Ashraf Yaseen Email & Phone Number

Dubai, United Arab Emirates

• Led a cross-functional team to develop and manage 12+ Android, iOS, TV, and web apps, enhancing user satisfaction by 30% and ensuring seamless integration with company strategies and diverse digital environments.
• Led a team of 2 Product Owners while fulfilling the role of Senior Product Manager, demonstrating leadership and senior-level strategic planning.
• Developed Samsung TV & Hisense TV voucherless redemption flow, leading to app preinstallation and prominent app placement on the main TV bar menu, boosting brand visibility and revenue opportunities.
• Implemented Adyen payment gateway and introduced new payment methods resulting in a 20% acquisition increase within a year, significantly boosting customer base and revenue.
• Revamped TV apps UX/UI elevating it to a competitive level in the market and enhancing user experience, contributing to improved user satisfaction and app performance.
• Introduced sports & all-in-one packages offering enhanced subscription flexibility, further catering to user preferences, and driving customer satisfaction, resulting in a 40% year-on-year increase in cost of revenue.

Dubai, Dubai, United Arab Emirates

• Managed product lifecycles, ensuring client communication and strategic adjustments, resulting in a 95% on-time project delivery rate.
• Collaborated with UX/UI Designers, guiding research to define impactful updates, leading to a 30% increase in product usability based on user feedback.
• Led agile sprints, managing backlog and orchestrating scrum meetings, increasing team efficiency by 20%.
• Communicated product vision, roadmaps, and releases, fostering alignment across Sales, Business, Marketing, and Management teams.
• Integrated with third-party APIs like Payment gateway, optimizing payment features and enhancements, improving production performance by around 30% and reducing error rates for basic use cases.
• Led scrum and release activities for cross-product projects, ensuring on-time releases and overseeing the application submission process for TVs and Mobiles.

Dubai, Dubai, United Arab Emirates

• Conducted market research and competitive analysis to identify trends and opportunities, informing product development strategies and enhancing market competitiveness.
• Collaborated with internal teams and external partners to prioritize features and enhancements, ensuring alignment with business goals and user needs.
• Managed user acceptance testing (UAT) team, ensuring product quality and performance.
• Led the implementation of new features and updates, coordinating with development teams and stakeholders to ensure successful launches.
• Provided training and support to internal teams and external partners on product features and functionality.

Dubai, Dubai, United Arab Emirates

• Executed test cases for UAT, regression testing, and conducted smoke validations, achieving a 95% test case accuracy rate.
• Participated and facilitated test scenario and results reviews, contributing to a 20% improvement in testing efficiency.
• Ensured escalation of any apparent issues and blockers promptly, resulting in a 30% reduction in issue resolution time.
• Interacted with developers and business analysts, supporting defect analysis and documentation, leading to a 15% faster defect resolution.
• Ensured effective end-to-end testing for all applications, achieving a 98% application reliability rate.
• Led User Acceptance Testing (UAT) in the WAVO project, contributing to a successful transition from the GO app to the WAVO brand with a 0% critical issue rate.

Dubai

• Directly dealt with customers, providing them with information and assistance.
• Responded promptly to customer inquiries, ensuring their needs were met efficiently.
• Handled and resolved customer complaints, ensuring customer satisfaction.
• Obtained and evaluated all relevant information to handle inquiries and complaints effectively.
• Processed orders, forms, applications, and requests accurately and efficiently.
• Managed customers' accounts, ensuring accurate and up-to-date information.