• Conducted market research and employed strategies to improve online presence.• Improved SEO through content marketing, keyword research, and optimization

• Researched and crafted compelling articles for the initial three editions of UOWD's student magazine.• Elevated visual appeal through creating illustrations and article designs.

• Freelance event manager and core member of the Rising Stars events team.• Supervised contestants on-site and assisted with live sound systems.• Developed a comprehensive database for applicants, enhancing organizational efficiency. • Established effective communication channels with contestants and clients, successfully executing a four-week event.

• Responsible for the initial proposal & planning of events in collaboration with the official DBFZ World Tour, with additional responsibilities of coordinating commentary and broadcast, contributing to a seamless event experience.• Implemented data-driven decision making frameworks through Google Analytics to analyze market trends and consumer behavior, delivering and effective marketing campaign with regular performance evaluations to optimize results• Established key performance indicators (KPIs) and metrics to measure marketing and operational effectiveness.