Brand StrategyProduction PlanningProduct DevelopmentSelling (Online, Retail Sales, Social Media Sales)Marketing (Social Media)Team Development

Brand StrategyMerchandisingSelling (Online, Retail Sales and Bulk Sales)Marketing (Digital Media, Print Media)Product Development

Leasing Consultant Brand ConsultantMarketing StrategyContract Administration

Managed 6 Seasons Pret Production of Khaadi Stores including, Fabrication, Processing (Rotary, Flatbed, Digital printing with coordinated Dyeing) and Garments making

Managing overall Retail Operations in Pakistan, Merchandising, Retail Sales, 4 P's.

 Retail Operation Management for 43 Stores, 100 Wholesale Customers at all Major Cities. Formulating Marketing Strategies, Monitoring of Budgets and execution of Campaigns Launched a new Label Uniworth Black (Ultra Premium Men’s Wardrobe) Sales Forecast and Annual Sales Targets Setting Formulating strategies for achieving Sales Targets Competitive Sales Analysis/Growth Improving inventory Turn Over, through Analysis and VM Business Intelligence monitoring and control systems Inventory Controlling & Regular Replenishment Systems Monitoring Stock Loss prevention Systems Merchandising Planning, Development, Sourcing and on time seasonal launches Comparative trends analysis and product development Frequent visits of stores for close monitoring Staff Capacity Building, out sourced and on job Trainings and Acting as positive Role Model Project Management / Administration of new Projects with forecasted budgets. Launched 5 New Stores of “Uniworth Black” at Beverly Centre, Centaurus, Islamabad, Lahore. Launched 5 New Stores of “Uniworth” at Rawalpindi, Lahore, Bahawalpur and Abbottabad. Upgraded the Market positioning of Uniworth with Improved fit outs and Shops Designs. Upgraded the Customers class from Middle Class to Upper Middle and Elite Class. Close and bilateral relations and coordination with Franchisers.

 Retail Operation Management for 17 Stores and Head Office Sales Forecast and Annual Sales Targets Setting Formulating strategies for achieving Sales Targets Competitive Sales Analysis/Growth Improving inventory Turn Over, through Analysis and VM Business Intelligence monitoring Inventory Controlling & Regular Replenishment Systems Monitoring Stock Loss prevention Systems Staff Capacity building program for continuous improvement Merchandising Planning, Development, Sourcing and on time launches Comparative trends analysis and product development Project Management / Administration of new Projects  Worked as Management Representative, Acting C.O.O. in absence of C.O.O. Operations and Administration of ChenOne business includes Warehousing, Imports, Transportation and periodic maintenance of Assets, Furniture Fixture and Buildings as GM Operations, Contract Administration and stream lining other Administrative Affairs of Organization

 Strategic & Tactical Planning  Retail Operation Management Setting Sales Targets and achieved with the team efforts Visual Merchandising Staff Training and Motivation Staff Performance Management Inventory Replenishment Systems Loss Prevention Planning  Warehousing and supply chain Management Established Analysis Pattern and Control Systems Implemented Business Intelligence System Implemented ERP System. Established several franchised outlets in Afghanistan and Pakistan.  Settlement of conflicts both within the organizations as well as outside with governmental organizations so as to keep smooth operations.

Successfully launched business deals with leading hyper markets like Carrefour, Lu Lu centers, panda stores, Union Co-op stores & Grand stores by providing Textile and Garments. Conducted International Exhibition i.e. Index 2001 & 2002, Dubai Shopping Festival 2002 & 2003, 49th Damascus International Exhibition & Trade Fair. Conducted an extensive market research for implementation and execution of Marketing strategy and expansion of retail operations in countries Saudi Arabia and Syria.  Responsible for overall Sales Growth. Product Development and Planning. Increasing the customer’s data base by developing profitable relationship. Managing ATL & BTL activities for Brand awareness and development. Seasonal Stock Clearance Sale Planning. Staff Performance Appraisal and Management.

 Successfully launched 5 ChenOne Stores at Marina Mall Abu Dhabi, Century Plaza Dubai, City Centre Sharjah, City Centre Ajman and Al-Dhiafa Mall Makkah. Analyzing and implementing sales growth strategies by minutely observing trends and customers.  Managing operations of stores regarding inventory control, sales and marketing. Display enhancement and supervision of V. M for attractive store Lay out and product visibility. Ensuring timely communication of specified targets and their effective implementation.  Financial Management and effective control for cost reduction. Continuous Up gradation of Inventory Control System. Provide feedback to Management for Production Planning through consolidated reports. Conducting Market Survey for Future Planning for continuous product development and effective marketing strategy.

Team Leader and responsible for Merchandise  Execution of Merchandising Plan Visual Merchandizing Liaison with Head Office for feedback and implementation of Management policies Liaison and follow up with potential customer Complaints Handling and Customer Services