, and client-oriented completion of projects.• Led the physical relocation and acquisition of a media agency, coordinating the efficient use of office space.

• Led strategic initiatives and day-to-day Marketing operations for the agency's healthcare clients. • Collaborated on a comprehensive rebrand, including new logo and brand guidelines. • Oversaw traditional media campaigns, ensuring alignment with brand objectives and timelines.• Directed production of print advertising materials, maintaining high-quality standards.- Collaborated in content creation and production of Request for Proposals (RFPs) for all new business pitches.

• Developed launch plan for new EPA-approved pharmaceutical within the Bayer Animal Health portfolio, including website creation and digital media assets.• Shared qualitative research insights to drive data-driven strategy.• Led internal account team in yearly strategy planning.

• Managed digital and traditional media strategies for education clients, ensuring project timelines and campaign execution.• Spearheaded a data accuracy initiative, enhancing, and led the internal and client teams in rebuilding the client's reporting process.• Strategy lead in the development and execution of digital marketing campaigns across SEO, PPC, email, and UX, for one of our largest accounts. • identified new segmentation and UX testing opportunities, ensuring our client stayed ahead in the education marketing landscape. • Led client presentations and quarterly business reviews• Trained new employees in Client Services department at PlattForm.

• Led internal teams in execution and optimization of clients' marketing campaigns, including email, paid media, direct mail, and lead generation • Managed client relationships and ensured campaign effectiveness.• Organized company-wide events and employee recognition as part of PlattForm's Culture Club.

• Designed and built company's website to showcase product offerings.• Mocked up promotional product designs for several large client accounts including Staples and Anheuser-Busch

Planned and executed media tours, product launch campaigns, and publicity events for clients in technology, non-profit, and fashion industries. Successfully pitched local and national press, securing coverage for each client.

Planned media relations campaign for pro bono client: Make-A-Wish Foundation. Pitched mommy bloggers and daily newspapers for the Miles for Smiles campaign placing earned social media coverage