Reporting to the CCO, Head of the new Purchasing/Customers department with five main areas of responsibility:- Promotions- Non Food- Customer Insights Management- Loyalty Program- Marketing

Reporting to the CPO, Director of the Marketing & Advertising department. Coordinating marketing projects (loyalty, crm, special projects, instore) and advertising activities (above and below the line, digital, instore), also responsible for media planning and budgeting.

Director of the new Marketing Department in a regional mass retail company with the full responsibility of the whole range of typical retail marketing activities.Among them, advertising and communications (media buying, flyers and promotions, in-store), digital (social, display adv, SEO and SEM, Apps), loyalty (CRM and one-to-one marketing) and data analysis (customer db and insights, data mining).Also responsible for the new corporate omnichannel strategy: full deployment of a pick&pay platform (thanks to the creation of a drive-in area within the shopping malls), the first implementation of an order&deliver service in some selected areas and further development projects of ecommerce and digital retailing.Accounting for CSR plans, with a special commitment to support local NPO's.Coordination of the PR activities, acting as appointed spokesperson of the Iperal Group along with the CEO and President.

Coordinating marketing projects for Media World and Saturn stores. Also responsible for internal communication system.

Coordinating advertising and in-store marketing projects, with the responsibility of managing the development of new activities both for Media World and Saturn. Also manager for internal communication (i.e. new Intranet services) and related side-projetcs.

Communication Manager for Media World, the main Italian consumer electronics retailer with 84 stores. Responsible for the whole communication process (above and below the line), accounting also for in-store marketing/communication activities.

Communication Manager for Saturn, a consumer electronics retailer with 13 stores in Italy. Responsible for the whole communication process (above and below the line, new and traditional media), accounting also for in-store marketing/communication activities.

Manager for digital marketing and communication projects (web-based, digital and traditional tv, mobile, in-store), with the lead of a dedicated team. Independent both in budget management and in strategic planning of the handled channels.

Within General Management Office, personal CEO Assistant, coordinating and supporting strategic development projects; among them, the study of a new retailing format and its first implementation, as a Sales Manager for the new points of sale.

For a world-leading strategic consulting firm, Associate Consultant for projects within marketing and sales areas, in different industries, such as retail, food and grocery, and consumer electronics.

On-field experience as Department Store Salesperson for "Media World", Italy's leading consumer electronics retailer.