Digital Paid Media Strategy, Planning and Buying Consultant with over 25 years of success in directing effective client campaign strategies that deliver on objectives, managing agency teams, and building a highly successful independent digital media practice. Well versed in all digital media types including Programmatic Display, Search, Social, Native, Video, Mobile, Email, and Content Distribution.I started my consultancy Russian Hill Digital Inc., in 2006 after accumulating 10 years of agency expertise directing Media campaigns across numerous clients and industries in order to fill a market need for senior level digital media planning services. Over the last 15+ years as a consultant, I have helped a number of agencies who needed additional staffing as a result of winning new business or employee turnover. I’m comfortable leading or integrating with agency teams or working on my own as a “one man agency” within an organization. I am proud that I have achieved a 100% renewal rate with agencies and clients on all of my initial contracts.Solutions:• Leading online media strategies, high-level negotiations and plan development, as well as managing agency teams in the full execution of campaigns including optimization and analytics for the last 13 years• Delivering successful campaigns for Fortune 500 companies including Wells Fargo, Sony, Disney, Microsoft, Oracle, NetApp and Retail clients including Amazon, Clorox, StubHub, Fanatics, Safeway and Banana Republic• Client direct end to end digital media planning and campaign management services • “In-Housing” Paid Media platforms as well as ad tech stack consulting and evaluation• Paid Search, Display and Social Departments process development, hiring and oversight• Analytics services including performance reporting, attribution and incrementalitySpecialties: Consulting, Freelance, Independent Contractor, Online, Digital Media Planning and Buying, Strategic Planning, Marketing, Strategic Services, Audience Research, Competitive Research, Management, Reporting, Analysis, Analytics, Training, Trafficking, Strategy, Execution, Reporting, Social Media, Mobile, Rich Media, Email, Landing Page Optimization, SEM, Search, B2B, ABM, B2C, New Business, Business Development, Client Service, Billing, Tracking, Doubleclick, DCM, GCM, Google Analytics, PPC, CPM, CPC, CPA, Branding, Direct Response. Facebook, Instagram, Twitter, Content Amplification, Content Sponsorship, Programmatic, Display, Native, Native Advertising, Tech, Technology, Finance, Retail, Travel, Finance, Financial Services, Pharma.