• Campaign planning and creative content development (social media & flyers)..• Actively providing Digital Marketing and Business Management training to the business owner.• Implemented digital strategies that helped boost sales by 30%. • Created a remarketing plan to ensure customer loyalty by actively taking feedback on-site and creating targeted offers.• Strategized pricing, discounts and margins of various services and combos.• Overhauled the brand theme to attract youth and implemented new software for bookings to make processes easier.Responsible for Copywriting, social media content management and customer service training to upsell additional services and packages.Tools Used: Google Analytics, CANVA, Squarespace, Instagram and Facebook Ads

•Working as a trusted advisor for clients in a fast-paced, goal-focused, dynamic, team environment.• Focusing on customer satisfaction, delivering profitable solutions to drive sales, and building a solid corporate brand.• Created an interactive dashboard using Tableau to effectively visualize and assist in measuring employee performances - New Activations, Upgrades, Accessory sales and Device Protection sales.- Using PowerBI to monitor store performance and compare key metrics with the regional performanceTools Used:- Statflo, PowerBI, SSP, Jarvis and NOVA

Schbang was voted one of the TOP 25 Start-ups in India in 2018 by LinkedIn.• Responsible for increasing the online reach & engagement of India’s leading pipe brand (B2B) - ‘Finolex Pipes’ and its Corporate Social Responsibility brand.• Conducted social media and competitive analysis for the brand to analyze trends and opportunities.• Conducted digital research for demographic insights to devise future campaigns. Accomplishments: Managed digital marketing for Finolex Pipes and achieved over 100k likes for its campaigns. Successfully managed the exclusive brand associations with F.C. Goa & Sachin Saga cricket game, executed the digital campaign with high engagement, held 3 contests & devised ideas for creatives.Tools Used:-Excel, Facebooks Ads

• Expedited the process of winning projects by reviewing 100+ Engineer resumes and Sales qualification documents that had not been updated for 3 years, for quality check• Implemented a new template for project & profile resumes that adhered to requirements of transport authorities in New Jersey & New York.• Coordinated with the Inside Sales Team to proof-read and perform quality analysis of various proposal documents• Identified and reported template and format errors, and determined ways to improve designs and template structures.

• Conducted research on medical billing providers in US & and developed qualification documents for the company • Created a Marketing Plan to provide recommendations based on healthcare trends and strategies in line with research conducted on private practices in New Jersey & New York City. • Developed qualification documents for Ascend to file as a ‘Qualified Registry’ in 2017 in order to gain a competitive edge by following MACRA-MIPS guidelines.• Conducted Twitter, LinkedIn and email ad campaigns, resulting in a traffic increase by 200%.• Performed Keyword analysis, Website analysis and Competitor analysis for ad campaigns and future strategies.

• Generated leads from financial institutions in NJ, NY & P.A. by cold calling & networking. Successfully onboarded 15 executives from the BFSI industry.• Managed the accounts of 8 C-level executives from Financial Institutions in NY & NJ whilst maintaining 100% satisfaction.• Responsible for email marketing campaigns and performance tracking through Mailchimp. Also responsible for maintaining brand reputation for Meetbankers and Finaguide through social media • Conducted target market segmentation study in order to customize marketing efforts focusing the NY-NJ region• Conceptualized and managed the Social media presence through Twitter and Facebook • Spearheaded the Fintech podcast project, ‘Finaguide’ – Signed up 6 CXO executives from BFSI industry to speak for the first batch of episodes.

•Increased Twitter follower engagement by 80%•Developed 4 twitter campaigns that corresponded with the demographics of Gratent Branding Twitter followers•Created an efficient tweeting schedule and content bank•Conducted content research for several active twitter campaigns relating to entrepreneurship, music, digital marketing & start-ups•Managed the research and selection of content and imagery used in social media engagement

As the Director of Marketing for the Young Professionals for Energy group at Johns Hopkins Carey Business School, I undertook numerous initiatives as listed below- Plan and manage seminars inviting chiefs from leading organizations in the Energy industry- Create Event Flyers & Brochures using Adobe Photoshop & Canva- Coordinate with the Career Services Dept. of the School to arrange a career trek to Huston, Texas

•Researched and submitted a paper which included recommendations based on the honor-code of different peer schools•Researched and suggested ways to enhance student-school engagement•Supported departmental processes relating to student services•Contacted vendors and shortlisted sponsorships for Business School events

• Analysed Industry performances for small business clients within the Apparel, Grocery & Furniture industry• Studying the business models of Boutique Businesses and Entrepreneurs in the Baltimore County region• Compiling a marketing summary report on the evaluation of the business, Conducted Competitive Analysis• Performed financial analysis using key financial ratios to compare the performances of the business to the average rate (research using Database such as LexisNexis, Ibis etc)• Providing recommendations to small businesses that were affected by Baltimore riots in 2015

-Obtained and processed customer feedback through distribution of surveys which helped to analyze patterns and preferences.-Conducted site visits to manage and study customer experience in order to improve our services.-Creation of marketing material such as power points, brochures and leaflets-SWOT Analysis for the business

• Arrange client meetings• Attend property exhibitions • Subordinate training