As the Zonal Manager overseeing the Ads Business division at Times Internet, I orchestrate a comprehensive suite of digital marketing solutions, encompassing digital branding, response marketing, display ads, content marketing, native ads, paid media, affiliate marketing, agency partnerships, and earned media metrics such as CPC, CPM, CPA, and CPL across a diverse array of 40+ platforms.My primary Key Result Area (KRA) revolves around fostering and cultivating business relationships with direct brands, media agencies, affiliates, and ad releasing agencies. I provide mentorship, guidance, and support to my team, empowering them to surpass their objectives while ensuring consistent year-on-year profitability for my zones.Prior to joining Times Internet, my professional journey included impactful roles at India's premier B2B marketplace, IndiaMart.com, where I served as a Relationship Manager. Subsequently, I contributed to the dynamic landscape of Google India's SMB ads business and Infocom Network Ltd., further honing my expertise in the digital advertising and branding realm.