Abhijit Ganguly Email & Phone Number

New Delhi, DL, IN

New Delhi Area, India

New Delhi Area, India

Delhi / Cochin

New Delhi Area, India

Responsible for driving the growth of an Rs 250 crs Apparels & Fabric business (Grasim & Graviera’). Key role requires delivering brand profitability at P&L level, Product development & Innovation, Distribution expansion across formats, E-commerce business, Digital & Brand marketing.

New Delhi

Portfolio expanded to head another brand- Graviera.Spearheaded the Digital Marketing & Business Initiative. Created the brand's digital footprint with a web site, launch across social media, creation of key digital properties like - The Self Made Man's success stories, Grasim's partnership with North East Soccer league team & Online consumer loyalty.

New Delhi

• Drive brand initiatives to deliver profitable growth through consumer research & insight, product development & innovation, brand marketing through celebrity, product specific campaigns, store expansions & design focus.
• Launched products blends like modal, linen, cotton, T/R & Tencel to establish brand’s innovation story.
• Created an annual marketing and product tradeshow strengthening the season’s ordering system. (Advance orders increased from existing 30% to 65%).
• Extended Grasim's brand positioning to mid luxury segment with the sign up of John Abraham as celebrity brand ambassador and the new platform of "Easy Dressing".
• Launched Grasim Apparels with a signature line of "John Abraham by Grasim" in men's formal & semi-formal range improving brand's price points and margins

New Delhi Area, India

• Sales & marketing head for Grasim with responsibility of consolidating and expanding the existing trade & retail distribution network, drive brand marketing initiatives, focus on product innovation and design and.
• Launched 3 key products – Ultralyte (Lightest Fabric), Bounce (Super Flexibility) & Express (Easy care). The collection accounted for nearly 15% of the total product mix within 1.5 yr of launch.
• Re - Launched Grasim with Akshay Kumar as brand ambassador & a celebrity collection – Akshay Lineage to target the Mass Market and drive brand saliency through a new brand positioning of the Self Made Man.

New Delhi Area, India

Worked on the transition of Reebok to RBK in India as part of Global Marketing Mandate. Key tasks involved developing marketing product plans to create market opportunities, improve sell-through across retail stores, Drive marketing programmes on key categories & collections like Women’s, Kid’s wear, Sports Equipment, Fashion classics, Running, Basketball.

New Delhi Area, India

As Brand Manager - Grasim was responsible for launch of the brand pan India through Mass Media (TV / Print / Outdoor / Retail Activations). Worked closely with research agencies on consumer insights, brand tracks and behavioural research. Executed retail store identity pan India and carried retail audits. Created annual brand marketing plans, brand shoots.

New Delhi

Worked on Technology, Hospitality & FMCG brands - GE, Radisson, Tata Telecom & DS Foods (makers of Catch spices & pass pass mouth freshener). Got an opportunity to handle the entire 360 degree marketing for all these brands including consumer & product research, PR, ground level activations, road shows & media planning.

Executive Education Programm, Digital Marketing For Business Growth

Bachelor Of Laws - Llb

Executive Programme - Mdp, Business Planning & Strategy

Pgdbm, Marketing, Organisational Behaviour, Business Strategy, Consumer Behaviour, First

Activities and Societies: 1. Represented Institute in multi inter-management debate and case study fests. 2. Second Position in inter.

Ba (Hons), English & Philosophy

Science, Biology, English,, First

Activities and Societies: 1. Part of School's Debate Team. 2. House Captain of the School in 11th & 12th. 3. Played for the School's.